SCA has ended 2024 once again winning the 25-54 buying demographic, continuing its run of 28 consecutive wins of that category, thanks to its unwavering commitment to localism, as seen in the last radio ratings survey of the year, released yesterday.

SCA’s Hit and Triple M metro station wins for Survey 8 included the #1 Brisbane Station and #1 Breakfast show  B105 with Stav, Abby & Matt; #1 Adelaide Station and #1 Breakfast show – Triple M Adelaide’s Roo, Ditts & Loz and a #1 and #2 Brisbane duopoly – B105 and Triple M Brisbane.

SCA chief content officer Dave Cameron told Mediaweek that these wins seen in survey eight are a standout, but looking back on the year, the Melbourne market was hard to look away from.

“It’s been a market that’s had a pretty turbulent time this year, and for us to end the year as the number two FM Breakfast show [Fifi, Fev and Nick on The Fox] is a great result,” he said.

“As we look across the course of this year for Fivi, Fev and Nick, it’s an even stronger year on average than in 2023. So in the face of new competition coming in, what I love is that this year has really shown that local audiences will connect to local breakfast shows.”

When it comes to local audiences connecting to local shows, it’s hard to prove Cameron’s strategy wrong. It’s no secret Kyle and Jackie O haven’t hit the ground running in Melbourne, and survey eight showed that the Sydney-based duo ended the year with just 5% of the Melbourne breakfast market.

Cameron says SCA’s local-first strategy is thanks to audience behaviour, and it’s behaviour that has made clear listeners may not want a certain flavour of content.

“I think there is an overwhelming behaviour to listeners wanting to hear local talent that don’t deliver extreme, outrageous content that often shouldn’t be on the air,” he said.

“I think that behaviour has delivered some numbers that showcase that breakfast localism is everything.

“The way we program is not only for engaging local audiences, but it’s also creating brand-safe environments that allow clients to bring their activations to life through our talent.

“Our approach [for 2025] will be to provide those brand-safe, family environments through all of our shows.”

SCA is welcoming a raft of new talent and shows to its roster in 2025 including Emma G in Adelaide, Katie Lamb in Perth, Beau Ryan and Aaron Woods in Sydney as well as Leisel Jones stepping into breakfast in the Gold Coast.

Ryan, Woods and Natarsha Belling are the names to make the most waves in SCA’s new 2025 lineup. The trio was named in November to be the new breakfast hosts of 104.9 Triple M Sydney after Mark Geyer was axed from the spot earlier in the month. The trio start on January 20.

“104.9 Triple M Sydney will lead the charge on creating a new and different Breakfast approach in Australia’s biggest city, which is simply screaming out for something fresh and locally connected,” Cameron said.

“The health of the industry relies on being able to continually evolve with new voices coming through, and we’re excited to lead the charge in that regard.”

GfK Survey 8 2024

Survey Period: Sun Sept 22 to Sat Nov 2 & Sun Nov 10 to Sat Dec 7

Biggest movers
UP: Nova 100 +1.8
DOWN: Magic 1278 -1.4
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

3AW 13.6% (14%)
Cume: 777,000 (-4,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

In Melbourne, Ross and Russ continue their winning streak as No.1 in Breakfast with a 20.0 share, and Tom Elliott solidifying his No.1 spot in Mornings with 15.6.

The station overall remains unbeatable, achieving a 13.6 share – more than two points ahead of its nearest rival.

smoothfm 91.5 11.4% (10.9%)
Cume 1,227,000 (32,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)

Smooth FM 91.5 has solidified its position as Melbourne’s #1 FM station, achieving an impressive 11.4% audience share. With a CUME of 1,227,000 listeners, Smooth FM 91.5 is the second most listened-to station in Melbourne and ranks as the third most listened-to station nationally.

The station leads in key time slots, claiming the #1 FM position in Melbourne for Evenings with a 12.8% share and Weekends with a 13.4% share. Smooth FM 91.5 also dominates listener numbers, drawing 269,000 CUME in Evenings and 748,000 CUME on Weekends, making it Melbourne’s most popular station during these periods.

Gold 104.3 10.2% (10.0%)
Cume 1,200,000 (+55,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)

Gold is second in FM with a lift of 0.2 points. Christian O’Connell, Jack and Pats were down 0.5 percentage points for an 8.7% share.

Nova 100 10% (9%)
Cume 1,269,000 (+96,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)

Nova 100 has cemented its position as the most listened-to radio station in Australia, boasting an impressive 1.269 million listeners. In Melbourne, Jase & Lauren on Nova 100 dominates the FM Breakfast landscape, claiming the #1 spot with an 11.5% audience share—their best result since the station’s launch in 2001. This puts them 2.1 share points ahead of their nearest competitor.

The popularity of Jase & Lauren is unmatched, with the show attracting 717,000 listeners (CUME)—a gain of 67,000 listeners—making it the most listened-to Breakfast show in the country. Nova 100 also leads in Mornings, drawing 567,000 listeners and solidifying its status as Melbourne’s favourite station across key time slots.

101.9 Fox FM 8.7% (9.6%)
Cume 1,126,000 (-66,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)

Fox recorded a 0.9 point drop, bringing in a station share of 8.7. On breakfast, Fifi, Fev and Nick dropped 0.8 points for a 9.4% share. The breakfast show is now second FM in the market.

105.1 Triple M 6.5% (6.5%)
Cume 783,000 (+25,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%

Fifi, Fev & Nick is the Number 2 FM breakfast show in Melbourne – maintains its consistency across 2024. Breakfast with Fifi, Fev & Nick is Number 2 FM with 9.4% share and second most listened to breakfast show in Melbourne with 619,000 listeners.

Triple M The Rush Hour with JB & Billy (4pm to 6pm) is Number 2 FM Drive show with 10.6% share (up 0.7) with their best result ever.

Triple M has grown listeners in Breakfast (up 65,000), Morning (up 45,000), Afternoon (up 38,000) and Drive (up 20,000).

Triple M Mick in the Morning with Roo, Titus & Rosie will launch in Melbourne on 20 January 2025.

KIIS 101.1 FM 5.1% (4.6%)
Cume 945,000 (-6,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)

In Kyle and Jackie O’s last Melbourne survey of the year, the duo have stayed flat with a 5.0% breakfast share, dropping 0.1 points.

In drive, Will and Woody was down 0.6 to 6.2%.

SEN 3.5% (3.3%)
Cume 423,000 (+16,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)

SEN rose 0.2 points for a 3.5% share. Breakfast with Garry and Tim was up 0.2 and recorded a 4.3% share.

3MP 1377 2.2% (1.7%)
Cume 209,000 (+10,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)

3MP was up 0.5 points for a station share of 2.2%. Breakfast rose 0.2 points and recorded a 1.8% share.

Magic 1278 1.6% (2.6%)
Cume 198,000 (-47,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)

Magic 1278 was down 1 point for a share of 1.6%. Breakfast lost 0.5 points for a final share of 1.1%.

RSN 927 0.7% (0.8%)
Cume 101,000 (-8,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)

RSN held a 0.8% share in breakfast, 0.4% share in morning, and 0.4% share in the afternoon. The station was at 0.2% in drive.

See also: Melbourne Radio Ratings 2024, Survey 7: Jase & Lauren #1 FM brekky, smooth #1 FM station, Kyle and Jackie dip lower.

Google has raised concerns about the Australian Government’s proposed targeted tax on technology companies, cautioning it could jeopardise the viability of its existing commercial deals with local news publishers.

The response comes after the Albanese Government announced plans on Thursday to force big tech companies to pay for Australian journalism through the News Bargaining Initiative. In a press conference, Assistant Treasurer Stephen Jones emphasised the government’s commitment to ensuring a robust and independent news media sector.

“Today, we announce measures to strengthen that code. The News Bargaining Initiative will be a new addition to that code, which will create a financial incentive for agreement-making between digital platforms and news media businesses in Australia,” Jones said.

The initiative introduces a charge on relevant platforms based on Australian-sourced revenue. “The charge will include a generous offset for the commercial agreements that are voluntarily entered into between the platforms and news media businesses,” Jones added. Platforms in scope include significant social media platforms and search engines generating more than $250 million in Australian revenue annually.

Stephen Jones and Michelle Rowland.

Google’s Position

In a statement, a Google spokesperson emphasised the company’s role as the sole major technology firm in Australia with extensive financial agreements supporting public interest journalism.

“Google has continually demonstrated strong support for public interest journalism as the only technology company with an extensive number of significant commercial agreements with Australian publishers,” the spokesperson said. “Since 2021, we’ve had agreements with over 80 Australian news companies representing 218 outlets. We’ve publicly committed to renewing those deals as they expire, and the earliest have already been renewed.”

Google warned that the proposed tax could disrupt its long-standing partnerships with publishers. “The Government’s introduction of a targeted tax risks the ongoing viability of commercial deals with news publishers in Australia,” the spokesperson said, adding that the company is reviewing the announcement and its potential impact.

A changing media landscape

Google pointed to the rise of alternative platforms like Snapchat, Microsoft, and Apple as increasingly dominant sources of news for Australians. This trend was highlighted by findings from the Digital News Report Australia 2024, which revealed that nearly half (49%) of Australians access news via social media—a 4% increase from the previous year. Among Gen Z, the reliance on social platforms for news has surged by 17% in the same period.

The report highlighted the growing maturity of news consumption on platforms like TikTok and Instagram Reels, cementing short-form video as a key format for younger audiences.

Industry contributions

Google stressed its ongoing commitment to the Australian news industry, pointing to the renewal of its earliest agreements with publishers such as Country Press Australia, Solstice Media, Times News Group, and others. These deals include partnerships with regional and independent outlets, ensuring that diverse voices are supported across the media landscape.

However, the tech giant expressed concerns that the proposed tax could undermine these efforts. “The Government’s introduction of a targeted tax risks the ongoing viability of commercial deals with news publishers in Australia,” the spokesperson said, adding that Google is reviewing the announcement and assessing its implications.

The statement also questioned the lack of similar agreements by other major platforms, particularly Microsoft, which has publicly supported Australia’s News Media Bargaining Code but has not yet reached any deals with Australian publishers.

Meta also hit back at the initiative, telling Mediaweek: “The proposal fails to account for the realities of how our platforms work, specifically that most people don’t come to our platforms for news content and that news publishers voluntarily choose to post content on our platforms because they receive value from doing so.”

Despite its ownership of LinkedIn—a platform heavily reliant on Australian news content—Microsoft appears to be exempt from the proposed tax. This discrepancy, Google argues, raises questions about the fairness and effectiveness of the new measure.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

“It has been a stellar year for us,” Nick Smith, managing director of Medium Rare Content Agency, told Mediaweek.

Over the past 12 months, the content agency has worked with brands such as Australia Post, FlyBuys, Country Road, L’Oreal ANZ, and Tourism and Events Queensland.

But he noted that the year has also seen them do “rewarding” work that has cemented their relationship with existing and long-term clients such as Coles, Qantas, David Jones, CommBank and Bunnings.

For Smith, the success of Medium Rare comes down to the agency positioning and promoting itself as a strategic partner in creating owned media networks for brands.

“These ecosystems are becoming increasingly important for blue chip companies in the ever-fragmenting media landscape.

“Our pitch is that we can help you build a powerful, engaged and sustainable audience across multiple channels underpinned by quality consumer-first content,” he said.

Smith added: “We also offer other services in the supply chain of an owned media network, such as helping drive sales from your engaged audience or monetising the audience via brand partners or advertisers, demonstrating a genuine return on investment in owned media and content marketing.”

Getting brighter with CommBank

The expansion of Medium Rare’s ‘Brighter’ content ecosystem for CommBank was a particular highlight for Smith, which saw the team produce a TV series called The Brighter Side following the success of the magazine and social content.

“[The TV series] had an authentic mission to help Aussies beat the cost-of-living crisis and promote financial wellbeing.”

Smith said: “The CommBank team is incredible to work with. It helps when you have a client that understands the power of brand content and how it differs in showing up to help your consumers in a way that straight advertising can’t.

“It was a project endorsed from all levels at CommBank and a fantastic collaboration with Paramount Australia.”

Smith said CommBank was the first Australian bank to venture into the content space and provide its brand partners with an easy way to connect with its incredible consumer base.

“As you can imagine, that takes a lot of work to set up, from evaluating the potential of a network to setting it up to managing inventory and campaigns.

“Brands can already activate across digital screens in branches, on ATM screens, in ‘Brighter’ magazine and so on. We’ve seen a strong take-up in the launch phase from the likes of Myer, Qantas, Connect ID and Kit. It’s exciting as we look to expand the CommBank Connect ecosystem in which partners can activate so watch this space,” he said.

See also: Medium Rare launches financial TV series with CommBank

‘As an ex-magazine editor, I love them’

The content produced by Medium Rare for its clients has generated plenty of attention for its clients. Recent Roy Morgan data revealed Coles, one of Medium Rare’s clients, was the leading magazine with more than 5 million readers. Bunnings was also number one in its category.

“Our editorial teams produce fantastic magazines for brands, and if you look at Coles, Bunnings and Qantas Magazines combined, they hold 29% of total Australian magazine readership.

“They are brilliant magazines. As an ex-magazine editor, I love them.”

Smith said their clients understand that “branded content is there to tell a brand story, not sell it.”

“They take the same approach to digital content as they do to print, letting us think about what the consumer wants to know and deliver content that helps their lives in some way.

“Brands trust us to protect them in these new channels while still playing in the nuances of each channel. For Officeworks TikTok, you have to be playful, trend driven and entertaining, while Coles’ YouTube is your friend in the kitchen, while Qantas’ Travel Insider Instagram is for pure dreamy travel inspiration.”

“At the end of the day, all this investment in content is working.”

He noted that Medium Rare’s study with Crowd DNA 2022 found that Australians value the content they get from brands with some extraordinary stats.

“Over 70% of Australians have found out about a new product or service via brand content and importantly over 84% have acted after consuming brand content, such as following a brand, sharing content or buying a product from the brand.”

‘Our special sauce’

Smith applauded the Medium Rare team and called them “the real star in our success.”

“The scale of what we’re doing in content marketing for big Aussie brands is quite unique in the market.”

He said that moving the agency to be strategy-led resulted in creating new specialisations, from content, social, video, commercial and retail media strategy, to content design, personalisation, UX, CX, and “every other X you can name.”

“The team is our special sauce, and continually raises the bar on the scale and type of projects they are doing for our clients.”

An optimistic outlook

Smith said that 2025 is “looking good” for Medium Rare after a successful year that has seen the agency, alongside its clients’ show the power of branded content.

“We’re always working with new clients, often at first by supporting them to define their content strategy and then helping them to execute it.”

He added: “We’ve now got some terrific case studies that demonstrate how great content can help build or rebuild trust, reputation and brand love and support above-the-line or advertising messaging. That is incredibly rewarding for us. 

The year ahead will see the agency tackle many different areas of focus where content will be key for brands, such as growing owned media networks, personalising marketing strategies, driving a sense of community and communicating the values and culture of a brand.

“We’re keen to replicate our deep expertise in retail within other categories such as education, government and utilities.”

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

–

Top image: Nick Smith

On Thursday, the Albanese government announced plans to force big tech companies to pay for Australian journalism through the news bargaining incentive.

In a press conference, Assistant Treasurer Stephen Jones said the Albanese government is committed to ensuring a strong, viable and robust independent news media sector and independent journalism.

“Today, we announce measures to strengthen that code. The News Bargaining Initiative will be a new addition to that code, which will create a financial incentive for agreement-making between digital platforms and news media businesses in Australia,” he said.

The incentive will contain a charge on relevant platforms based on Australian-sourced revenue.

“The charge will include a generous offset for the commercial agreements that are voluntarily entered into between the platforms and news media businesses.

“The platforms who will be in scope for the charge will be significant social media platforms and search engines with an Australian-based revenue in excess of $250m.”

Stephen Jones and Michelle Rowland

Michael Miller, executive chairman at News Corp Australasia welcomes the new incentive and says it will provide a foundation for rebuilding the media industry after the loss of an estimated 1000 jobs this year.

“[This] ensures Australian news media businesses will continue to deliver inquiring and professional journalism, which has never been more important to cohesive, democratic societies,” he said.

“Following today’s announcement I will be contacting Meta immediately to seek to restart the commercial relationship with News Corp Australia that it walked away from earlier this year.

“I will also be making contact with TikTok with the intention of reaching a commercial agreement with them as well.

“I believe news publishers and the tech platforms should have relationships that benefit both parties on commercial and broader terms, and the Government has set a clear timetable to conclude discussions.

“The package of recent Australian initiatives aimed at social media which now include restricting under 16s from accessing social media, moves to take on online scams and a new ex-ante competition framework, shows the Government is prepared to be a leader in setting the rules and expectations for how big tech should operate in our society.”

Michael Miller.

Seven West Media managing director and chief executive officer, Jeff Howard says it welcomes a strengthening of the News Media Bargaining Code.

“We [also] welcome the Government’s commitment to ensuring Australian media businesses are fairly remunerated for the news we produce, so that Australians continue to receive reliable and trusted Australian news,” he said.

“An enhanced News Bargaining Incentive means trusted and reliable news will continue to appear on these platforms, combatting the growing problem of misinformation and disinformation.”

Vanessa Lyons, CEO of ThinkNewsBrands also welcomes the announcement, saying Australia’s news industry is ‘vital for the proper functioning of our democratic society’.

“Australian journalists and publishers deserve to be fairly compensated for the important work they do,” she said.

“The ‘news bargaining incentive’ also acknowledges Australians’ strong engagement with news, the close relationship they have with it, and the importance they place in quality and trusted publishers.”

Vanessa Lyons.

Matt Stanton, acting CEO, Nine, said: “Today is a positive step forward for Australians seeking ongoing access to news sources that can be trusted and Nine welcomes the action taken by the Government to strengthen the News Media Bargaining Code framework. We hope today’s announcement will help ensure access to reliable news sources and protect the sustainability of Australian news media.

“We have been working closely with the Government on this issue in recent months and look forward to working collaboratively on the implementation to ensure the right regulatory frameworks are achieved. We remain open to direct engagement with international tech companies to accelerate the practical implementation of the Government’s proposed approach.”

Matt Stanton.

Independent publisher Man of Many says it welcomes efforts to address inequities in Australia’s media sector but raises critical concerns about the potential implications for independent publishers.

“While the proposal offers an opportunity to improve funding structures and accountability, the legislation must ensure fair support for independent outlets and safeguard against unintended consequences such as exacerbating existing disparities.

“Without inclusive reform, the dominance of large corporations will continue to limit the breadth of perspectives available to Australian audiences, undermining the principles of a free and independent press.”

Man of Many advocates for expanding funding eligibility, which would include all ACMA-registered news organisations, particularly independent and digital-first publishers, in funding allocations.

Network 10 spokesperson said: “We appreciate the Government’s proposal will apply pressure on the social media and tech companies to fairly remunerate Australian news media services for the work of its journalists and newsrooms.

“This provides real tangible benefit to these platforms and ensures that trusted, regulated, local and impartial news content is accessible online. We are hopeful common sense prevails, and this brings all parties back to the negotiating table.”

Bridget Fair.

Bridget Fair, Free TV CEO, said the government’s new News Bargaining Incentive is a win for the Australian public for the sustainability of local news media.

“Global digital platforms enjoy extreme market power and the inability of Australian media companies to negotiate fair value for their content with these essential and unavoidable business partners is a threat to our ability to continue to access the local journalism that is essential to our democracy.

“The News Bargaining Incentive is a crucial step forward for Australian media and more importantly for the millions of Australians who want their local broadcast services to provide them with trusted news and shared entertainment experiences.

“We look forward to working with the Albanese Government on the consultation process for the final design of the scheme in coming months,” Fair added.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Brisbane Radio Ratings
GfK Survey 8 2024
Survey Period: Sun Sept 22 to Sat Nov 30.

UP: NOVA 106.9 +0.9
DOWN: KIIS973 -0.9

B105 13.3% (13.1%)
Cume: 636,000 (+44,000)
2023 results Best (Worst)
Best 10+ 12.8% (11.1%)
Best Breakfast 14.3% (11.7%)

B105 has stayed at the top of the market, rising 0.2 points for a share of 13.3%.

The breakfast show of Stav, Abby and Matt has maintained the top spot in the daypart with a 0.2 point rise with a 14.1% share.

In Drive, Carrie Bickmore and Tommy Little have risen 0.7 points for a share of 13.9%.

104.5 Triple M 11.7% (12.2%)
Cume: 498,000 (-38,000)
2023 results Best (Worst)
Best 10+ 13.3% (9.5%)
Best Breakfast 13.2% (9.2%)

Dropping 0.5 points, Triple M has recorded a 11.7% share.

The Big Breakfast with Margaux, Marto, and Dan Anstey dropped 0.4 points and recorded a total share of 11.7%. The drive show, The Rush Hour with Liesel, Liam and Dobbo was up 1.1 points for a 11.3% share.

4BH 11.6% (11.1%)
Cume: 263,000 (+21,000)
2023 results Best (Worst)
Best 10+ 9.8% (7.9%)
Best Breakfast 8.2% (6.6%)

4BH is up 0.5 points for 11.6%. In this survey, breakfast with Bob Gallagher rose to a 11.3% share.

The station has maintained its top spot in the 65+ demo.

Nova 106.9 11.4% (10.5%)
Cume: 629,000 (+34,000)
2023 results Best (Worst)
Best 10+ 12.7% (11.6%)
Best Breakfast 14.1% (12.1%)

A rise of 0.9 points has seen Nova rise to an 11.4% share.

The breakfast team of Ash, Luttsy and Susie O’Neill has also risen 0.6 points, recording a share of 12.2%.

The drive slot has dropped 0.5 points with the national team of Ricki-Lee, Tim and Joel finishing with 13.7%. This puts the show at second in the daypart.

KIIS 97.3FM 9.9% (10.8%)
Cume: 506,000 (+5,000)
2023 results Best (Worst)
Best 10+ 11.8% (9.7%)
Best Breakfast 11.5% (9.5%)

Dropping 0.9 points, KIIS has recorded a share of 9.9%. 

In breakfast, Robin and Kip have dropped 0.3 points to record an 11.8% share. In drive, Will and Woody has dropped 0.1 points for a total of 9.4%.

4BC 4.4% (4.6%)
Cume: 146,000 (-2,000)
2023 results Best (Worst)
Best 10+ 8.4% (6.2%)
Best Breakfast 9.0% (6.4%)

4BC has dropped 0.2 points in this survey for a share of 4.4%. Breakfast with Laurel, Gary and Mark dropped 1.3 points for a share of 3.3%.

In Drive, Peter Gleeson’s show is up 0.4 points for a 4.6% share.

SENQ 0.9% (1.3%)
Cume: 58,000 (-4,000)
2023 results Best (Worst)
Best 10+ 1.1% (0.3%)
Best Breakfast 1.4% (0.2%)

Survey eight has seen SENQ drop 0.4 points for a 0.9% share. Cume has dropped 4,000, up to 58,000. Breakfast with Pat and Heals has dropped 0.6 points for a share of 1.4%.

Brisbane Radio Ratings:

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RUSSH Media has launched a limited-edition book to celebrate the publication’s 20th anniversary.

Try To Catch It is a commemorative work that showcases the voices of Australian creative minds. It features excerpts from interviews conducted over the past two decades and words shared exclusively with the publication, bound together into one volume representing the creative heartbeat of our generation and community.

Writers, poets, actors, musicians, artists, designers, curators and image-makers: many multi-disciplinary, most appearing time after time within our pages and platforms. While some are household names, and others are emerging talents, all are equally revered within our community for the contributions they make to culture and independent thinking. All have been part of the evolution of RUSSH.

“Human creativity is something of a mystery: it cannot always be accessed on demand, and with it often comes a sense that it is fleeting, and possibly even utopian,” said Jess Blanch, editor-in-chief and publisher of RUSSH Media.

“In Try To Catch It this is what we wanted to capture. The sometimes untouchable yet optimistic spirit that comes with creativity.”

The artists in these pages have the courage to take up space: they fight self-doubt, the dilemma of originality and that dream-killer known as fear. It’s an immense undertaking to have the ingenuity to pour your soul into form. But at the core, their art is universal, telling stories of the human condition.

Try To Catch It shares words from musicians like Troye Sivan and Genesis Owusu; visual artists including Otis Hope Carey and Archibald winner Julia Gutman; design minds Christopher Esber and Jordan Dalah; authors Lamisse Hamouda and Winnie Dunn; and icons Phoebe Tonkin, Mary Fowler and Gemma Ward.

“What’s particularly striking – when these artists speak of the creative impulse, they’re all looking for a way to see the world as they’ve never seen it before,” says Blanch. “To create for the eyes of others is more than bravery, it is radical optimism.”

While RUSSH Media has published this book to mark a special chapter and to celebrate the legacy of the arts in Australia, this book came during a time of great opposition, but through it all, the artists stayed true. In such times, it is the artists, poets and writers among us that forge ahead as an act of resistance – creating and expanding existing paradigms through an abstract pursuit of profound-over-practical.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Netflix’s Squid Game has taken over Sydney Harbour before the season two premiere with a convoy of 300 pink Squid Game guards escorting the towering Young-hee – the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.

Young-hee has taken centre stage on a barge, surrounded by a pink guard-filled Sydney ferry and circling vessels at the Sydney theme park as Squid Game: The Experience officially launches on December 14.

This activation follows the global domination of the Squid Game, which takes place all around the world, including London, Edinburgh, Paris, Melbourne, and Seoul, where the World Premiere was held.

The recently released trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

Three years after winning Squid Game, Player 456 gave up going to the States and comes back with a new resolution in his mind. Seong Gi-hun (Lee Jung-jae) once again dives into the mysterious survival game, starting another life-or-death game with new participants gathered to win the prize of 45.6 billion won.

Gi-hun returns, locked in a tense battle with the shadowy Front Man (Lee Byung-hun). As new games unfold, the stakes grow deadlier, and Gi-hun’s mission to end the games once and for all takes centre stage. Will he succeed, or will the system claim even more victims?

The trailer draws viewers back into this gripping universe, along with new cast members Yim Si-wan, Kang Ha-neul, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, and Jo Yu-ri who bring fresh intrigue and complexity to the world of Squid Game.

Squid Game season two debuts globally on December 26, only on Netflix.

See also: Netflix’s Squid Game Season 2 official trailer unveiled

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

WPP and Universal Music Group (UMG) have partnered to provide clients’ brands with cutting-edge audience engagement strategies leveraging the power of music.

The new partnership combines UMG’s unparalleled family of artists and labels and its global data and insights team with the creative transformation company’s creative scale and extensive client network, giving brands new opportunities to connect with audiences through music.

The collaborative partnership offers WPP clients’ new opportunities to connect with some of the world’s most popular artists and their music and unique access to UMG’s iconic music catalogue to unlock additional areas of amplification through data-driven and technological innovation.

WPP and UMG will work together to responsibly explore new ways that AI can better help brands and artists connect and create authentic cultural moments.

The announcement builds upon the history of successful collaboration between WPP and Universal Music Group for Brands (UMGB), as exemplified by their ongoing partnership with The Coca-Cola Company.

WPP and UMG have collaborated on global initiatives such as the award-winning “Coke Studio” and “Sprite Limelight” music platforms. Through these programmes, a diverse array of established and emerging artists have amplified brand messaging, galvanising fan communities worldwide while expanding their audiences.

“Music is becoming an even more powerful cultural force, and technology is rewriting how we experience it,” Stephan Pretorius, chief technology officer, WPP, said.

“This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns for our clients, shaping the future of brand engagement.”

Michael Nash, chief digital officer and EVP, Universal Music Group, said: “This collaboration provides benefits to stakeholders of each company. On one hand, combining innovative new technologies with UMG’s industry-leading data insights, we can create significant new commercial opportunities for our artists and songwriters.

“In addition, working together with WPP, we will harness and amplify the unmatched power and reach of music for WPP’s clients and brands through new strategic initiatives and programmes.”

This initiative is part of WPP’s larger strategy to invest in data and technology-driven solutions and partnerships with the world’s leading companies to drive value for its clients.

Pernod Ricard’s Altos Tequila and Emotive has unveiled The Alto Lazy Xmas Guide, featuring some of the country’s hardest working identities.

Fronting the new campaign are drag icon Courtney Act, rock legends Lime Cordiale and podcasting queen Luisa Dal Din to inspire Australia to make Margs and Xmas a whole lot easier by being a whole lot lazier.

The independent creative agency and tequila champion the kind of lazy attitude that might just help Aussies find the time to actually enjoy Xmas.

“Altos Tequila was voted by bartenders as the worlds #1 Tequila for Margs. But we’re not all trained mixologists. And with the holiday season on our doorstep our job is to make it as easy as possible for people to sip the most tasty Altos Margs without all the hassle,” Kristy Rutherford, marketing director, Pernod Ricard Australia, said.

“Last year, we teamed up with UberEats to deliver ‘emergency’ limes to marg makers in need. We are back this year to remove all the barriers to the Marg – all you need is your Altos Tequila and a LISTO pre-mix serve. Salt and lime optional. So you have more time to enjoy the season.’

The Altos Lazy Xmas Guide, with contributions from Courtney Act, Lime Cordiale and Luisa Dal Din – is full of handy tongue-in-cheek inspo to help everyone get the most out of the festive season with the least possible effort. With everything from tips on Lazy Margs recipes to lazy regifting, chat GPT Xmas messages and side-stepping family portraits. You’ll be all set for maximum Xmas enjoyment with minimum effort.

Act explains: “Let’s face it. Preparing for Margs and Xmas can be a bit of a drag. This year, I’m going to sit back and nail the festive season! Re-gift the socks, skip the tedious card writing and make time for fun things this Christmas – like sitting back with a Lazy Marg with Altos Tequila.”

The campaign will launch with talent led social content coupled with a targeted media strategy that drives people to Dan Murphy’s to purchase Altos Tequila & LISTO Marg Mix.

“For all the Xmas campaigns and content out there, one thing you don’t hear very often is ‘be lazier’,” Ashleigh Bruton, head of fame, Emotive, said.

“But the Lazy Marg with Altos Tequila felt like the tip of an iceberg in terms of lazy hacks that could help people get more enjoyment out of Xmas by putting less effort in. So, we leant into the human truth of social being one of the key drivers for inspiration at this time of year and partnered with a really diverse mix of talent to co-create content that brings this serve and this attitude to life.”

The campaign is running across digital, social and owned channels.

CREDITS
Client: Pernod Ricard
Ella-Louise Brett: Senior Brand Manager
Maddie Jahnke: Head of Marketing
Kristy Rutherford: Marketing Director

Creative, Production & Talent: Emotive
CEO: Simon Joyce
CSO & Managing Partner: Michael Hogg
Group Creative Director: Darren Wright
Head of Fame: Ashleigh Bruton
Strategy Director: Gerard Petherbridge
Social, Talent & Partnerships Director: Daisy Conroy-Botica
Art Director: Lucy Karsai
Copywriter: Alister Hill
Business Director: Liam Walker
Senior Account Manager: Elisa Donato
Head of Production: Hayley Ritz-Pelling
Producers: Gemma Atkinson, Jelena Stancevic, Candice Dobbie
Editor: Sam Gadsden
Post Producer: Rebecca Love-Williams
Head of Design: Daniel Mortensen
Designer: Eunice Nie
Director: Tim Seller
DOP: Jose Alkon
Camera Assist: Isabel Macmaster
Art Department: Jess Jacob
Art Assistant/Runner: Nicola Enrico
Luisa HMU: Jenny Roberts

PR: Emotive
Head of PR: Hannah Devereux

–

Top image: Luisa Dal Din, Lime Cordiale, Courtney Act

The Federal Government has announced a new News Bargaining Incentive aimed at supporting Australian news media through financial agreements with digital platforms.

In a press conference on Thursday, Assistant Treasurer Stephen Jones reaffirmed the Albanese government’s commitment to ensuring a “strong, viable and robust independent news media sector and independent journalism.”

“The initiative that Minister Rowland and I are announcing today is all about achieving that objective,” Jones said.

The News Bargaining Incentive will amend the existing code to encourage agreements between digital platforms and news organisations. This will include a financial charge on platforms with Australian-sourced revenue exceeding $250 million.

Key features of the initiative include:

• A charge on relevant platforms based on their Australian revenue.
• A generous offset for platforms that voluntarily enter into agreements with news organisations.

“The objective is not to raise revenue,” Jones added, “but to incentivise agreement-making between platforms and news media businesses in Australia.”

The policy is set to commence on 1 January 2025, with further consultation to take place over the next two months.

Meta pushes back

Tech giant Meta, one of the platforms likely to be impacted, has expressed concerns about the new initiative.

A Meta spokesperson told Mediaweek: “The proposal fails to account for the realities of how our platforms work, specifically that most people don’t come to our platforms for news content and that news publishers voluntarily choose to post content on our platforms because they receive value from doing so.”

While Meta agrees that “the current law is flawed,” the company remains concerned about “charging one industry to subsidise another.”

Supporting public interest journalism

Minister for communications Michelle Rowland highlighted the broader goal of the initiative: addressing disruptions caused by digital platforms to Australia’s media landscape.

“The growth of digital platforms has threatened the viability of public interest journalism,” Rowland said during the press conference.

Rowland emphasised that Australians rely on search and social media for news and that digital platforms must support access to quality journalism.

“By establishing the news bargaining incentive, the government is ensuring that large digital platforms are incentivised to either renew or enter into commercial deals to remunerate Australian news organisations.”

She added that the incentive is designed to address gaps in the existing code, which “does not provide the right incentives for some platforms to do deals.”

What’s next?

Jones stated that the government anticipates the News Bargaining Incentive will generate revenue levels similar to those achieved through agreements struck since 2021.

He clarified that the offset system is designed to favour platforms that voluntarily negotiate deals with news media businesses, encouraging them to continue or establish new agreements.

“News publishers and digital platforms both have a role to play in serving the needs of citizens and consumers in our democracy. This incentive is another important step towards supporting media diversity and public interest journalism in Australia,” Rowland concluded.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Adelaide Radio Ratings
GfK Survey 8 2024
Survey Period: Sun Sept 22 to Sat Nov 30

5MMM 13.7% (12.6%)
Cume: 288,000 (-4,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

Adelaide’s Triple M station has risen to first place for survey eight, with a 13.7% share.

The breakfast team of Roo, Ditts, and Loz rose by 1.3 points, to a total of 16.1%, keeping first among the commercial networks.

Among the 10-17 demographic, 5MMM rose by 4.5 points for a 11.1% share.

UP: Triple M +1.1
DOWN: MIX 102.3 -1.1

Mix 102.3 12.4% (13.5%)
Cume: 348,000 (-23,000)

Mix 102.3 has dropped to the second slot in Adelaide, now at a 12.4% share.

Max & Ali in the Morning rose by 0.3 points for a 10.7% share. The station’s strongest time slot in this survey is still the Afternoon slot, with a 13.8% share, dropping 1.6 points.

Nova 91.9 11.5% (10.9%)
Cume: 364,000 (-1,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova 91.9 has stayed in third for this survey.

See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

Ricki Lee, Tim & Joel in Adelaide’s drive spot is up 0.9 points with a 13.4% share.

FIVEaa 9.2% (8.7%)
Cume: 140,000 (-4,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has lifted 0.5 points for a 9.2% share.

In the breakfast slot, David and Will rose by 0.9 points for 13.1%. The network’s breakfast program has risen to second place in the Adelaide market. In drive, Rowey and Timmy G have a 0.6 decrease, their total share now being 9.0%.

Cruise 1323 8.8% (8.6%)
Cume: 206,000 (-3,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 rose by 0.2 points for a 8.8% share.

Craig Huggins’ drive has risen 0.8 points for a share of 6.8%.

SAFM 8% (8.6%)
Cume: 283,000 (-3,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has dropped to 8%.

In this survey, the breakfast slot dropped 0.9 points for a 6.9% share.

Carrie Bickmore and Tommy Little’s national drive show rose to 9.7%, staying fourth in the Adelaide market.

Adelaide Radio Ratings:

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Perth Radio Ratings
GfK Survey 8 2024
Survey Period: Sun Sept 22 to Sat Nov 30

UP: NOVA 93.7: +0.8
DOWN: 92.9 Triple M -0.7

Nova 93.7 14.7% (13.9%)
Cume: 692,000 (+22,000)
2023 results Best (Worst)
Best 10+ 18.1% (13.2%)
Best Breakfast 22.5% (15.7%)

Nova’s Perth station has risen to the first position, rising 0.8 points from the last survey. It now holds a 14.7% share.

For another survey, Nova’s Nathan, Nat & Shaun continue to top the Perth breakfast slot with a 16.2% share, dropping 0.1 points. Nova’s national drive program of Ricki-Lee, Tim and Joel came in first with a 15.4% share, dropping 1.3 points.

See also: Dominating Perth Radio: In the studio with Nova’s Nathan, Nat and Shaun

96FM 14.1% (14.6%)
Cume: 502,000 (+14,000)
2023 results Best (Worst)
Best 10+ 15.3% (12.1%)
Best Breakfast 13.4% (9.8%)

96FM has dropped to the second position in Perth, dropping 0.5 points for a 14.1% share.

The station’s breakfast show, Clairsy and Lisa, dropped by 0.3 points for a share of 11.1%. The national drive show of Will and Woody dropped 1 point in Perth for an 11.1% share.

Mix 94.5 12.5% (12.6%)
Cume: 564,000 (-7,000)
2023 results Best (Worst)
Best 10+ 13.4% (11.1%)
Best Breakfast 13.8% (10.4%)

Hit Network’s Mix 94.5 has stayed in third place in Perth, dropping 0.1 points for an 12.5% share.

Mix 94.5’s breakfast lineup of Pete and Kymba has dropped 0.5 points for an 11.9% share, coming in third in the breakfast slot in this survey.

The national drive show of Carrie Bickmore and Tommy Little has dropped to 13.6%.

92.9 Triple M 8.5% (9.2%)
Cume: 407,000 (-12,000)
2023 results Best (Worst)
Best 10+ 9.2% (6.1%)
Best Breakfast 9.1% (6.8%)

92.9 Triple M dropped by 0.7 points, for an 8.5% share.

The breakfast team of Xav and Michelle have dropped by 0.3 points in the breakfast slot, bringing in a share of 9.3%.

Katie Lamb and Andrew ‘Embers’ Embley’s drive show slot dropped by 0.9 point for a 9.2% share.

6PR 8% (7.4%)
Cume: 226,000 (+15,000)
2023 results Best (Worst)
Best 10+ 7.2% (5.8%)
Best Breakfast 11.5% (8.8%)

Nine’s Perth Radio station rose by 0.6 points from the seventh survey of 2024 for a 8% share.

6PR Breakfast with Millsy and Karl increased by 2 points for a 12.8% share.

6iX 4.9% (5.6%)
Cume: 156,000 (+7,000)
2023 results Best (Worst)
Best 10+ 5.3% (3.7%)
Best Breakfast 4.9% (2.7%)

6iX has dropped 0.7 points for a 4.9% share.

The station’s breakfast slot with Westo and Nat dropped by 1 point for a 4.2% share.

Perth Radio Ratings:

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Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

Adam Ireland, the managing director of BRING Agency, Universal Music’s renowned music and culture division, has announced his departure, closing a career-defining chapter. In a heartfelt LinkedIn post, Ireland reflected on his tenure and expressed gratitude to colleagues, partners, and collaborators who contributed to the agency’s remarkable success.

“As I wrap up my time at BRING and look ahead to new opportunities, I feel immense gratitude and pride for all that we achieved,” Ireland wrote.

For Ireland, a seasoned marketer with a portfolio that includes campaigns for global giants like Coca-Cola, American Express, and FIFA, his time at BRING offered a unique challenge. “Was I clever enough, creative enough, collaborative enough to ever reach those heights? This role gave me the opportunity to find out,” he wrote.

Under his leadership, BRING evolved into Australia’s leading music and culture agency, recognised globally as a world-class operation. The agency achieved record-breaking results in 2024, a testament to its ability to connect brands with cultural moments in authentic and impactful ways.

David Woiwod

David Woiwod has been named as the successor of Matt Doran as the co-host of Weekend Sunrise.

The seasoned broadcaster, who returned from the US this week where he has been based for the past five years as 7NEWS US bureau chief. From Saturday, he will sit alongside Monique Wright.

Woiwod was Sunrise’s resident Melbourne reporter for four years before his stint in the 7NEWS Los Angeles bureau. He said: “Five years on the road as a foreign correspondent covering the world’s biggest events has prepared me for the major stories, early hours and bad coffee that 3am starts demand – I’m excited and ready.

“In all seriousness, this is a thrilling full-circle moment for me. I’m beyond excited to return to the Sunrise family and to keep telling the stories that matter most to Australians.

“Mon is the most talented, generous, hilarious and wickedly smart person to work with and I look forward to riding her coattails until the bosses notice. Aussies lead busy lives, so to be invited into their homes on precious weekend mornings is a privilege not lost on me.”

oOh!media’s chief revenue and growth officer, Paul Sigaloff, will depart the company at the end of the year.

Sigaloff joined oOh! two years ago following a successful tenure at Yahoo. He was instrumental in driving the company’s digital-first strategy, significantly advancing oOh!’s programmatic capabilities and strengthening oOh!’s digital network advertising offering.

Cathy O’Connor, CEO, oOh!media, said: “Paul joined us at a pivotal time as we accelerated our digital-first transformation. Under his leadership, oOh! has grown its programmatic revenue from a 5% market share to 26%. His contributions have driven remarkable success across our new Premium Sydney network, with sell-out months and high demand for assets like Sydney Metro and Martin Place.”

During this time oOh!’s national sales team has also been recognised heavily across industry awards programs including winning the Media i Sales Excellence Awards, 2023 National Sales Team of the Year and being named the IMAA Out of Home Partner of the Year for both 2023 and 2024.

James Glenday (left) will replace Michael Rowland as co-host of News Breakfast, with Bridget Brennan. (right)

The ABC’s flagship morning program, News Breakfast, is set to debut a refreshed line-up in 2025, with James Glenday stepping into the co-hosting role alongside Bridget Brennan. The announcement was made live on Monday’s show by outgoing host Michael Rowland, who declared Glenday “the best person for the job.”

Rowland, who has been part of the program since 2010, is the latest in a series of high-profile departures from News Breakfast, following Lisa Millar in August and Tony Armstrong in October.

Justin Stevens, ABC Director, News, said: “We’re delighted to welcome James to the News Breakfast couch. As well as being an experienced journalist James is a terrific and natural presenter who has already developed a warm connection with News Breakfast viewers.”

Glenday, a seasoned journalist and former host of the ABC’s 7pm News bulletin in Canberra, acknowledged the weight of the role during Monday’s broadcast. “Big shoes to fill,” he said. “Bit nervous, I must admit, coming on the couch like this next to greatness.”

“It will be a beautiful thing to present the show with Bridget, a longtime friend and fellow millennial. We’re quite different people, but for some inexplicable reason she tolerates my terrible jokes, so we get along well.”

2GB has revealed that broadcaster Mark Levy will take over as host of 2GB Mornings in 2025, stepping into the shoes of the legendary Ray Hadley, who recently announced his retirement after an illustrious 43-year career.

Levy, a seasoned broadcaster with an 18-year tenure at 2GB, has been a trusted voice for Sydneysiders, regularly filling in for Hadley and Ben Fordham. His deep connection with the audience and sharp understanding of the issues that resonate with the community make him a natural successor.

Starting on 16th December, exactly 18 years since he first joined the station, Levy will bring his distinctive voice to the 9:00am–12:00pm timeslot, ensuring the legacy of 2GB Mornings remains strong. His appointment also signals a fresh perspective for the program, which will continue to focus on live and local content tailored to Sydney’s diverse audience.

Levy’s broadcasting roots lie in sports, having covered major events such as the NRL finals, State of Origin, and the Olympic Games as a key figure in Wide World of Sports and The Continuous Call Team. He will continue his sports broadcasting duties on Friday nights and Saturdays during the NRL season.

Alessandra Alessio

StackAdapt has appointed Alessandra Alessio as director of marketing for the APAC region.

Alessio will focus on elevating the multi-channel advertising platform‘s brand presence across the region and will lead marketing strategies to showcase the company’s full suite of capabilities and support brands navigating an increasingly complex digital landscape.

She brings just under two decades of experience in the digital advertising industry to StackAdapt and will spearhead growth initiatives across Asia-Pacific.

Alessio, who will be based in Singapore for the role, joins StackAdapt after 16 years at Google, covering B2B marketing and sales roles, focusing on adtech, measurement, and data privacy solutions.

Fenton Stephens has appointed Chris Ellis as executive creative director.

Ellis joins the Melbourne-based independent agency from Special, where he was creative director.

He has created original, memorable and influential work for brands including Jeep, Specsavers, Virgin, Bonds, Mountain Goat, Woodstock and Movember, has been featured across trade media and recognised by D&AD, Cannes, One Show, Clios and Spikes.

Ellis was also state head of AWARD School for two years and has served on international award juries, including NewYorkFestivals and ADSTARS.

“It was clear to me and the partners from the outset that Chris would be a great fit, and we have already gained traction with several significant projects,” founding creative partner Alex Fenton said. “Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new chapter for Fenton Stephens.”

David Neal

DEPT has appointed David Neal as its new global chief financial officer (CFO).

Neal will bring together the global finance and operations team, driving innovation and streamlining processes by positioning finance as a strategic partner to the business.

“During my conversations with the leadership team and colleagues, I was invigorated by the energy and ambition within DEPT,” said he. “I realised this is a place where we can do things differently. I hope to transform finance into a true strategic partner, providing insights, analysis, and driving commercial growth.”

Neal brings substantial experience as a chief financial officer, with a proven track record in the marketing and advertising sectors across South and Southeast Asia and global leadership positions. Most recently, he served as the global CFO for Dentsu Creative and Dentsu’s production unit, Tag.

In his new role at the global digital agency, David will be based in London. He will leverage his extensive background to redefine the finance department as a strategic ally within DEPT, enhancing collaboration with other business units—especially Operations, and People & Culture. Neal will harness the potential of AI to transform financial processes, fostering a culture of relentless curiosity and innovation.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

On the eve of its 14th season, the Seven Network’s Big Bash League (BBL) commentary team is primed to bring fans a six-week long tournament of the exciting cricket competition.

BBL 14 will start with a bang on Sunday, 15 December, straight after Day Two of the Brisbane Test, with a blockbuster week of cricket featuring four nights of prime-time BBL action immediately after stumps at the Gabba, led by, Ricky Ponting, live and free on Seven and 7plus Sport.

On 12 days of the season, live and free BBL matches will follow stumps in Australia’s Test series, including two days featuring back-to-back BBL clashes on top of a full day’s play on Day One of the Boxing Day and Sydney Tests.

The home and away fixture concludes on Sunday, 19 January with a huge match at the MCG between the Melbourne Stars and Hobart Hurricanes.

The four-match finals series begins on Tuesday, 21 January, all in prime time, with the all-important Final scheduled for Monday, 27 January.

A procession of former on-field stars will also return to Seven’s BBL coverage as expert commentators (alongside Ponting, Langer and Finch) including Sunil Gavaskar, Greg Blewett, Matthew Hayden, Trent Copeland, Callum Ferguson, Damien Fleming, Brad Hodge and Simon Katich.

Seven sport presenters James Brayshaw, Emma Freedman, Jason Richardson, Erin Holland, Andy Maher and Alister Nicholson will also return to Seven’s coverage.

Current stars Chris Green, Glenn Maxwell and Sam Billings will be regulars on Seven’s live and free BBL coverage, while 7NEWS sport reporters Theo Doropoulos and Anna Hay will feature in their local states.

Seven cricket commentator Aaron Finch said: “Summer isn’t summer without the Big Bash, and this year’s competition will be huge.

“The BBL is in a league of its own. Nowhere else do you see such high energy from the players and fans alike, paired with world-class talent from all over the globe. It’s a unique spectacle and we absolutely love it.

“The best thing about BBL is the unpredictability of the season. Will the Heat go again and claim the victory two years in a row, or will we see the Sixers fight back after their disappointing loss in last year’s Final?” he said.

BBL 14
Starts Sunday, 15 December

Opening Match: Sunday, 15 December
Perth Scorchers v Melbourne Stars at Perth Stadium, 7.00pm AEDT live and free Channel 7, 7mate and 7plus Sport

Super Mega Day: Boxing Day, Thursday, 26 December
Sydney Sixers v Melbourne Stars at SCG, 6.00pm AEDT live and free on Channel 7, 7mate and 7plus Sport

Perth Scorchers v Brisbane Heat at Perth Stadium, 9.10pm AEDT live and free on Channel 7, 7mate and 7plus Sport

Super Mega Day: Friday, 3 January
Sydney Sixers v Brisbane Heat at Coffs Harbour, 6.00pm AEDT live and free on Channel 7, 7mate and 7plus Sport

Perth Scorchers v Sydney Thunder at Perth Stadium, 9.10pm AEDT live and free on
Channel 7, 7mate and 7plus Sport

The Qualifier: Tuesday, 21 January, 7.00pm AEDT live and free on Channel 7, 7mate and 7plus Sport

The Knockout: Wednesday, 22 January, 7.00pm AEDT live and free on Channel 7, 7mate and 7plus Sport

The Challenger: Friday, 24 January, 7.00pm AEDT live and free on Channel 7, 7mate and 7plus Sport

The Final: Monday, 27 January 7.00pm AEDT, live and free on Channel 7, 7mate and 7plus Sport

Border-Gavaskar Trophy
Australia v India Test Series

Third Test: The Gabba, 14 – 18 December
Coverage starts at 10.30am AEDT on Channel 7, 7mate and 7plus Sport on all five days

Fourth Test: MCG, 26 – 30 December
Coverage starts at 9.30am AEDT on Channel 7, 7mate and 7plus Sport on all five days

Fifth Test: SCG, 3 – 7 January
Coverage starts at 9.30am AEDT on Channel 7, 7mate and 7plus Sport on all five days

Flybuys has launched its new redemption campaign with Thinkerbell,  ‘Don’t Buy It, Flybuy it’, asking members to think twice before spending their cash and ‘pay with points’ instead during Australia’s busiest shopping period.

As more and more Aussies look for ways to tighten their belts in the lead-up to Christmas, the customer loyalty program has demonstrated the value Flybuys points can support members, with a fully integrated campaign that offers members an alternative to spending through using points at the Flybuys Rewards Store and participating retailers.

Tom Wenborn, Thinkerbell’s Chief Tinker, said: “We’ve found a fun, fruitful and enduring campaign that Flybuys can use moving forward, and that reflects people’s wants, needs and trends.

“The campaign serves as an opportunity to showcase the best bit of Flybuys, redeeming stuff, while helping savvy members with their spending, especially during the festive season.”

The hero film, directed by The Sweetshop’s Phebe Schmidt, gives life to the Flybuys Rewards Store by personifying it through a shopping cart-inspired robot, proving how easy it is to unlock more value from everyday shopping using points.

As Flybuys’ integrated agency, Thinkerbell also helped create the first ‘Flybuy It’ Rewards Store on Oxford Street in Sydney, to launch the campaign. A corner store that created an experience beyond advertising and turned everyday items into must-have free rewards.

The store gave members direct access to over  500 real rewards, allowing Flybuys to engage with its members in a unique and tangible way. There was plenty to shop – from essentials and gift cards to travel, luxury items and cute, trendy appliances. Within the same day of going live, the store made headlines like ‘Completely free’: Insane reason for massive queue in Sydney from news.com.au.

Jarrod Flood, Flybuys’ head of marketing, said their integrated campaign comes at a time when consumers are feeling a pinch on their hip pocket. “This festive period, we know more consumers are tapping into loyalty programs such as Flybuys. This demonstrates the valuable role redeeming loyalty points plays in helping Australians make the most of their festive shopping.”

As part of the campaign launch, Flybuys also encouraged members to redeem their Flybuys points rather than shopping  at other retailers with a series of cheeky and subversive companion-boards to promote its ‘Don’t Buy It, Flybuy It’ campaign.

These boards directly responded to other ads’ messaging and reshaped them to become a message for Flybuys – standing between people and their wallets in real-time.

Hannah Nickels, Thinkerbell’s National Head Media Thinker, said: “Having an integrated media offering means we can better stretch an idea across every touchpoint, subverting media norms to get Australians talking about Flybuys and more importantly be rewarded!”

Credits

Creative, Media and Earned Agency: Thinkerbell
Client: Flybuys
Production: The Sweetshop

Director: Phebe Schmidt

Social & Content: Medium Rare Content Agency

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

From chic holiday styling and sustainable home projects to Lenny Pearce’s techno remix of Rockin’ Around the Christmas Tree, TikTok has cemented itself as the trendsetter of the festive season.

Content creators on the platform are delighting audiences with everything from gift-wrapping hacks and home decor tips to behind-the-scenes looks at holiday businesses. Fresh takes on carolling classics by stars like Sabrina Carpenter and producer duo Max and Johann have added a modern twist to holiday tunes, while Mariah Carey’s signature Christmas rallying cry, “It’s Time,” has dominated the soundscape.

Chantel Mila

Creators leading the festive charge

One standout is Chantel Mila (@mama_mila_), with 1.5 million followers. Known for her glamorous styling and home organisation hacks, Mila has wowed her audience with innovative gift-wrapping tutorials. From plush toys and tennis rackets to candy cane bows and oversized front-door decorations, her creative flair shines this season.

Geneva Vanderzeil (@genevavanderzeil), followed by 721,000 fans, gained viral acclaim for her creative upcycling projects, including a discarded dollhouse transformed into a sustainable showpiece. This Christmas, Vanderzeil has charmed TikTok with dreamy embroidered ornaments, miniature gingerbread houses, and a holiday-themed makeover of her iconic dollhouse.

Loui Burke (@louiburke), with 278,000 followers, has brought humour and sophistication to the platform. His witty Christmas tree reviews and luxe decorating tips—like mantel styling and premium tablescape ideas—are a hit with viewers seeking inspiration for their holiday homes.

For small Australian business Dancer & Dasher (@danceranddasher_), the festive season is about redefining tree styling. Founder Alana Arena shares enchanting tree-decorating time-lapses and expert tips, turning her passion for magical holiday moments into a thriving venture. With 52,600 followers, her content captures the wonder of Christmas.

Mariah Carey

Hashtags and sounds driving the holiday spirit

Mariah Carey’s iconic hashtag #ItsTime leads the way in Australia, accompanying tree-decorating videos and festive outfit reveals. Meanwhile, #ChristmasParty showcases everything from office party antics to behind-the-scenes hilarity. Another trending hashtag, #Friendmas, has inspired TikTokers to share delicious recipes and stunning tablescape designs.

Among this year’s breakout sounds is Lenny Pearce’s techno remix of Rockin’ Around the Christmas Tree, offering a fresh twist on the classic. Pearce, named one of TikTok’s top artists of 2024, has brought vibrant energy to festive playlists. Jingle Bell Rock also lit up For You feeds nationwide, with viral renditions including Tate McRae’s Jingle Ball opener and a remix by Max and Johann.

Sabrina Carpenter’s A Nonsense Christmas, tied to her Netflix special, has climbed TikTok’s trending list with over 48,800 streams since its premiere last weekend, further solidifying her place in the holiday zeitgeist.

Lenny Pearce

Lifeline has teamed up with Thinkerbell to unveil ‘Lonely Christmas Cards’ campaign, aimed at raising awareness and funds to tackle the growing challenge of loneliness as 1 in 3 Australians set to experience it this holiday season.

The ‘Lonely Christmas Cards’ feature designs from a team of illustrators who reimagine traditional holiday greetings, transforming festive messages into poignant reminders of the emotional struggles many face at Christmas. By pairing heartfelt imagery with unexpected phrases, the cards encourage Australians to reach out to loved ones and support Lifeline’s mission through donations.

The cards come in packs of three, two of which feature traditional messages, while the third card is identical except for the message, which references how many are experiencing loneliness over the holiday period. The agency’s campaign extends online to digital and social channels.

“We believe creativity has the power to spark meaningful change,” Paul Swann, executive creative tinker at Thinkerbell, said.

“‘Lonely Christmas Cards’ is a poignant reminder that Christmas isn’t joyful for everyone, and through this collaboration with Lifeline, we hope to inspire Australians to connect, support, and shine a light on the loneliness that is affecting so many,” he added.

Lisa Cheng, Lifeline’s executive director, marketing and fundraising, said: “We wanted to create a project that not only highlights the stark reality of loneliness but also inspires action. The ‘Lonely Christmas Cards’ remind us all of the power of connection and the importance of supporting those who might be struggling.

“By transforming a familiar tradition into a meaningful message, we hope to spark conversations and drive support for the vital work that Lifeline does,” she added.

Credits

Agency: Thinkerbell
Client: Lifeline
Production: Thinkerbell

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GumGum has achieved SOC 2 compliance for its GumGum Platform and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative.

SOC 2 is a voluntary and international compliance standard for service organisations developed by the American Institute of CPAs (AICPA), which specifies how organisations should manage customer data. The standard is based on the following Trust Services Criteria: Security, Availability, Confidentiality, Processing integrity and Privacy.

This achievement follows SOC 2 compliance achieved for its Contextual platform in 2023. It underscores the company’s commitment to maintaining the highest levels of data security and system reliability for its partners and customers around the globe.

The SOC 2 certification, granted following an independent examination by a leading audit firm, rigorously evaluated GumGum’s internal controls, processes, and protocols to ensure compliance with the security and availability standards critical in today’s digital landscape.

The certification will give GumGum partners assurance that its processes meet the most stringent industry standards for protecting data and ensuring system availability, as well as increased market confidence that demonstrates dedication to providing trusted, secure solutions, giving it a competitive edge in the market.

SOC 2 certification will streamline GumGum’s security reviews, reducing the need for lengthy audits and speeding up the onboarding process for new clients and collaborators. It will also strengthen long-term relationships by maintaining compliance with leading security standards.

“Achieving SOC 2 compliance is more than a milestone; it’s a crucial step in reinforcing our commitment to the integrity and transparency that our clients and partners expect,” said T’Juana Albert, VP of business integration and assurance at GumGum.

“In today’s landscape, data protection is foundational to consumer trust and brand reputation. Our SOC 2 certification is a testament to our dedication to upholding rigorous standards in security, data protection, and operational excellence. It reflects our promise to deliver innovative, reliable solutions that our clients can depend on as we grow together.”

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