Key industry leaders address in-housing vs. agency debate at the Future of Media Forum
Sian Whitnall: 'We’re seeing more programmatic efforts being brought in-house, especially as brands seek to leverage media as a revenue stream.'
by Emma Shepherd – Mar 14, 2025
Akcelo launches TAC Vehicle Safety Campaign at the F1 Grand Prix 2025
Jacqui Sampson: 'Our partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way.'
by Alisha Buaya – Mar 14, 2025
Media Movers: Matt Stanton, Anna Quinn, Paul Kent, Weare8, Alex Cullen and Jillian Davison
Plus: Kurt Burnette, Seb Costello, Orange Line, Brendan Fevloa steps back from radio.
by Alisha Buaya – Mar 14, 2025
Estée Lauder and Adobe forge AI-powered marketing future
The partnership sets a new industry standard for how beauty brands can leverage AI to enhance creativity.
by Natasha Lee – Mar 14, 2025
Brendan Fevola steps back from Fox's 'Fifi, Fev & Nick Show'
'I’m going on a little holiday'.
by Natasha Lee – Mar 14, 2025
Resmed waves goodbye to the sleep monster in new campaign via Hopeful Monsters
Carl Moggridge: 'Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.'
by Alisha Buaya – Mar 14, 2025
Inside Formula 1: How Paramount is shifting gears to elevate coverage and engagement
Nick Bower: 'More Australians watch our coverage than anywhere else'.
by Natasha Lee – Mar 14, 2025
Global Food Forum 2025 returns with focus on future-proofing agribusiness
Michelle Gunn: 'The Australian is committed to providing a platform to embrace this challenge with determination'.
by Natasha Lee – Mar 14, 2025
Taubmans taps Sunday Gravy
Sharon Winton: 'From day one, Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight, and ambition for creative excellence.'
by Alisha Buaya – Mar 14, 2025
Unlocking the future of video advertising: Insights from execs at Nine, IAG, Zenith, and BOQ
'Engagement isn’t the same when someone’s watching at a bus stop compared to lounging on their sofa.'
by Emma Shepherd – Mar 14, 2025
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