GFK Radio Ratings Survey 7, 2024

Sydney

WSFM new market champ, then smooth, KIIS and 2GB now ranks #4

Loading...

Taking too long?

Reload document

| Open in new tab

Melbourne

Jase & Lauren #1 FM brekky, smooth #1 FM station, Kyle and Jackie dip lower

Loading...

Taking too long?

Reload document

| Open in new tab

Brisbane

B105 with Stav Abby & Matt still #1, KIIS brekky climbs, No Susie bump at Nova

Loading...

Taking too long?

Reload document

| Open in new tab

Adelaide

David & Will lift Fiveaa, but MIX again #1 station, Triple M breakfast rulers

Loading...

Taking too long?

Reload document

| Open in new tab

Perth

MIX and 6PR climb in brekky, 96FM holds top spot, Triple M tumbles

Loading...

Taking too long?

Reload document

| Open in new tab

See also: Radio Ratings 2024, Survey 6: Highlights + Full Results

GfK Survey 7 2024

Survey Period:  Sun Aug 11 to Sat Sept 14 & Sun Sept 22 to Sat Oct 26

Biggest movers
UP: Nova 100 +1.6
DOWN: 3AW -0.9

3AW 14.0% (14.9%)
Cume: 781,000 (-6,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

Ross and Russ have slipped a little, but maintain a staggering lead over the rest of the breakfast field. This is the first time they have managed three consecutive 20%+ shares since the amazing Covid-impacted 2021 when every survey saw them jumping that high bar. Morning also dipped a little, afternoon was flat, while drive and evening both lifted.

smoothfm 91.5 10.9% (11.0%)
Cume 1,195,000 (-10,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)

The station again ranking #1 FM. This is the first time it has managed five consecutive survey of 10%+ ever. Not a lot of movement across the day – small dips in breakfast and afternoon, morning up and drive flat. Has the biggest cume after Fox dropped this survey.

Gold 104.3 10.0% (10.0%)
Cume 1,145,000 (+11,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)

While the station share didn’t move, good news for Christian O’Connell and the team with breakfast climbing back into the 9s. Morning was steady, but afternoon and drive dipped a little. Successive cume increases as the year heads to the finish line.

101.9 Fox FM 9.6% (9.1%)
Cume 1,192,000 (-50,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)

Three FM stations now fighting within 0.5 of each other 10+ – guess that qualifies as a war! Fox surrendered top FM spot in the breakfast battle this survey to Nova despite climbing 0.2 to 10.2%. Good increase in morning and afternoon, with drive flat. Fox also trails Nova 18-25 and 25-39. Consecutive cume drops now too at the station.

Nova 100 9.0% (7.4%)
Cume 1,173,000 (+40,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)

Another headline inducing result from Jase and Lauren which should make their accountants happy with ratings bonuses perhaps kicking in. Their #1 FM breakfast share of 11% helped trigger lifts across the day with morning up 2.4, afternoon 2.3 and drive 1.4. Evening shared the growth spurt too with Late Drive and Smallzy’s Surgery up 2.0. Nova is now the new leader 18-24 and 25-39.

105.1 Triple M 6.5% (6.4%)
Cume 758,000 (+17,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)

Next year it will be Mick in the morning with Roo,Titus and Rosie at Triple M Melbourne. As a welcome gift, the temporary breakfast team lifted their share 0.9 to 6.3%.

KIIS 101.1 FM 5.2% (4.6%)
Cume 945,000 (-6,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)

KIIS has stopped the overall slide with share rebounding slightly. Not so much in breakfast though where Kyle and Jackie O are now oh-so-close to a 5% share. Will and Woody did the heavy lifting with KIIS drive share up 1.0 to 6.8%.

SEN 3.3% (3.9%)
Cume 407,000 (+22,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)

Breakfast was flat on 4.1% again. Although other dayparts drifted lower though as the football season ended halfway through the survey period.

Magic 1278 2.6% (2.4%)
Cume 245,000 (+15,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)

Breakfast was the key mover, up 0.4 to 1.6%. Morning and evening climbed too.

3MP 1377 1.7% (1.8%)
Cume 199,000 (+21,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)

Flat line across all dayparts with the exception of morning with the needle moved a little – down 0.3 to 1.8.

RSN 927 0.8% (0.7%)
Cume 109,000 (+22,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)

The weekend was the only change here here where the arrival of spring racing lifted share 0.5 to 1.4%.

See also: Melbourne Radio Ratings 2024, Survey 6: 3AW and smooth market leaders, Ross & Russ and Fifi, Fev & Nick flying, K&J slump

Nine has confirmed to Mediaweek that additional leadership changes have been communicated within its TV News division. The network is initiating both internal and external recruitment processes for news director positions in Sydney, Brisbane, and Perth.

Simon Hobbs, Nine’s Sydney news director, is the latest senior executive to exit the network. He has worked as director of news in Sydney since 2012.

His departure follows last week’s sudden exit of Queensland news director Amanda Paterson, who was called into a meeting shortly before staff were informed of her departure. According to The Australian, Paterson has now sought legal representation.

Pictured: Simon Hobbs.

As part of the interim reshuffle, Melbourne news director Hugh Nailon will assume expanded responsibilities while Nine works to fill the news director roles in Sydney, Brisbane, and Perth.

These leadership adjustments come in the wake of the ‘Intersection’ report, which exposed systemic issues within Nine’s workplace culture, including bullying and sexual harassment. The report did not name specific individuals, sparking backlash among staff who are now demanding greater accountability.

Simon Hobbs is set to officially depart from Nine on Friday, 15 November.

Michael Rebelo, CEO of Publicis Groupe ANZ, has been appointed as the new chair of the Advertising Council Australia (ACA), succeeding Mark Green, the Global CEO of Droga 5.

Rebelo is known for his strategic leadership, having rebuilt, reimagined and driven growth through his passion for creativity across the UK, Europe and Asia-Pacific. He led transformative change at Saatchi & Saatchi around the world, and most recently, at Publicis Groupe ANZ.

During his time as deputy chair, Rebelo advanced ACA’s work to ensure the long-term prosperity of the industry, and his leadership is expected to guide the organisation into a new era of innovation and advocacy.

Lindsey Evans, partner and CEO Special Australia, has also been elected to fill the vacant deputy chair role, joining Laura Aldington, co-founder of Supermassive, who has been deputy chair since 2021.

Outgoing chair Green said: “Mike is a passionate and experienced figure in Australian advertising, and his extensive knowledge, strategic insight, and vision make him the ideal leader to steer ACA and its Board into the future. The industry will thrive under his stewardship.”

Tony Hale, Laura Aldington, Lindsay Evans, Michael Rebelo

Rebelo said of his appointment: “I’m honoured to build on the strong foundation Mark has established. His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d like to thank him for his dedication and impact.

“Looking ahead, I’m excited to work closely with our esteemed Board and members to champion creativity as the driving force of commercial growth. Together, we’ll push boundaries to ensure our industry not only thrives but leads with inclusivity, integrity and purpose, whilst setting global standards through accreditation for ethical and effective practice.”

Tony Hale, CEO of ACA , said: “Mike’s expertise and vision make him the right leader for ACA at this pivotal time. I also want to extend heartfelt thanks to Greeny for his outstanding leadership.

“When Mark became chair, he embraced the challenge of renaming, rebranding, and repositioning ACA to solidify its role in the industry. He was instrumental in launching The Growth Agenda, securing Cannes Lions representation, and revitalising the Effies. His dedication has driven meaningful progress and built a stronger, future-focused industry, a legacy that will be felt for years to come.”

–

Top image: Laura Aldington, Lindsay Evans, Michael Rebelo 

The Seven Network’s 2025 will include more than 20 local series, news and current affairs content, the country’s most loved sports and new, exclusive content across 7plus.

Seven West Media managing director and chief executive officer, Jeff Howard, said: “At Seven, we are passionately focused on creating and delivering valuable connections. We’re proudly a content business. Every day, our content connects with an audience that is growing. We understand that audience through our data platforms, delivering deep insights for our partners.

“Millions of Australians connect with one of our publishing, broadcast and digital platforms every day, every week, every month. To make that happen, every year we create, collate and curate thousands of hours of local content.

“Our streaming audience continues to grow at a rapid rate. 7plus is set to soar from late November with cricket and again in March with AFL, both available on a free streamer for the first time,” he said.

“Our ambition is to be ahead of the curve. That is why we’ve led the way with AI company Databricks to accurately predict audiences. That’s why we have stepped up personalisation, targeting and UX on 7plus. And that’s why we have created Phoenix, the world’s most advanced total TV trading system.

“Our aim for 2025 is to foster a stronger relationship with our partners. Through expanded content, enhanced data capabilities, and a focus on responsible AI integration, we will build deep and meaningful connections that drive growth for both Seven West Media and our valued clients,” he said.

Seven Group managing director, television, Angus Ross, said: “Australian production is at the heart of everything we do. We spend more than $700 million across our three content pillars of news, sport and entertainment to deliver mass audience and reach every single day of the year.

“The biggest shows and most reliable formats in the world are on Seven and 7plus including Home and Away, Australian Idol, Farmer Wants A Wife, Dancing With The Stars, The Voice, My Kitchen Rules and The 1% Club. In 2025 they will be joined by two brand-new tentpole formats – Stranded On Honeymoon Island and Once In A Lifetime – plus a lot more [see below].

“From AFL and cricket to Supercars and horse racing, we are Australia’s home of sport, delivering the biggest and most engaged sport audiences across Seven and 7plus Sport all year round. Our news and current affairs content – led by 7NEWS, Sunrise, 7NEWS Spotlight, The Nightly and 7NEWS.com.au – keeps all of Australia informed, while 7plus goes from strength to strength with its deep library and exclusive content,” he said.

Seven national television sales director, Katie Finney, said: “At Seven, we are passionate about connecting our advertising partners with high-value audiences at scale through content that Australians love. With our audience insights via 7REDiQ, AI-driven predictability, and the streamlined trading process via Phoenix, we are committed to being better business partners than ever. Our focus is on driving improved business outcomes and growth for our partners in 2025.”

Entertainment

Next year, the screens of Seven will be home to 25 local entertainment shows, including hit tentpole shows – Farmer Wants A Wife, Australian Idol, My Kitchen Rules, The Voice, Dancing With The Stars and The 1% Club.

As it heads into its 37th season in 2025, Home and Away reigns as Australia’s most watched drama series and the biggest show on 7plus. Seven’s drama slate next year also includes the highly anticipated third season of the award-winning and high-rating drama RFDS.

Once In A Lifetime

Newcomers to Seven’s local line up in 2025 will include Stranded On Honeymoon Island, Once In A Lifetime, Jim Jefferies And Friends, all-new First Dates and the special events Working Class Man (the story of Jimmy Barnes), Live It Up: The Mental As Anything Story and Cold Chisel Live: 50th Anniversary Tour.

A unique social experiment, Stranded on Honeymoon Island puts adventure, survival and, above all, isolation at the heart of this quest for love. But will the experience lead to love or loathing? The couples are matched by experts following a speed dating event, but they don’t know which partner has been chosen for them until they see them at the intimate commitment ceremony. Immediately after committing themselves to each other, they are dramatically abandoned on their own deserted tropical islands for the adventure of a lifetime.

Stranded on Honeymoon Island

In Once In A Lifetime, beloved vet Dr Chris Brown, embarks on global wildlife journeys, joined by entertaining Australian personalities (including Mick Molloy, Amanda Keller, Kate Ritchie and Matt Preston) as his untrained and unqualified veterinary assistants. Together, they help iconic animals while navigating unpredictable and often humorous situations. From saving endangered species to facing wild dangers, these duos experience the raw beauty of nature.

In 2025, the host of Seven’s hit The 1% Club steps into his own stand-up show, Jim Jefferies And Friends. Featuring comedy legends Dave Hughes, Jimeoin, Arj Barker, Tommy Little, Nikki Osborne, Mel Buttle, Felicity Ward and many more, this strictly adults-only affair will see Jim in rip-snorting form as master of ceremonies.

Aussie music will take centre stage on Seven next year with the legendary Cold Chisel’s 50th anniversary tour; Working Class Man, a documentary based on Jimmy Barnes’ best- selling book and featuring the legendary singer telling his story with his trademark honesty and insight; and Live It Up: The Mental As Anything Story, a hilarious and moving documentary about one of Australia’s most-loved bands that travels from the sticky carpets of Sydney pubs to the shiny stage of Top of the Pops.

After celebrating its 30th anniversary this year, Australia’s #1 lifestyle show – Better Homes and Gardens – returns, while TV WEEK Gold Logie winner Larry Emdur and the Chasers are back for a new season of The Chase Australia.

Also coming in 2025 are new seasons of the iconic Border Security: Australia’s Front Line and Highway Patrol, plus The Hunters, The Rise And Fall Of Kings Cross, The Great Outdoors and Off The Grid with Manu Feildel and Colin Fassnidge.

The TV WEEK Logie Awards – will broadcast on Seven and 7plus again in 2025, along with other special events including Melbourne’s Good Friday Appeal, Sydney’s Carols In The Domain and the Channel 7 Telethon in Perth, which raised a record $83.3 million last month.

Seven chief content officer, Brook Hall, said: “From our content ‘spine’ of Sunrise, The Morning Show, The Chase Australia, 7NEWS, Home and Away and Better Homes and Gardens, to increasingly popular tentpoles such as Farmer Wants A Wife, Australian Idol, The Voice, My Kitchen Rules, The 1% Club and Dancing With The Stars, Seven has a powerful year-long schedule that will keep Australians connected and entertained.

“Our new tentpoles including Stranded On Honeymoon Island and Once In A Lifetime will further strengthen our 7.30pm line up. While other networks’ line ups go through peaks and troughs, we consistently deliver audiences year-round across Seven and 7plus.”

In 2025 Seven is taking a “7plus first” approach to all of its new overseas programming including Suits: LA, Doc, The Hunting Party, Grosse Pointe Garden Society, St Denis Medical, Ludwig and The Americas.

Mr Hall said: “We plan to drop one, premium new series on 7plus every single month during 2025, shows like Suits: LA, The Americas and much more.”

From NBC comes Suits: LA, in which Ted Black, a former federal prosecutor from New York, reinvents himself representing the most powerful clients in Los Angeles; Grosse Pointe Garden Society, which centres on four members of a suburban garden club, all from different walks of life, who get caught up in murder and mischief; and The Hunting Party, a high-concept crime procedural about a small team of investigators who are assembled to track down and capture most dangerous killers who have just escaped from a top-secret prison that’s not supposed to exist.

From BBC Studios Natural History Unit, the creators of the critically acclaimed and multi- Emmy Award-winning Planet Earth and Blue Planet, in association with Universal Television Alternative Studio, The Americas is an epic 11-part tentpole event series, narrated by Tom Hanks.

Sport

Seven’s 2024-25 summer of cricket will be its strongest in years, including the Australia vs India Test showdown, the Women’s Ashes, BBL and WBBL.

And cricket is just the start: next year will bring a wealth of sport on Seven and 7plus Sport with AFL, AFLW, the Brownlow Medal, Supercars Championship including the Bathurst 1000, NFL and Superbowl LIX, horse racing 52 weeks of the year, LIV Golf, surfing, cycling, athletics, netball, hockey, extreme sports, and much more.

Seven will present AFL content every day of the week during the 2025 season, including games on 22 Friday nights, 15 Thursday nights, 23 Sundays, eight Saturday nights, six marquee games, three roving marquee games, every game in the Finals Series and – exclusive to Seven and 7plus – the Brownlow Medal and the AFL Grand Final.

7Cricket – Big Bash League

The Front Bar’s regular AFL shows and cricket and year-in-review specials return in 2025, along with a series of brand new AFL offerings for Seven and 7plus Sport, giving footy fans access to fresh AFL content every single day. The AFL programs include The Agenda Setters, Unfiltered, Extra Time, Sunday Footy Feast, The Wash Up, Kane’s Call, podcasts and more.

Seven is also commissioning a pre-season documentary inside an AFL club, in the lead up to the season, to run after The Front Bar titled Full Sweat.

The 7plus Sport and Seven AFL team are also working on an alternative kids’ commentary for selected Sunday afternoon matches.

7AFL

Seven Network director of sport, Chris Jones, said: “The 2024 AFL season was extraordinary. A year for the ages, but we’re even more excited about what’s to come in 2025.

“We felt it was time to change it up, to prepare for our new and younger audiences, and we’ve welcomed some fresh faces to help us reset the AFL media landscape for good.

“New recruits including Kane Cornes, Nick Riewoldt and others will be joining our established commentary team. They make us more dynamic and drive our strategy to have a seven-days-a-week football offering,” he said.

“One of the first things we identified was that if we wanted to be the home of footy, we needed to fill out the offering and create the best footy programs in the land.

“From Monday to Friday every night, there will be AFL content to watch or stream on Seven and 7plus Sport. So, with more nights of footy programming throughout the 2025 AFL Premiership Season, as well as live match broadcasts streamed on 7plus Sport for the first time, there has never been a more exciting time for AFL fans,” Mr Jones said.

“The seven-day-a-week AFL offering will be amplified on 7plus Sport, with replays, minis, highlights, video on demand, and unique exclusive content from the nightly magazine programs, which will be streamed live as well. 7plus Sport will again feature Club Hubs, encouraging AFL clubs to present their bespoke content specific to their fans. We will work to amplify that content, giving it national reach.”

Seven’s head of sport digital, Kirsty Bradmore, said: “From this summer, Australians can at last watch cricket live and free on any device, anytime, anywhere.

“But on 7plus, the offering is much, much more than your traditional broadcast coverage. We’re introducing two distinct alternative commentaries this summer: the first is Hindi commentary for all Australia vs India Test matches, tapping into an audience with an unparalleled passion for the game.

“The second alternative commentary will be from the comedic duo The Grade Cricketer. Covering a selection of BBL matches, they will bring a light-hearted take on the games aimed at younger fans and die-hard supporters alike,” she said.

“Providing alternate streams on 7plus creates new opportunities to partner with Seven, including our short-form offering of bite-sized, consumable products, such as minis, highlights and full match replays.

“The 7plus Cricket Hub will showcase upcoming and live events, featuring countdowns and notifications for match start times,” Ms Bradmore said.

“BBL clubs will have dedicated hubs featuring curated content from the Seven team and bespoke content created by the clubs themselves. Additionally, 7plus will provide highlights for every match, including exclusive content from Fox, offering bite-sized summaries for those who missed the live streams.”

News and Current Affairs

In 2025, Seven will be introducing a new hour-long 12 noon bulletin.

It comes on the back of Seven adding an extra half hour to The Morning Show, which will now run from 9am to noon.

They will join Seven’s other news and current affairs programs, from Australia’s #1 nightly news program 7NEWS and the #1 breakfast show Sunrise to 7NEWS Spotlight, Weekend Sunrise and The Latest from 7NEWS.

Seven Network director of news and current affairs and Seven West Media editor-in chief, Anthony De Ceglie, said: “In an increasingly dystopian world of conspiracy theorists and deepfakes and misinformation, our journalism has never been more important.

The Morning Show

“On any given day, 10 of the 24 hours on Seven are proudly produced by the 7NEWS team, from Sunrise and The Morning Show to our morning, afternoon, prime-time 6.00pm and late-night bulletins, plus 7NEWS Spotlight on Sunday nights. 7NEWS.com.au is one of the most popular news sites in the country and there is also Australia’s only digital evening newspaper, The Nightly.”

De Ceglie said Australian audiences had never been more engaged with news and current affairs, as shown by The Morning Show co-host Larry Emdur winning the TV WEEK Logie Awards Gold Logie this year.

He said the new hour-long 12 noon bulletin would be a game-changer that would not only look at breaking news headlines but also have room for in-depth discussion and debate.

“We know audiences are changing. The race for eyeballs has never been more crowded. We’re producing modern and dynamic content for high value audiences that have never been more engaged or informed with the news,” Mr De Ceglie said.

7Plus

The arrival of AFL and cricket on 7plus mean that, for the first time, the two most popular sports in Australia will be available to stream, for free.

The new “7plus first” strategy for new overseas programming will see a premium new series launch on 7plus every single month from now – starting with Murder In A Small Town next week – and across all of 2025.

Seven Group Managing Director, Digital, Gereurd Roberts, said: “The launch of 7plus Sport in September represented the most significant change in Australian sport in decades. For the very first time, all Australians will be able to watch AFL and cricket anywhere, at any time and on any device – live and free. To say it is a game changer for fans, sporting organisations and advertisers is a massive understatement.

“AFL and cricket will bring new, high value audiences to 7plus. And we already know from the AFL Grand Final and other sports that these audiences do not cannibalise the broadcast audience. They are new, younger and often hard to reach.”

The growth of 7plus is underpinned by its premium content library and first-run exclusives, as well as Seven hits such as Farmer Wants A Wife, The Voice, Australian Idol and My Kitchen Rules; overseas drama series; exclusive content; and the most streamed drama in Australia – Home and Away.

Roberts said: “At 7plus, we talk about a bonfires and fireworks strategy. The bonfires are the library content, the show people watch every day, and they are growing. The first-run exclusives are the fireworks, the shows that deliver audiences spikes and bring new people to 7plus.

“It’s a strategy that is working. More than 40% of 7plus’ active daily users only watch 7plus exclusives – premium library or first-run content, on demand. They treat 7plus in exactly the same way they treat a paid streaming service. And now with one new ‘firework’ a month, that number will grow.

“7plus is not just a BVOD service. It’s moved way beyond that. It is premium digital video, with premium content across entertainment, sport and news. It’s a premium user experience and ad experience, with less than six minutes of ads per hour on exclusive VOD. It’s a true streaming service, but with daily audience scale,” he said.

New exclusive content on 7plus in 2025 includes Suits: LA, Grosse Pointe Garden Society, The Hunting Party, The Americas, St Denis Medical, Doc, Ludwig and The Crow Girl. Returning overseas favourites include The Rookie, 9-1-1, 9-1-1 Lonestar, The Irrational and Alert: Missing Persons Unit, plus 7Bravo shows including Below Deck Down Under, Below Deck, Below Deck Mediterranean, Deadly Waters with Captain Lee, Paris & Nicole: The Encore and Real Housewives of New York City.

Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’ team members as a group of magical elves working together with its network of dedicated Aussie farmers, growers and suppliers to make this Christmas more delicious.

From sourcing ocean-caught Aussie banana prawns to handpicking juicy Aussie mangoes and cherries before they hit the shelves – Coles is working hard to ensure Aussies have everything they need for a truly delicious Christmas.

The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced Coles’ seafood, fresh mangoes and easy desserts.

Bianca Mundy, head of brand, media and content at Coles, said: “Christmas is a time of magic, joy and coming together with family and friends but we know it can also be a busy and stressful period for customers. This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table.”

Psembi Kinstan,  chief creative officer, Smith St: “Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion.”

Credits

Agency: Smith St

Client: Coles

Chief Customer Officer: Amanda McVay

General Manager – Brand, Digital and Media: Kate Bailey

Head of Brand, Content & Media: Bianca Mundy

Head of Performance & eCommerce Marketing: Lauren Shepherd

Senior Marketing Manager: Jessica Mitchell

Senior Marketing Manager: Patrick Breen

Marketing Manager: Brinley Ryder

Media Manager: Stephanie Krstevski

Marketing Manager eCommerce: Rhys Portbury

Social Media Manager: Elle Gardiner

Content & Audience Manager: Caitlyn Shiel

Content Coordinator: Sarah Wearne

Senior Insights Manager: Alannah McColl

Customer Insights Manager: Phoebe Chapman

Production Company: The Producers

Director: Matt Kamen

DOP: Crighton Bone

Producers: Noelle Jones, Georgia Rankin

Post Production: Arc Edit

Offline Edit: Graham Pereira

Online Edit: Eugene Richards

Sound: Bang Bang Studios – Sam Hopgood

Music Master: LevelTwo

Photography: Jesper Nielsen

Content Agency: Medium Rare

Claire Bradley: General Manager of Coles Group

Sarah Bush: Head of Content Strategy & Insights

Aimee Chappell: Social Lead

Jacqui Kwong: Editor

Sarah Geelan: Deputy Editor

Australia’s most prestigious media event, the Mediaweek 100 lunch, returns for 2024 at the Pearl Ballroom, Crown Sydney, on November 22.

The Mediaweek 100 celebrates the leaders who are at the top of their game, alongside the teams driving their success at Australia’s leading media companies.

After what has been a turbulent year, this annual event attracts the industry’s most influential people.

You can buy your tickets here. 

This year’s list is set to look quite different from previous years as there have been many big changes in the industry. In 2023, spots #1 and #2 were taken by former Seven CEO James Warburton and former Nine CEO Mike Sneesby, respectively and both are no longer in those roles.

Warburton placed in the #5 spot on 2022’s list while Sneesby placed #1 that year.

Other execs who appeared in 2023’s top 10 lineup included Nova’s Peter Charlton, oOh!media’s Cathy O’Connor, Are Media’s Jane Huxley, Paramount’s Beverley McGarvey, ARN’s Ciaran Davis, SCA’s John Kelly, Foxtel’s Patrick Delany and News Corp’s Michael Miller.

See the full list of names for 2023 here.

James Warburton, former CEO of Seven West Media

You can view the full criteria and enter the Mediaweek 100 here.

While you don’t have to be nominated to make the list, our application portal is open to encourage submissions.

KEY DATES

Submissions close: Tuesday, 12 November 2024 (11.59pm AEST)

Event Date: Friday, 22 November, 2024 (12pm AEST)
Location: Pearl Ballroom, Crown Sydney

Tickets are available here.

Hyundai has teamed up with Innocean Australia, FINCH and Maker Real to launch an integrated brand campaign with Seven in the network’s prime-time slot.

The TV series, The Big Trip, follows the car brand’s successful ‘Have you tried it’ brand campaign in 2022 and reimagines the Aussie road trip in electric vehicles and hybrids.

The four-part series pits four teams of celebrities – from comedians, athletes, actors and reality stars – against each other on a journey from Perth to Sydney with challenges designed to embody the spirit of road-tripping and Hyundai’s spirit of trying.

Hosted by comedian Dave Thornton, the show is a brand new format that introduces community, human and car challenges, with the eventual winners giving all four cars away to four of their followers and fans.

The campaign showcases Hyundai’s fleet of electric and hybrid vehicles – the IONIQ 5 N, Kona Electric, SANTA FE Hybrid and TUCSON Hybrid N Line – crossing Australia’s stunning landscapes in style.

The fully integrated campaign will include an array of content, including a social media splash featuring behind-the-scenes footage, plus out-of-home, and a suite of energetic brand ads hitting TV and cinema, all coming together around the main event: The Big Trip.

Andrew Tuitahi, Hyundai director of marketing and product, said: “Multi-channel brand campaigns are one thing, but collaborating on a TV show in an iconic environment, showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our marketing team. It’s testament to our ambitions as a brand in Australia.”

Adam Hosfal, managing partner at Innocean, said: “Extending the fourth wall beyond advertising and into entertainment is where a brand can unaffectedly express itself, but so few do it. With the combined upshot of brave clients, media sharing a desk with creative, and an unfaltering brand strategy, the possibilities are endless, and not least powerful.

“Driving a fleet of EVs and hybrids across Australia to create multiple campaigns, while making a prime-time TV show, is testament to the best creative and media minds coming together,” he added.

Loren Bradley, head of FINCH Entertainment, said: “Our collaboration with Hyundai and Innocean to create this fun format reflects our commitment to fresh and entertaining storytelling. ‘The Big Trip’ is a perfect example of how brands can show up differently for audiences, a concept that we are so excited by at FINCH Entertainment.”

Innocean launched a media division in October with Hyundai as one of three foundation clients.

The adventure kicked off last night (13th November), with episodes airing every Wednesday at 8:30pm on the Seven Network  and culminating with a finale on 4th December at 7:30 pm. You can also stream it all on 7plus.

The Seven Network has revealed that Phoenix, the ‘world’s most advanced total TV trading system’, will go live on 2 March 2025.

Seven say Phoenix will revolutionise planning and buying across metropolitan, regional and digital platforms, with bookings opening in early December 2024.

Seven national television sales director, Katie Finney, said: “Phoenix is the future of total TV audience trading in Australia, powered by market-leading technology that will forever change media buying.

“How audiences are connecting with our content is changing every day, and we need to be responsive to those changes. Phoenix provides a single view of brands and audiences across the Seven ecosystem, shifting us to trading audiences not channels. Whether it’s metro, regional or digital, we can deliver these audiences wherever they land.

“We will offer a streamlined media buying experience that delivers better value through new trading models, optimised campaign delivery, and data-driven audience insights. Our investment in technology will drive ease of access across all devices and platforms and consistency in trading approach,” she said.

“Our partners will be able to trade faster and more effectively across the screens of Seven. Our ambition is to eliminate makegoods and offer new trading models that optimise campaign delivery, backed by data-driven audience insights.”

Seven’s partnership with Databricks and the integration of AI technology is a key part of the Phoenix roadmap and will ensure deeper audience understanding. Through innovations such as the audience predictions modelling across 7plus, clients will soon gain powerful insights across total tv to drive their campaigns.

Seven group managing director, digital, Gereurd Roberts, said Phoenix was a game-
changer for the media industry.

“Phoenix brings together the massive reach and audience of the screens of Seven for brands to invest in across the capital cities, regional Australia and digital. It uses inventory optimisation and AI audience prediction engines to make buying significantly more efficient and to deliver guaranteed outcomes, making every marketing dollar go further,” he said.

“Our vision is for every ad served digitally by Seven to be personalised, optimised and addressable. Phoenix represents the next step on this journey, offering advertisers a connected, seamless experience, with increased effectiveness and transparency.”

As part of Phoenix, every total TV campaign will include real-time effectiveness reports, providing transparency and insights for advertisers to measure their campaign’s success.

Seven’s head of advanced advertising, Alex Tansley, said: “Phoenix unlocks new opportunities for Seven to deliver our national, total TV audience to our partners.

“Through Phoenix, we expand upon our market-leading expertise in converged trading, as well as launch our new dynamic trading model, with more inventory, more channels, and more markets included. Our ambition is to drive more effective campaigns, from reach and frequency through to ROI, improve ease of trade and efficiency for our partners, and provide complete certainty over outcomes. Phoenix enables us to challenge our ways of working and identify new opportunities that benefit everyone.”

–

Top image: Jeff Howard, Katie Finney, Angus Ross and Gereurd Roberts

Vevo celebrated its five-year milestone in APAC during its Sydney Upfront event on Wednesday night, featuring a special performance by Sneaky Sound System.

The music video network emphasised its unique mix of cultural resonance, vast reach, and premium content as the winning formula for advertisers in 2025, highlighting its dominance as the “Primetime of YouTube.”

Vevo presented its substantial impact in a fragmented media landscape, showcasing a monthly reach of 11.7 million Australians — outstripping the entire ad-supported BVOD market and surpassing major SVOD platforms’ ad-supported tiers.

Tim O’Connor

Sneaky Sound System

Despite it’s content comprising less than 1% of YouTube’s vast library, Vevo says it captures 57% of YouTube viewers monthly. When combined with YouTube advertising, Vevo delivers an additional 5-12% incremental reach for advertisers.

In a strategic move, Vevo announced that starting January 2025, all programmatic spend with the network will count towards Google VIP commitments, adding value for agencies aiming to optimise their YouTube investments.

Steve Sos, managing director of Vevo APAC, addressed the evolving media landscape: “As linear TV continues to decline, reaching younger audiences has become increasingly challenging for brands. With over half of our viewers accessing our content on TV screens and 65% aged between 18-44, Vevo provides a scalable solution without compromising on brand safety or content quality.”

Supporting the case for premium content, the music video network shared findings from multiple studies, including a collaboration with the UK’s Channel 4. The research indicated that ads placed on premium publisher content can triple positive brand perceptions, while user-generated content often triggers a 5x increase in negative perceptions.

Further research by Amplified Intelligence found that ads on Vevo’s platform drive 40% more active attention, with a significant 39% lift among the highly sought-after 18-34 demographic.

“Few publishers can match the credibility that comes with associating brands with content created by the biggest stars in the world, all while achieving scale. That’s the Vevo advantage,” Sos said.

Olympians Saya Sakakibara, Emma McKeon, artist Kirsha Kaechele and actors Celeste Barber and Asher Keddie were among the winners at the marie claire 2024 Women of the Year Awards.

The awards celebrate the game-changing Australians challenging norms and striving to build a brighter future.

“The marie claire Women of the Year awards celebrate exceptional women doing extraordinary work,” Georgie McCourt, editor of marie claire said. “As leaders in their chosen fields, these game-changers are leading with courage and rejecting the status quo in order to build a brighter future for our next generation.”

Nicky Briger, GM Luxury, Are Media, Pinto da Costa, Head of Marketing, SWAROVSKI, Jane Huxley, CEO, Are Media

Georgie McCourt – Editor, marie claire

Sally Eagle, director of content, Are Media, Veronique Maury, General Counsel, Are Media, Carly Bowra, Marketing Director, Are Media, Jane Huxley, CEO, Are Media, Marena Paul, Finance Director, Are Media

“We know women are phenomenal and powerful, but these awards are a spectacular reminder of this power. All of these celebrated women have worked incredibly hard for what they’ve achieved. Nothing has come easily.

“They don’t do it for fame or fortune. They do it because they passionately believe in what they’re fighting for and it is an honour to recognise the commitment, passion and bravery of this inspirational group of women,” McCourt added.

Winners of the 2024 marie claire Women of the Year Awards:

Eco-warrior of the Year – Emma Johnston
Champion of the Year – Saya Sakakibara
Designer of the Year – Liandra Gaykamangu
Powerhouse of the Year – Jennifer Robinson and Sam Mostyn AO (joint)
Icon of the Year – Emma McKeon
Changemaker of the Year – Vanessa Turnbull-Roberts
Advocate of the Year – Sarah Williams
Voice of Now – Lucia Osborne-Crowley
Entertainer of the Year – Celeste Barber and Asher Keddie (joint)
Creative of the Year – Kirsha Kaechele

Grace Tame

Jennifer Robinson, Australian Human Rights Lawyer and Barrister

Pip Edwards

Rebecca Harding and Jesinta Franklin

All winners were selected from a powerhouse panel of judges including: Producer and CEO of Hello Sunshine, Sarah Harden; journalist and TV presenter Edwina Bartholomew; actor and activist Chloé Hayden; chef and author Kylie Kwong; journalist, newspaper and TV presenter Narelda Jacobs OAM; SBS World News presenter Janice Petersen; activist and author Grace Tame; marie claire editor Georgie Abay; and Are Media CEO Jane Huxley.

The awards ceremony was held last evening at a red carpet event at Pier 2/3 Sydney, attended by more than 180 winners, nominees, guests and media.

Pippa Leary, News Corp Australia’s managing director & publisher, free news & lifestyle, has released a provocative commentary on news publishers and social traffic. Mediaweek publishes Leary’s article in full.

Pippa Leary on publishers reconsidering how to measure value

The era of “one and done” traffic is over, it’s time Aussie news publishers finally weaned themselves off the drug of social traffic and reconsider how they measure value.

Australian news publishers have navigated a world the social media platforms shaped and dominated for the best part of this century.

Unavoidable trading partners, as the ACCC described news publishers’ relationship with the platforms, they used news content and employed their algorithms to build addictive habit loops inside their walled gardens.

But news publishers have not been idle and, in the midst of fighting for recognition and commercial remuneration from the platforms, we successfully created new subscriber revenue streams.

Above all else news media companies invested in trusted journalism – journalism that campaigns and advocates and tells unique and defining Australian stories that enhance our culture and way of life.

We built app alerts, newsletters and podcasts to build community and give audiences a reason to come back to our sites- not only day after day but multiple times during the day as well.

This content is carefully curated – it is content that fuels our passions and drives a desire to discover new experiences. It is a far cry from the platforms’ algorithmic-driven recommender engines.

These innovations and commitment helped build new and deeper engagement with audiences than we’ve previously had before.

Publishers’ own rich resource of anonymised, first-party data that advertisers value highly is one of the fruits this work has borne.

News Corp’s new free news & lifestyle publishing leadership team L-R: Ryan Hedditch, Meagan Gray, Pippa Leary, Nitin Goel, Georgi Pell, Paul Blackburn

Traditional measurement too focused on reach

Yet the industry’s traditional way to measure success remains narrowly focused on reach, ignoring the fact that much of the innovation has successfully enhanced and deepened our engagement with audiences.

Essentially, reach can be summed up as the bigger the audience, the greater attractiveness for advertisers. Makes sense, right?

Well, no. The market is evolving and smart marketers increasingly talk about not just the size or reach of the audience but also how engaged it is. They understand that engagement is a key determinant of what return on investment (ROI) the brand earns.

They know the time has come to start discussing engaged reach – a better reflection of consumer behaviour and how the market truly works.

This will enable better planning and improved media decisions.

Engaged reach would not only look at the total number of visitors but also factor in the time they spend on site, their interactions with multiple pages, and their frequency of return visits.

This is not to dismiss reach’s enduring importance.

Certainly at News Corp Australia we always strive to be the biggest publisher network in Australia.

But in today’s world, reach should be seen as only one part of the value proposition. In today’s disrupted, complex media landscape it’s no longer as fit for purpose as in the past.

This is why we have already begun talking to our clients about Engaged Reach.

Welcome to Engaged Reach

We want the market, be they marketers or agencies, to be asking informed questions around how engaged are the audiences they are buying? And publishers need to recognise that our clients are increasingly questioning their ROI.

Publishers wanting to remain relevant to this part of the market – that is, advertisers – need to be ready to address such questions.

How engaged someone is and whether they are in a trusted, decluttered environment matters – particularly in terms of the outcomes clients achieve.

The era of ‘one and done’ clicks where readers skim an article for a couple of seconds, having come to our sites from social media, needs to end and we need to evolve our conversations to be more outcome focused.

In contrast, highly engaged audiences — those readers who come to your homepage every day – are not accidental clicks but deliberately choose to engage with your content.

They seek out your brand, visit multiple pages, consume long-form journalism in-depth and spend real time on your site. They trust your editorial voice, return regularly, and often become subscribers or contributors to your revenue in other ways.

These readers form the backbone of your business—the ones who fuel long-term loyalty, deep relationships, and ultimately, higher value per user.

They are the ones that advertisers value the most.

For Publishers, Engaged Reach is a metric simple to calculate – you can find it in the Ipsos iris numbers – simply by dividing page views by unique audience.

This provides an immediate indication of how engaged your audience truly is, and how likely it is that you, as publishers, can turn this audience engagement into outcomes for your clients.

This metric paints a much clearer picture of the true value that publishers provide to their audiences and, in turn, to advertisers.

This shift would reward publishers who invest in meaningful content that fosters loyalty rather than short-term traffic spikes. By focusing on engaged reach, we move toward a better model that promotes quality and trust in  Australian journalism over clickbait and social media hits.

Publishers would be motivated to build deeper relationships with their readers, creating an ecosystem where content is designed to enrich and inform, not simply to provoke a momentary spike in clicks.

A piece of content that goes viral can send tens of thousands of visitors to your site, generating a huge spike in traffic for the day. But when we dig deeper, the value of these visitors is found wanting.

Evolving digital publishing world

To say the digital publishing world is evolving rapidly is an understatement.

All markets are unpredictable. But with digital disruption occurring almost every day, our market may be more so than most. The one certainty we have is that what is unknown and unfamiliar today will likely become very familiar in the future. And that future could be as little as six months from now, or less.

That means it’s time for our industry’s metrics to evolve in lock-step with the industry and the many challenges we confront, including Artificial Intelligence and the platforms’ dominance.

While reach in terms of audience may give us an easy story for a media release, it’s the engaged readers—the ones who come back again and again—who will secure a sustainable future for publishing.

Let’s build a system that recognises and values them. Let’s ensure our publishing ecosystem is built on the engaged reader and the returns that advertising to them drives for our clients.

See also: Pippa Leary leads News Corp’s new free news & lifestyle publishing leadership team

OMD has claimed the top media agency spot in the latest RECMA ‘Qualitative Report’ report for the tenth consecutive year.

RECMA is an independent research company that publishes media agency rankings on a global scale. In producing the qualitative report, the company measures agency performance in areas such as new business wins, portfolio growth, awards, agency structure and expertise.

The research company awarded OMD a total score of 23 points in the latest report, with the agency not only at number one but also ranked within the dominant profile. Within the report, agencies receive a RECMA profile classification ranging from average to dominant, and OMD was the only Australian media agency to appear in the dominant profile since 2015.

RECMA also places OMD in the top position for ‘Structure’, stating again that “OMD remains out of competitors reach” in that area. RECMA evaluates ‘Structure’ via agency resources and client portfolio.

“We are so proud to be ranked the number one media agency by RECMA for the tenth consecutive year, particularly as this achievement recognises the expansive capabilities of our talented people and our longstanding client partnerships,” OMD Australia’s co-CEO, Laura Nice, said.

“Building sustainable and enduring partnerships with our people and client partners alike is something we pride ourselves on, as is the ability to evolve these over the years to drive growth opportunities for all.”

Sian Whitnall, co-CEO of OMD Australia, added: “During a particularly turbulent year for all businesses and industries, we are incredibly proud that the journey of evolution we have been on to transform OMD’s business and capabilities is driving significant competitive advantage.

“We are seeing the full-year impact of our agency restructure with bolstered investment strategy and transformation capabilities unlocking new growth potential not only for our client partners, but for our people’s career trajectories also.”

The media agency has continued success has been replicated at a global level. In the latest edition of the highly regarded RECMA Network Diagnostics report, OMD Worldwide has been named the best performing global media network overall, marking the eight consecutive edition in which OMD had topped the report.

In addition to earning the top ranking, OMD Worldwide has widened the gap between its score and the second ranked agency to almost twice the spread between the second and eighth ranked agencies.

Noting that OMD is the only agency among the 2021 top five to have increased its quali-share over the three-year period covered in the report – while it’s direct competitors have decreased.

RECMA reiterated its declarations from the October 2023 and March 2024 diagnostic reports, the report noted: “OMD has no direct competitor today” among global media agency networks, describing the network as “one strong leader” ahead of the agencies tied for second place and “a tight 7-agency pack.” Continuing that theme, RECMA described OMD’s latest showing as “confirming its leadership, far ahead of its direct competitors.”

George Manas, OMD Worldwide CEO, said of the results: “We’ve entered a new era of agency/client relationships in which the bar has been raised from transactional to transformational – and by that, I mean we must be partners in accelerating our clients’ business ambitions.

“As these results demonstrate, OMD – powered by the Omni open operating system and enabled by OMG’s Agency as a Platform model that connects media, content, and commerce – has the talent, tools, and technology to cross this higher bar, collaborating with our clients to co-create solutions that unlock growth and secure lasting competitive advantage.”

The RECMA honours mark the latest in a streak of wins and accolades for OMD over the past year. At the local level, OMD was named Campaign’s Gold Australian Media Agency of the Year, AWARD Awards Media Agency of the Year and UnLtd’s Good Company.

AFL fans are in for a treat said Seven at its Upfronts which started this week in Sydney. The Upfront roadshows then move to Melbourne and Adelaide.

Seven’s AFL game days

In 2025 Seven is presenting AFL content every day of the week during the season, including games on 22 Friday nights, 15 Thursday nights, 23 Sundays, eight Saturday nights, six marquee games, three roving marquee games, every game in the Finals Series and – exclusive to Seven and 7plus – the Brownlow Medal and the AFL Grand Final.

Seven shared a graphic that detailed the new lineup across the week in addition to game broadcasts.

Monday: The Agenda Setters with Kane Cornes and Nick Riewoldt
Tuesday: The Agenda Setters with Kane Cornes and Nick Riewoldt (maybe with Caro and Hutchy too?)
Wednesday: The Front Bar, Unfiltered with Hamish McLachlan, 7News AFL Podcast with Kane Cornes
Thursday: Extra Time (New post-match program)
Friday: Extra Time
Saturday: Local leagues coverage VFL, SANFL, WAFL
Sunday: Sunday Footy Feast, The Wash Up, Kane’s Call

7Sport’s Chris Jones and the changing 7AFL schedule

The Front Bar’s regular AFL shows and cricket and year-in-review specials return in 2025, along with a series of brand new AFL offerings for Seven and 7plus Sport as detailed above.

Seven is also commissioning a pre-season documentary inside an AFL club, in the lead-up to the season, to run after The Front Bar titled Full Sweat.

The 7plus Sport and Seven AFL team are also working on an alternative kids’ commentary for selected Sunday afternoon matches.

Seven Network director of sport, Chris Jones, said: “The 2024 AFL season was extraordinary. A year for the ages, but we’re even more excited about what’s to come in 2025.”

Jones was onstage at the Upfront, alongside his 7Sport colleague, head of sport digital, Kirsty Bradmore.

Jones continued: “We felt it was time to change it up, to prepare for our new and younger audiences, and we’ve welcomed some fresh faces to help us reset the AFL media landscape for good.

“New recruits including Kane Cornes, Nick Riewoldt and others will be joining our established commentary team. They make us more dynamic and drive our strategy to have a seven-days-a-week football offering,” he said.

“One of the first things we identified was that if we wanted to be the home of footy, we needed to fill out the offering and create the best footy programs in the land.

“From Monday to Friday every night, there will be AFL content to watch or stream on Seven and 7plus Sport. So, with more nights of footy programming throughout the 2025 AFL Premiership Season, as well as live match broadcasts streamed on 7plus Sport for the first time, there has never been a more exciting time for AFL fans,” Jones said.

“The seven-day-a-week AFL offering will be amplified on 7plus Sport, with replays, minis, highlights, video on demand, and unique exclusive content from the nightly magazine programs, which will be streamed live as well. 7plus Sport will again feature Club Hubs, encouraging AFL clubs to present their bespoke content specific to their fans. We will work to amplify that content, giving it national reach.”

Kane Cornes and Abbey Holmes on 2025

Seven’s Abbey Holmes shared the stage with Seven’s star recruit Kane Cornes and asked what he was looking forward to. “To think that I could possibly call a game with Bruce would be amazing. I’m not sure if that’s even possible.”

Cornes then turned to current Seven commentators: “I think they’re all superstars, I don’t want to reel off the names, but James Brayshaw is a star. Hamish McLachlan I’ve loved for a long time and really looked up to him. He’s been a great mentor of mine. But just to bring that energy and how we work as a team, I think Luke Hodge is an absolute star on the rise and just gets better and better every year.”

Both Bornes and Holmes have turned to the US for some time out from footy ahead of the next season. Holmes was recently in the US where she successfully completed the New York Marathon. Cornes revealed to Mediaweek he is getting away to the US soon for a family vacation.

See also:
• Seven Degrees 2025: Seven’s new total TV trading system launch date revealed
• Seven Degrees 2025: Stranded on Honeymoon Island and Dr Chris Brown lead Seven’s 2025 content slate

LiSTNR celebrates international recognition with silver and bronze in the 2024 Signal Awards

LiSTNR is celebrating international recognition from the 2024 Signal Awards, which were recently announced in New York, for two of its owned and original podcast titles, Gripped: Second Son and The Briefing. Created by the Webby Awards team, the Signal Awards recognise excellence in podcasting that define culture and honour podcasts that stand out for their storytelling, production quality, creativity, and influence on audiences.

LiSTNR’s Gripped: Second Son, a gangland-crime audio fiction series, won silver for Best Scripted Fiction (Limited Series), while a special investigation into online medical certificate providers in Australia, from LiSTNR’s The Briefing, was awarded a bronze medal in the Limited Series and Specials category, which focuses on podcasts that were created to discuss or facilitate political change, public participation in civics, government policies/pursuits, or social activism.

The Signal Awards garner entrants from all over the world, are judged by experts in the field and celebrate both established and emerging voices, offering accolades for podcasting across the spectrum of creators and genres. The Signal Awards help set standards and showcase the talent within the podcasting world, underscoring the medium’s growing cultural impact. Recognition from such a prestigious international body is testament to the outstanding teams and the calibre of the storytelling from LiSTNR, which is a leader when it comes to Australian podcasts being recognised on the global stage.

“It is outstanding that LiSTNR Original podcasts continue to be recognised on the world stage,” reflected executive head of LiSTNR audience and growth, Grant Tothill. “To see the Drama team of Jennifer Goggin, Tina Matolov, Stephanie Van Schilt, Matt Nikolic, Holly Mitchell, Mat Dwyer along with Bob Campbell be rewarded for their work along with The Briefing team is credit to them and LiSTNR’s continued investment in Australian audio storytelling and journalism.

“As Australia’s number 1 podcast sales representation network* the calibre of our original content continues to grow our known audiences and. when combined with our industry-leading Adtech Hub, delivers best-in-class advertising opportunities for our clients,” continued Tothill.

LiSTNR head of factual, Clair Weaver, said: “The LiSTNR Factual team’s strong principles that accurate journalism, combined with powerful and immersive audio storytelling, can have a lasting impact on society, ensures we deliver our audiences compelling investigations that challenge the status quo.

“In particular, The Briefing team’s three-part investigation into online medical certificates shed light on safety issues and medical duty of care in this risky new frontier of Australia’s healthcare system. To have this type of deep, considered investigation and reporting acknowledged with such an esteemed international award is an outstanding achievement for the team and we are honoured to be recognised in this way.”

Rules Don’t Apply: Breaking barriers – Poppy Reid’s path from intern to editor-in-chief

As part of its presence at SXSW Sydney in 2024, The Growth Distillery hosted a series of 10 vodcasts hosted by Dan Krigstein and branded Rules Don’t Apply.

The special guest for this episode sub-titled “Breaking barriers” was Poppy Reid.

In his introduction to the episode, Krigstein welcomed his guest: “Poppy is the co-founder of The Brag Media. She was formerly the editor-in-chief of The Brag Media, which includes Rolling Stone, Australia and New Zealand, Variety Australia, Tone Deaf, The Industry Observer, The Brag and The Music Network across the portfolio.

[Mediaweek is now part of Vinyl Group which also owns The Brag Media.]

“Poppy is a multi-award winning journalist and commentator, having won the Music Journalist of the Year Award in 22 at the Australian Women in Music Awards. She received the publishing accolade at last year’s Mediaweek Next to the Best event.”

The discussion talked about starting a media business and Reid spoke frankly about the early trials and tribulations:

“We made every single mistake that you could possibly make in starting a company. The three biggest mistakes? One, we naturally had hardly any budget, so we hired a lot of entry-level very young people. We hired kids, and so they weren’t super experienced. They wanted to be led by us.

“Two…we didn’t know what the fuck we were doing. We were still learning how to be managers, how to be leaders. We were terrible. We were terrible managers. So, we hired young people, we did not have experience as leaders.

[Read more]

Uncomfortable Growth Uncut podcast: Episode 7 – Daniel Willis, Rising from Ruin

In this episode, we peel back the layers to reveal ‘The Person Behind the Profile’ with Daniel Willis (CEO of Claxon and founder of 103).

In this episode, we peel back the layers to reveal ‘The Person Behind the Profile’ with Daniel Willis (CEO of Claxon and founder of 103).

In our latest podcast episode, we dive deep into the remarkable journey of Daniel Willis, the dynamic chairman and CEO of Claxon and founder of 103. Daniel’s life story is a testament to the courage to start over, even when faced with the most daunting setbacks.

From the promising beginnings of a professional soccer career in New Zealand, Daniel’s path seemed set for greatness. Yet, just before signing a significant contract in Greece, a devastating injury changed everything, forcing him to rethink his future from scratch.

What followed was a whirlwind of experiences in the hospitality and nightlife industries, where Daniel quickly rose through the ranks, learning invaluable lessons about leadership and adaptability. But his entrepreneurial spirit truly shone when he launched his first major business—a clothing brand that reached international acclaim in just three years. However, inexperience and a failed deal in the U.S. brought it all crashing down.

With the fortitude to learn from both his previous rise and fall, Daniel transitioned into sales and finance, gaining the skills and experience that would later fuel his success with Claxon, a rapidly growing advertising agency. His resilience was tested once again when he had to step back into the CEO role after taking some time out, facing the challenge of rescuing his company from potential collapse.

Throughout our conversation, Daniel shared how his mother’s unwavering belief in him became a cornerstone of his resilience. Her encouragement helped him navigate the highs and lows, transforming setbacks into stepping stones for growth.

“Over 60% of all millionaires have been broke at least once throughout their life,” he says in the episode.

“It’s easy to be good when it’s easy; the true test is when it’s hard.”

[Read more]

Australians love a big event.

From footy finals to the Melbourne Cup to the Australian Open, Aussies flock to the grandstands and get around their screens to cheer on their team (or pray their mate’s team doesn’t get up).

These events are major markers on the Australian calendar when the community comes together around shared passions.

But to smart marketers, these events represent something else. To them, they are surges in public interest that can be tapped to deliver significant incremental reach and engagement.

Because the interest these events generate plays out in floods of readers across Australia’s major news publishers, eagerly wanting to read analysis or watch highlights of the plays, shots and goals.

The numbers speak for themselves

On Melbourne Cup Day, Nine’s news publishing brands saw a 36% increase in sessions compared to the Tuesday before due to readers engaging with racing content.

During their news publishing coverage of the 2024 AFL Grand Final, its Players and Coaches Ratings article saw 354% more sessions than the average for non-AFL finals stories, and the Live Updates Blog saw a massive 1,751% more sessions.

Australian audiences love to read analysis or watch highlights of plays, shots and goals of their favourite sporting events.

The 2024 Australian Open article “Azarenka speaks out on Ostapenko antics” saw 560% more sessions than the average for non-Australian Open stories, and the Day 2 Blog saw a huge 1,277% more sessions.

But it isn’t just sporting events that draw a crowd. News Publishing brands and mastheads see large increases in readership during elections and major cultural events too.

Visits to News Corp Australia’s news publishing sites on the Wednesday of the 2024 U.S. election were 60 per cent higher than the previous 28-day average, and Nine saw a 75% increase in sessions compared to the same day the week before.

Seven West Media’s The Nightly app received its highest ever readership (minutes and visits) on the day of the U.S. election surpassing its previous record set the day before (Melbourne Cup Day).

Kamala Harris and Donald Trump went head-to-head in the 2024 US election.

And during Taylor Swift’s 2024 Eras tour, daily visits to News Corp Australia’s entertainment sections of news publishing sites were 22 per cent higher than the average for the quarter and the top eight articles across entertainment sections were all Tay-Tay related.

Interestingly, we’re now starting to see non-traditional events emerge.

Black Friday is coming

The biggest shopping event of the year, Black Friday, is fast becoming an important day for news sites and their readers. Visits to News Corp Australia’s dedicated e-commerce platform news.com.au/checkout were 142 per cent higher on Black Friday 2023 compared to the average daily number in the previous quarter.

Black Friday is an important day for news websites and their readers.

These statistics are a testament to the changing landscape of media consumption, where second-screen viewership and interactive content reign supreme. The news publishing realm is not merely an alternative but a complement to broadcast media, offering richer, more nuanced engagement for audiences seeking more than passive consumption.

Despite an increasingly individualistic society and a highly fragmented media landscape, big events offer rare opportunities for marketers to connect with people on a national level through subjects they care deeply about.

Aligning campaigns with these events is essential for brands looking to maximise exposure and engagement.

By understanding the consumption patterns around these events, advertisers can strategically leverage them to maximise media investment and ROI.

So, with Black Friday 2024 just around the corner, big games for the Aussie cricket team coming up, the 2025 Australian Open in January and a federal election to be called before May, marketers should start developing their news media strategies now.

The ball’s there, it’s time to hit a winner.

The Seven Network has taken a significant step forward in data-driven audience intelligence with the launch of REDiQ4U, a new feature providing direct access to consumer insights data platform, 7REDiQ, for agencies and marketers.

REDiQ4U delivers Seven’s commitment to its data intelligence being shared, not sold, giving partners a powerful tool for transparent, future-focused audience insights, bridging the gap from consumer analysis to precise prediction and offering foresight into consumer behaviour, not simply hindsight.

The new product gives marketers direct access to audience insights drawn from over 3,000 real-world and digital data points, with visibility into high-value audience segments. Leveraging partnerships with Ticketek, Coles360, CarExpert, Raiz, Equifax, LandmarksID and Weatherzone – plus an exclusive partnership with VISA – REDiQ4U empowers brands to create impactful campaigns and then activate them across all of Seven’s channels.

Andrew Brain, Seven’s director of data and growth, said: “The expansion of 7REDiQ moves Seven beyond traditional audience analysis into actionable foresight, arming advertisers with data-rich insights not only into consumer demographics but also behaviour, life stage, and purchase intent. With the data available at their fingertips, brands can better anticipate how audiences will respond to content and advertising, allowing for optimised engagement and maximised ROI.”

The core power of REDiQ4U lies in its ability to predict audience behaviour up to 28 days in advance with 95% accuracy, fuelled by insights from nearly 14 million verified and consented Australians.

The predictive capability is a result of Seven’s strategic partnerships with Ovation, the analytics arm of Ticketek, and Databricks and enables advertisers to make data-driven decisions in advance, aligning campaigns with future viewing behaviours. Tested initially with a “next seven day” outlook and achieving over 90% accuracy, the platform has now extended to a 28-day prediction model that includes live and on-demand content.

Gereurd Roberts, Seven’s group managing director, digital, said: “Our vision for 7REDiQ represents a critical evolution in AI-driven data intelligence. We’re no longer just looking at last week’s customer data, we’re providing brands with reliable predictions and insights into future consumer behaviour, and the ability to plan how to best engage them. This tool is designed for advertisers who are ready to move beyond retrospective data and truly harness the future of audience behaviour.

“With REDiQ4U, advertisers gain access to a user-friendly, transparent platform that delivers granular insights to inform or validate audience and consumer sentiment. Unlike traditional CDPs, REDiQ4U offers a fully integrated, real-world view of consumers, moving beyond basic demographics to provide insights into specific lifestyle factors, purchasing preferences and location-based behaviours.”

Brain said: “REDiQ4U reflects our belief that data should be shown and shared, not just sold. By opening this platform to advertisers, we’re enabling g them to proactively plan and execute strategies with a clear view of how audiences will interact. It’s about giving brands the foresight needed to drive successful campaigns and to better understand who their audience is today and where they’ll be tomorrow.”

–

Top image: Gereurd Roberts & Andrew Brain

RUSSH Media celebrates its 20th anniversary today with the launch of the Legacy issue. The latest print edition features two striking covers, each spotlighting rising Australian talents Anna Robinson and Akon Changkou, who are on the cusp of global recognition.

After two decades as an independent brand, publisher and editor Jess Blanch acknowledges that reaching this milestone is a remarkable achievement in today’s challenging publishing landscape.

“When RUSSH was launched in 2004, it was named to capture the ‘RUSSH of optimism and energy in Australia’ at that time,” Blanch said. “It’s humbling to reflect on the community of creative minds we’ve cultivated over the past two decades. Like many Australian brands, RUSSH was built on a foundation of freedom, and it’s gratifying to see that spirit alive and thriving across our platforms today.”

Far from being retrospective, the November issue breaks new ground. It features the first-ever portfolio of 20 Australian Creative Minds who embody the evolving face of contemporary culture. This edition also highlights thought leaders like Californian writer Honor Levy, Belgian designer Dries Van Noten, anti-capitalist beauty writer Jessica DeFino, and iconic Australian artist Polly Borland. Conversations extend to Miss Kaninna, the first independent Indigenous woman ARIA-nominated for a debut single in three decades, and Indigenous rap group 3%, who transform pain and prejudice into powerful music.

“These pages are a testament to evolution, showcasing artists who challenge the status quo and icons celebrated for their lesser-known work,” Blanch said. “As we step into a new chapter, let this be our legacy: to stay comfortably on the edge, consistently moving forward, yet always ensuring no one is left behind.”

In line with this spirit of growth, RUSSH Media continues to expand its print presence, with the November 2024 Legacy issue surpassing 300 pages. This release marks one of the final highlights in a year-long celebration of 20 years of independent publishing. Earlier in the year, RUSSH Media launched RUSSH Beauty, an annual print title that redefines beauty in relatable terms, alongside the third edition of its successful annual RUSSH Home.

The Legacy issue of RUSSH, commemorating two decades of independence, will be available from 14th November 2024 at major newsstands and online at shop.russh.com. Founded in 2004, RUSSH Media stands as one of Australia’s leading independent publishers, reaching over 8 million people monthly across its channels.

Hulsbosch has launched a brand refresh for veterinary care network, VetPartners.

VetPartners operates 267 general practice clinics and specialty hospitals across Australia, New Zealand, and Singapore, with over 1,300 veterinarians and more than 3,000 nurses and support staff to deliver compassionate care through more than 3.2 million annual pet visits.

The new visual identity provides a springboard for the veterinary network. It signals the company’s long-term vision and ambitions to veterinary clinic owners, existing and prospective employees and the wider veterinary industry.

Hulsbosch sought to create a feeling of a ‘movement for vets and pets’ with the new brand identity while reinforcing VetPartners values of integrity, excellence, community, and care.

The brand and design agency aimed to strike a balance between a professional, corporate aesthetic and a dynamic feel and introduce new graphic patterns alongside a refreshed colour palette, typography and photography style that can be applied across touchpoints.

“We designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners,” Carolyn Pitt, client strategy director at Hulsbosch, said.

“It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners’ leadership and commitment to integrity and excellence in animal care.”

Along with core logo assets and brand guidelines, the agency has also supported the rollout of the new brand through VetPartners collateral, expos stands, digital platforms, office environments, uniforms, and merchandise.

Stephen Druce, chief customer officer at VetPartners Australia and New Zealand, said: “The creation of a new brand identity is a critical step in our journey and reflects our vision for the future.

“We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose. It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader,” he added.

In this episode, we peel back the layers to reveal ‘The Person Behind the Profile’ with Daniel Willis (CEO of Claxon and founder of 103).

In our latest podcast episode, we dive deep into the remarkable journey of Daniel Willis, the dynamic chairman and CEO of Claxon and founder of 103. Daniel’s life story is a testament to the courage to start over, even when faced with the most daunting setbacks.

From the promising beginnings of a professional soccer career in New Zealand, Daniel’s path seemed set for greatness. Yet, just before signing a significant contract in Greece, a devastating injury changed everything, forcing him to rethink his future from scratch.

What followed was a whirlwind of experiences in the hospitality and nightlife industries, where Daniel quickly rose through the ranks, learning invaluable lessons about leadership and adaptability. But his entrepreneurial spirit truly shone when he launched his first major business—a clothing brand that reached international acclaim in just three years. However, inexperience and a failed deal in the U.S. brought it all crashing down.

With the fortitude to learn from both his previous rise and fall, Daniel transitioned into sales and finance, gaining the skills and experience that would later fuel his success with Claxon, a rapidly growing advertising agency. His resilience was tested once again when he had to step back into the CEO role after taking some time out, facing the challenge of rescuing his company from potential collapse.

Throughout our conversation, Daniel shared how his mother’s unwavering belief in him became a cornerstone of his resilience. Her encouragement helped him navigate the highs and lows, transforming setbacks into stepping stones for growth.

Daniel’s story is more than a narrative of business achievements; it’s an inspiring lesson in personal growth, perseverance, and the strength found in believing in oneself.

“Over 60% of all millionaires have been broke at least once throughout their life,” he says in the episode.

“It’s easy to be good when it’s easy; the true test is when it’s hard.”

New episodes of Uncomfortable Growth® Uncut drop weekly and are available to stream across all major audio networks.

Coming next on Uncomfortable Growth® Uncut

Next week’s episode:

Episode 8: Scaling the Corporate Ladder:  Nat Harvey’s CEO Journey

In this episode, Rowena interviews Nat Harvey (CEO, Mamamia), on her Uncomfortable Growth story.

Nat shares her journey of uncomfortable growth, from her time at Seven West Media to her recent leap into a Chief Revenue Officer role in early 2024, and then 4 months later into her first CEO role. Tune in to hear how Nat overcame imposter syndrome, embraced the power of purpose, and navigated the challenges and opportunities that come with a major and unexpected career transition.

Matt Purcell, founder of KYU Media and co-founder of The Business Academy, has pinpointed some key ways brands can communicate, engage, and build trust with audiences in 2025 amid a rapidly evolving media landscape.

Purcell said 2025 will see a shift in influence, with companies needing to focus marketing campaigns on enhancing brand authenticity, personalisation and community engagement to help drive success.

“Personal branding isn’t just for entrepreneurs or influencers anymore—it’s for everyone. Smart companies are realising this with 2025 to become the year of employee influencers.

“If brands want to stay relevant, they need to take control and actively support employees to represent the company—on LinkedIn, Instagram, and anywhere else their audience engages with their brand,” he added.

Purcell’s top five game-changing market trends for 2025:

1. The Rise of Employee Influencers: The New Face of Brand Marketing

Employee influencers will become the cornerstone of digital marketing in 2025. Purcell said: “In a time when consumers are increasingly skeptical of traditional ads, companies are waking up to the power of their workforce to drive authentic, credible engagement. Purcell argues that employee advocacy will not just be a trend but a strategic imperative for brands seeking to stay relevant.”

“Today’s consumers want to hear from real people, not faceless corporate entities. Employees are already sharing their experiences and stories online—so why not turn that into a win-win for both brand and employee?

“Based on the market, and influence trends, I am convinced that companies who are able to empower employees to become brand ambassadors successfully, will see significant returns in trust, loyalty, and influence.”

Statistics show that 84% of millennials distrust company ads, preferring instead to hear from real people. Companies that fail to capitalise on this trend risk losing their relevance in the marketplace.

But Purcell’s strategy for success is clear: equip, guide, and reward employees. Training programs, content hubs, and brand guidelines will ensure employees stay aligned with company values while maintaining their authenticity.

The employee influencer model offers brands a massive opportunity to tap into new, highly engaged audiences—especially when supported by incentive programs that reward employees for their contributions.

“It’s not about micromanaging. It’s about empowering employees with the resources they need to share their unique perspectives, stories, and behind-the-scenes moments,” Purcell said.

2. User-Generated Content (UGC): The Gold Standard for Trust and Engagement

UGC is no longer a “nice-to-have’; it is rapidly becoming a critical pillar of any successful marketing strategy, according to Purcell.

In 2025, brands that fail to embrace UGC risk losing credibility and trust that consumers demand. He said: “Nearly 80% of people say UGC impacts what they buy, and 85% find UGC more credible than the stuff brands put out themselves. UGC provides an authenticity that brand-generated content simply cannot replicate. Consumers trust their peers. They want real experiences, stories, and people telling them why a product or service is worth their time.”

Purcell encourages brands to actively cultivate UGC by enabling customers, followers, and employees to share their genuine experiences in the year ahead. “This is a critical opportunity for brands to leverage their loyal audiences for authentic, high-impact marketing,” he said.

Matt Purcell

3. LinkedIn: The Professional Video Powerhouse of 2025

Purcell identifies LinkedIn as a platform poised for dramatic growth in 2025. Traditionally a space for professional networking, LinkedIn is quickly evolving into a video-first content hub. With new features, including a dedicated video feed in beta, LinkedIn is positioning itself to rival other major social media platforms in the video content space.

“LinkedIn is no longer just a place to post your résumé and industry updates. With its growing focus on video content, it is now a key platform to build your brand, share thought leadership, and connect with other professionals,” he explained.

“In 2025, LinkedIn is set to be the place for professional content creators and marketers to reach engaged audiences. If you’re not considering LinkedIn for 2025, you’re already behind.”

Looking forward, Purcell encourages companies and content creators to take advantage of LinkedIn’s video features by creating and sharing insightful, thought-provoking content that speaks directly to their target audiences.

“LinkedIn’s video features provide a major opportunity for B2B brands, career influencers, and thought leaders to connect with engaged, business-savvy audiences in a new, more direct, and engaging way,” he added.

4. Hyper-Local Content: Tapping into the Power of Community Engagement

Over this year, consumers have grown more wary of generic, one-size-fits-all ads. Hyper-local content is emerging as a key driver of meaningful consumer connections. Purcell predicts that in 2025, we expect this to continue. He predicts that community-focused marketing will be more critical than ever, with brands needing to create region-specific content that speaks directly to the values, culture, and interests of local audiences.

“People want to feel like a brand understands them and their community. Hyper-local content is all about building trust by showing that you truly get the local vibe, whether it’s through local influencers, region-specific events, or tailored advertising. Authenticity is the new currency, and communities want to connect with brands that feel like a natural part of their lives.”

For brands seeking to win in 2025, hyper-local marketing is a powerful tool to build deeper consumer relationships. He said: “To do hyper-local well, brands should find ways to partner with local influencers, host micro-events, and create content that resonates with specific regional cultures.”

5. 2025: Real People, Real Stories, Real Connections

Purcell’s overarching message for 2025 is clear: to win in 2025, brands must prioritise authenticity first!

The brands that will thrive in 2025 will be the ones that focus on genuine human connections, Purcell said. Whether through empowering employees to become influencers, leveraging the power of user-generated content, embracing video-driven storytelling on LinkedIn, or creating hyper-local content that resonates with communities.

“The future of marketing isn’t about broadcasting a message. It’s about fostering meaningful connections that resonate with people, not just products.”

As these trends take hold in 2025, Purcell predicts brands that embrace these shifts will not only future-proof their marketing but also set new standards for how businesses successfully engage with their audiences.

Authenticity, trust, and community will be the currency of success.

“These trends aren’t complicated, but they’re powerful. In 2025, it’s all about real people, real connections, and real stories,” he added.

–

Top image: Matt Purcell

Independent Media Agencies of Australia (IMAA) has launched the inaugural Queensland intake of its Female Leaders of Tomorrow 2024/2025 programme following the successful inaugural programme in Sydney last year.

Kicking off with a launch event in Brisbane, the independent media agency industry body is being offered for the first time in Brisbane this year, along with programmes in Melbourne and Perth.

The Queensland offering launched with a meet and greet event at the Calile Hotel on November 12, giving this year’s inaugural Brisbane mentors and mentees a chance to meet alongside IMAA CEO Sam Buchanan, who will run through the programme outline.

Joining as mentors are Kirrily Hirst, director of sales – agency and direct at GoTransit Media Group, Anthea Gaffney, QLD state sales manager at SBS, and Clare Starling, co-founder and director at Inner Sanctum Sports Management.

They will be paired with mentees Sarah McNeil from Sunny Advertising, Angela Rogers from Audience Group and Madeline Begg from TFM.Digital.

The Female Leaders of Tomorrow programme offers IMAA members the opportunity to be paired with some of the industry’s top leaders for mentoring and professional development.

The inaugural programme, which launched in August last year, matched 16 media industry leaders with up-and-coming agency talent in a six-month structured mentoring programme, including online and face-to-face sessions, training and meet-ups.

Participants described the programme as “life-changing,” giving them new-found leadership skills and confidence.

“We are so delighted to extend the Female Leaders of Tomorrow programme to Queensland as we look to nurture and grow the careers of our future female leaders in the indie sector,” Sam Buchanan, IMAA CEO, said.

“Brisbane is home to a vibrant and growing indie media agency sector and this programme ensures that we are future proofing our talent and the industry. I’d like to sincerely thank Kirrily, Anthea and Clare for volunteering to be our mentors this year and imparting their knowledge to our mentees.”

Kirrily Hirst said: “It’s an absolute honour for me personally to be a mentor for the Female Leaders of Tomorrow programme as it enters Queensland for the first time. We have so much fantastic female talent in this market, it will be a privilege to help mentor tomorrow’s leaders. I look forward to building a great relationship with my mentee.”

Mentee Sarah McNeil said: “This is such an exciting opportunity for me to learn from our industry’s best leaders and I’m grateful to the IMAA for extending the programme to Queensland this year. I can’t wait to build my professional connections and apply my learnings to further my career.”

The Female Leaders of Tomorrow programme is exclusively available to IMAA members and partners nationwide. It is designed for individuals who currently hold manager/director positions, with a minimum five years’ experience in any media agency discipline.

Tuesday 12 November 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s Travel Guides – Encore recorded a total TV national reach of 1,537,000, a total TV national audience of 655,000, and a BVOD audience of 56,000.

Nine’s 9News recorded a total TV national reach of 1,858,000, a total TV national audience of 1,163,000, and a BVOD audience of 92,000.

Seven’s Seven News recorded a total TV national reach of 1,990,000, a total TV national audience of 1,218,000, and a BVOD audience of 68,000.

Also on Seven, My Kitchen Rules recorded a total TV national reach of 1,700,000, a total TV national audience of 996,000, and a BVOD audience of 101,000.

10’s airing of Taskmaster Australia recorded a total TV national reach of 814,000, a total TV national audience of 345,000, and a BVOD audience of 19,000.

People 25-54

Nine’s 9News:
• Total TV nation reach: 512,000
• National Audience: 300,000
• BVOD Audience: 47,000

Nine’s Travel Guides:
• Total TV nation reach: 487,000
• National Audience: 216,000
• BVOD Audience: 31,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 509,000
• National Audience: 278,000
• BVOD Audience: 54,000

10’s Taskmaster:
• Total TV nation reach: 376,000
• National Audience: 188,000
• BVOD Audience: 13,000

People 16-39

Nine’s 9News:
• Total TV nation reach: 202,000
• National Audience: 109,000
• BVOD Audience: 23,000

Nine’s Travel Guides:
• Total TV nation reach: 182,000
• National Audience: 81,000
• BVOD Audience: 16,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 203,000
• National Audience: 98,000
• BVOD Audience: 28,000

10’s Taskmaster:
• Total TV nation reach: 164,000
• National Audience: 89,000
• BVOD Audience: 8,000

Grocery Shoppers 18+ TV Ratings

Nine’s 9News:
• Total TV nation reach: 1,477,000
• National Audience: 927,000
• BVOD Audience: 74,000

Nine’s Travel Guides:
• Total TV nation reach: 1,215,000
• National Audience: 526,000
• BVOD Audience: 45,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 1,355,000
• National Audience: 807,000
• BVOD Audience: 82,000

10’s Taskmaster:
• Total TV nation reach: 623,000
• National Audience: 255,000
• BVOD Audience: 16,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.