SCA’s national Triple M network across 30+ stations and digital channels has gone to market early in 2018 using its new Kennedy Molloy national drive brand to speak to advertisers about what chief sales officer Brian Gallagher calls “a very complete package”.
Triple M has long been a solid performer for advertisers seeking men of a certain age. For some years it had lived under the shadow on Southern Cross Austereo’s Today/Hit Network. The revival of the current-day Triple M arguably started when Eddie McGuire arrived at the Melbourne station and built his Hot Breakfast show.
The Grill Team in Sydney has been a consistent performer through this period too, with the more recent arrival of Roo and Ditts at Adelaide breakfast. Triple M breakfast in Brisbane remains a work in progress, although Robin Bailey and Marto seem a good combination now into their second year, and now with a new third team member.
When Mediaweek spoke with SCA chief sales officer Brian Gallagher on the Sydney stop of the Kennedy Molloy Long Lunch tour, he scoffed at any suggestion the station might have a narrow focus. “Males aren’t narrow. They are half the audience.”
Gallagher said: “The thing about Triple M that is absolutely unique, and something that appealed to me when I arrived in this role, is that the brand does what it says on the tin, unlike any other media product out there.
“The journey that Triple M is on now sees it moving from blokes to men. The team has done a lot of research around the psyche of the modern male and how the modern male expects to have to behave, how they perceive themselves.
“The brand is evolving its content. The music mix and how we are scheduling the new content are constantly under review and Fitzy [Triple M content director Mike Fitzpatrick] has a real handle on the nuance of Triple M from regional Triple M right through all the different styles of the metro Triple Ms.
oOh!media is now providing advertisers with independent reporting of classic and dynamic campaigns on its Road, Retail and Fly inventory following the integration of the Seedooh cloud-based platform.
Chief executive officer Brendon Cook said after significant resource support by oOh! to assist Seedooh’s product development, it was now giving clients free access to the independent and transparent tool to supplement existing reporting.
“With the revelations around serious mis-reporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked,” Cook said. “Clients rightfully deserve peace of mind that they are getting what they pay for.
“Instead of using our highly experienced in-house technology team to build our own solution, we decided to add support to an independent business with global aspirations to deliver an unencumbered and transparent reporting methodology for our clients.”
The Seedooh cloud-based platform provides secure campaign delivery reporting for both dynamic and classic out-of-home formats and is a worldwide first of its kind.
The design and development of Seedooh included an initial phase in consultation with leading global out-of-home agencies and media owners, followed by a deep technical integration and rigorous testing with Australian market leader, oOh!media.
Cook said the company was now working towards integrating Seedooh across the Locate by oOh! portfolio including to offer reporting on its office, university, cafe, gym and venue products from June this year.
“Clients will have complete transparency over all their campaigns backed by the reassurance that the system is independently assured, following the recent announcement that PwC has aligned with Seedooh to verify the reporting tool.”
Head of partnerships, outdoor and audio at Omnicom Jo Dick has welcomed oOh! using Seedooh to bring independent verification of audience delivery.
“Anything that drives greater transparency and rigour for our clients’ investment will only help fuel further growth for the outdoor sector.
“Seedooh gives us access to accurate, automated, transparent and data-driven reporting that shows when a campaign ran, what time of day it ran and for how long.
“This not only enables us to better measure effectiveness but also helps us determine how we can further optimise our clients’ campaigns.”
• People who catch the train are affluent, well educated and big spenders
People who catch the train in Sydney and Melbourne are more alike than they are different, according to recent research into Sydney and Melbourne rail commuters released by Adshel.
There are many similarities between commuters in Sydney and Melbourne and the key takeaway is that both are affluent audiences, highly educated and big spenders.
With the rollout of Adshel’s metro train Melbourne network this month, plus its existing Sydney Trains portfolio, Adshel now covers Australia’s two biggest markets with the Adshel Rail network and, along the way, it has become rail audience experts.
Although Melbourne is considered a tram city, Adshel said it was surprised to find that when it comes to commuting to work in the CBD, more Melburnians catch the train than the tram. Sydney and Melbourne train commuters are high-frequency users: Melburnians catch the train six times a week, Sydneysiders 6.6 times a week.
Rail commuters 18- to 34-year-olds make up 37% of train commuters in both Sydney and Melbourne. Both are more likely than the average population to be in the valuable AB quintile, have earned a degree or diploma, and to be a manager or a professional.
[See infographic below for exact values.]
Even more relevant for brands wanting to connect with their target market is the finding that Melbourne and Sydney train commuters are more likely to be big spenders, who are in the top third of Australians when grouped by discretionary spending. They spend more on credit cards, entertainment, shopping, mobile phones and cars.
Adshel noted the alignment between Sydney and Melbourne train commuters presents a huge opportunity for advertisers who want to connect with 14 million commuter journeys each week.
Adshel is rolling out 150 new digital screens across the Metro Trains Melbourne (MTM) network, including key locations Flinders Street, Melbourne Central, Richmond, Parliament, South Yarra and Flagstaff.
Australia’s fastest-growing digital out-of-home provider, VMO (Val Morgan Outdoor), has secured exclusive rights to Chatswood interchange expanding its network into one of the busiest retail and commuter hubs in Australia.
Integrated with Chatswood railway station, the interchange is a major gateway into and out of Sydney’s North Shore.
In the first phase of this development, 11 high-impact, full-motion, digital screens have been strategically placed to capture the attention of the audience throughout the concourse in the high-traffic environment.
Expanding the VMO footprint, this addition has come just months after the launch of VMO’s permanent smart large-format digital billboard on the Gold Coast – a first in Australia. Securing Chatswood interchange builds on VMO’s offer in the competitive out-of-home market. Throughout 2018, a further 500 locations will be added to the growing network across the VMO Shop, VMO On-the-go and VMO Active portfolios.
Chief commercial officer of The Hoyts group Anthony Deeble said: “This is a great win for VMO. Chatswood interchange is a world-class shopping district and commuter hub. The foot traffic this location attracts is exceptional and has added an impressive 16,500,000 to VMO’s annual audience reach.”
VMO’s GM sales and marketing Paul Butler added: “VMO’s presence at Chatswood interchange truly showcases the unique capability of our network. Using DART insights overlaid with third party data, we have strategically placed screens in prime locations to engage the audience at key moments throughout their commute. We are providing advertisers with what we believe is the most impactful, efficient and effective out-of-home solution in market.”
Stage two of the Chatswood transformation will commence shortly and will see the unveiling of premium, large-format screens throughout the precinct.
• Singles: Drake enjoys week 6 at #1, XXXTentacion only top 50 newbie
• Albums: Ed Sheeran world – three albums top 10 for total of 548 weeks
By James Manning
Not a lot of chart movement this week would be an understatement.
Drake makes it six weeks at #1 with “God’s Plan”.
Two new arrivals in the top 10 with each posting a new chart peak:
#12 to #8: Zedd & Grey with “The Middle” featuring Maren Morris (6 weeks on charts)
#13 to #9: Marshmello & Anne Marie with “Friends” (4 weeks on the chart)
The only new release to make it into the top 50 on debut:
#33: XXXTentacion with “Sad!” First time in top 50, single from forthcoming second album.
We need to note Ed Sheeran’s presence on the singles chart this week as over 1m people pass through the concert turnstiles in Australia and New Zealand:
#6: “Perfect” starts its second year in the chart (7 times Platinum)
#11: Eminem’s “River” featuring Ed Sheeran at #11 after 12 weeks (Platinum)
#25 from #34: “Shape Of You” 61 weeks on chart for former #1 single (9 times Platinum)
#54 from #75: “Castle On The Hill” (5 times Platinum)
We dedicate this week’s coverage to Ed Sheeran with yet another staggering record chart achievement.
Sheeran has all three albums sitting in the top 10 with a combined 548 weeks on the chart:
#1: “Divide” 53 weeks, 23 weeks at #1 (Diamond)
#5: “Multiply” 194 weeks on the chart (Diamond)
#8: “Plus” 301 weeks on the chart (6 times Platinum)
There wasn’t much else to get excited about this week. But for the record, the top 50 new arrivals were:
#6: Camp Cope with “How To Socialise & Make Friends” First top 10 appearance for Melbourne trio with second album.
#13: j-hope with “Hope World”: Korean rapper who is a member of BTS with first solo release.
#44: The Breeders with “All Nerve”: Band’s fifth album and the first since 2008.
Sales figures: Platinum equals 70,000 sales. Diamond is 500,000 sales.
Nine won its second successive week all people in the fourth week of TV survey.
By James Manning
Of more concern to Nine is its performance in the key demos and the network has recorded winning shares of 40%+ 25-54 and 16-39. Nine was #1 in primary and combined channel shares.
Seven’s 20.6% primary and 29.7% combined channel shares were its lowest in the four weeks of survey so far.
TEN was some way behind the two FTA leaders on 11.1% primary and 15.8% combined.
• Nine’s third successive Sunday win: Seven recovers from Spartan obstacle course
• Nine’s Married At First Sight posts fourth successive 1.3m+ Sunday crowd
• Fiona, Shannon and Danny to battle it out on TEN’s I’m A Celebrity final tonight
By James Manning
After Seven started the year like an unstoppable steam train, Nine has steadily recovered, winning the past two weeks and last night claiming its third successive Sunday victory.
Nine was well ahead along the east coast capitals while Seven was more competitive in Adelaide and managed to post a win in Perth.
Seven’s share was up 4.0 thanks to My Kitchen Rules returning to the Sunday 7pm timeslot.
TEN had its second-best Sunday share in four weeks. However, despite offering part one of the I’m A Celebrity… final, the share was down week-on-week.
My Kitchen Rules returned to the Sunday night schedule, replacing Australian Spartan, with Curtis Stone joining the show as group one cooked at a Kids Day Sports Challenge. Teams had one hour to prep and cook, and an additional 45 minutes to cook and serve. The kids and group two were asked to vote for their favourite. The weakest team was Stella and Jazzey, who are headed to the Elimination House. MKR lifted the Seven 7pm Sunday audience week-on-week from 524,000 to 858,000.
Denham Hitchcock was reporting the Sunday Night story about the Gold Coast cheerleader Bree Robinson who plunged to her death from a high-rise balcony. Hitchcock interviewed the boyfriend, whom some people suspect of being involved. The episode did 558,000 – up from 488,000 a week ago when the lead-in was Australian Spartan.
Crimes The Shook The World then did 315,000 followed by Blindspot on 92,000.
The seven remaining couples attended the final commitment ceremony on Married At First Sight before heading home to decide their futures. It was also the contestants’ last opportunity to speak with the relationship experts. Dean and Tracey continued to deliver for the network. Dean started the episode explaining his way around comments made on last week’s boys night out. “I didn’t mean any disrespect,” he told Tracey. The episode was short of the 1.5m on the previous two Sundays thanks to Australian Spartan, but it still delivered over 1.3m.
60 Minutes had an update on the notorious Daruk Boys Home and the program spoke with the only survivor of the Waco cult. The audience of 653,000 was down on 800,000 last week, yet still ahead of Sunday Night.
Born To Kill? Class Of Evil then did 241,000 followed by Killer On The Line on 170,000.
The Project supercharged its panel last night with Henry Rollins joining Lisa Wilkinson, Hamish Macdonald and Tommy Little. The episode started on 227,000 and then lifted to 347,000 at 7pm.
Episode 30 was the penultimate episode of season four of I’m A Celebrity…Get Me Out Of Here! The audience last night of 549,000 and then 658,000 compares to the penultimate episode on this Sunday last year with 706,000 and lifted to 850,000. The three remaining celebrities ahead of the final episode tonight are Shannon Noll, Fiona O’Loughlin and Danny Green.
NCIS then did 397,000 followed by SEAL Team on 208,000.
Kevin McCloud was in County Down in Northern Ireland where he watched the construction of a wonderful home on the site of an old barn. The show did 558,000 after 620,000 last week.
The second episode of Howards End drew 471,000 following its launch a week ago on 572,000.
Episode six of Eight Days That Made Rome looked at the death of Emperor Nero, who took his own life. The audience of 157,000 was the channel’s biggest last night.
Documentary filmmaker Michael Moore had his Bowling For Columbine, which looked at the US gun culture, screened at 8.30pm with 146,000.
Earlier in the night SBS World News did 155,000.
|ABC ME||0.7%||7mate||3.4%||GEM||2.7%||ELEVEN||1.8%||Food Net||0.6%|
|ABC||Seven Affiliates||Nine Affiliates||Ten Affiliates||SBS|
|ABC ME||0.8%||7mate||4.3%||GEM||4.0%||ELEVEN||1.6%||Food Net||1.0%|
|SUNDAY METRO ALL TV|
Friday Top 10
Saturday Top 10
Free TV has announced that the WIN Network would be rejoining Free TV Australia as a member, effective from March 9 2018. The regional broadcaster quit the TV lobby group back in September 2015 after members disagreed about the impending media law reform proposals.
WIN Network Andrew Lancaster said: “We are very pleased to be back as a member of Free TV. Commercial free-to-air television broadcasters are facing more challenges than ever before and it is important that we work together to ensure that all Australians continue to enjoy the free television services they rely on and value.”
Free TV chairman Harold Mitchell commented: “I am delighted that WIN has decided to rejoin Free TV. This means Free TV once again represents 100% of commercial television broadcasters. We know we are much stronger together and with WIN back in the fold, Free TV will continue to drive the important outcomes to ensure a strong future for us all.”
Free TV CEO Bridget Fair said: “I am looking forward to working with Andrew Lancaster and his team as we continue to represent Australian commercial television, which has a unique and important place in both regional and metropolitan communities.”
An Australian pay-TV operator is eyeing a move into New Zealand, offering the possibility of cheaper viewing, reports The New Zealand Herald’s Holly Ryan.
Consumers could be the winners, and Sky TV the loser, as Australian pay-TV company Fetch eyes a move into New Zealand.
Fetch chief executive Scott Lorson says the timing is right. “We have been monitoring the New Zealand market for some time, but we were keen to build out our product suite and achieve scale and profitability in Australia before considering overseas expansion opportunities,” he says.
“With those boxes now ticked, we will be aggressively looking at new market opportunities in 2018.”
Sunita Gloster, a director at CMO Advisory, PricewaterhouseCoopers Australia, and a former CEO of the AANA, writes for The AFR about consumer goods giant Proctor & Gamble.
The company’s chief brand officer, Marc Pritchard, this time last year rocked the media and tech world with his missive that the $US200 billion ($255 billion) digital media supply chain was “murky at best, fraudulent at worst”, beseeching marketers the world over to deliver a business growth agenda with just three little words: “take back control”. It was a shot across the bow for tech and media companies, and international advertising agency networks.
Social media has sparked a sharp rise in digital defamation cases as private citizens wage costly legal attacks against each other, prompting calls for new laws in response to a publishing world dominated by the internet, reports The Australian’s Dana McCauley.
The proportion of defamation cases based on digital publication – whether it be on a blog, social media page or news site – increased from 17% to 53% in the 10 years to 2017, the study by the Centre for Media Transition at UTS found.
The results of the study – which was partially funded by New Corp, publisher of The Australian – will be seized upon by a coalition of Australia’s largest media companies lobbying for defamation law reform.
Brisbane breakfast radio presenter Bianca Dye has spoken out about the sleazy, sexist culture rife in the Aussie broadcast industry, reports News Corp’s Kristy Symonds.
The 97.3FM presenter, who has worked in radio for the past 23 years, told The Courier-Mail she had been put in uncomfortable and unfair positions many times throughout her career, particularly during her early years when she was “scared and naive”.
The 44-year-old, who stressed she had no issues in her current workplace, said it was common for men in “positions of power” to make inappropriate, unwanted advances at women colleagues.
After speaking to Confidential on Saturday about situations she had endured during 23 years on radio, Dye said many women in radio had contacted her with similar stories of “being bullied by the boys’ club”, reports News Corp’s Amy Price.
Ever since Lisa Wilkinson joined The Project, rumours have been circulating about a bitter rivalry with co-host Carrie Bickmore, writes News Corp’s Siobhan Duck.
However, I am yet to see a single word written about any animosity between the blokes on the panel. Why is that?
Because in the world of women’s magazines it’s apparently not possible for two strong, attractive women to work together without wanting to claw each other’s eyes out.
I have interviewed both women several times and always been struck by how down-to-earth, confident and generous they are.
The picture being painted of two insecure rivals battling for centre stage simply doesn’t gel with the women I have seen on screen and off.
Australia’s most loveable rugby larrikin, Nick “The Honey Badger” Cummins, looks set to rebadge himself as the country’s most eligible bloke by becoming Channel 10’s next Bachelor, reports News Corp’s Alison Stephenson.
The rugby union star, who is taking a break from the game after notching up 15 Test matches with the Wallabies, is tipped to be the shock new choice to front the popular dating show, which begins filming next week.
Following the casting of bulked-up hunks Tim Robards and Matthew “Matty J” Johnson, Ten was keen to choose a well-known personality who could emulate the success of Sophie Monk’s turn as The Bachelorette – the Australian franchise’s first “celebrity” single.
Channel Ten declined to comment on the speculation about the identity of the Bachelor but an announcement is expected to be made next week.
Max Futcher will replace Bill McDonald as a Seven Brisbane newsreader, reports News Corp’s Kristy Symonds.
The Sunday Mail reports the network’s senior journalist will present the 6pm bulletin Monday-Friday alongside Sharyn Ghidella, from today.
McDonald read the news for the last time on Friday night, after six months of contract negotiations, with the network confirming he would no longer be part of the team after working during the Commonwealth Games in April.
Jessica Rowe announced on Friday morning that she has decided to leave Network Ten’s morning program Studio 10. She told the stunned live audience it had been a very hard thing to do.
“I have done this because my family needs me,” explained Rowe as her co-hosts looked on. “It has been difficult and I want to be a more present mum for my girls. Allegra and Giselle need their mum. I want to be there in the morning for them and take them to school.”
Rowe said she had spoken with her husband – Nine’s Peter Overton – often about this over the past six months.
“It has weighed on me because this is a job I love and this is the best job on television. It has been a job that has allowed me to find my voice and my courage again.”
Rowe told Network Ten CEO Paul Anderson of her decision earlier this week. “The network said they would welcome me back any time.”
After the first NRL match of 2018 last week, MCN reported that Fox League had its highest-ever overnight share. The average national audience of 263,000 was up 13% on the 2017 opening game.
Also reporting a bigger audience was The Late Show with Matty Johns with 113,000 watching, up 22% on the launch episode in 2017.
The dedicated rugby league channel operated by Fox Sports launched at the start of the 2017 season.
The season-opening Quiksilver Pro & Roxy Pro began on Sunday March 11 on Fox Sports as part of a new two-year agreement with World Surf League.
The first broadcaster in the world to televise entire surfing events live, Fox Sports will continue to show start-to-finish coverage of every Men’s and Women’s Championship Tour event, along with the Big Wave Tour live and in HD.
In 2018, Fox Sports will feature more surfing with live coverage of the inaugural Founders Cup beginning May 5.
The historic event will feature the world’s best surfers from five regions – USA, Brazil, Australia, Europe and the World – squaring off at a world-class, man-made wave venue in California.
With surfing legend Mick Fanning set to retire after the Rip Curl Pro Bells Beach, the Aussie leg of the tour will be the last time to see the three-time World Champion in action.
Network Ten, backed by its new US owners CBS, is expected to bid aggressively to retain rights to the Big Bash League as Cricket Australia calls for bids for its broadcast deal by Easter, report The AFR’s Max Mason and John Stensholt.
Cricket Australia’s long-awaited tender for its next set of broadcast rights was sent out to interested parties last week and in a surprise move the sport’s governing body has asked for bids to be lodged in two weeks.
Cricket Australia’s tender document is understood to outline it wants a significant free-to-air component for the BBL.
Cricket Australia is aiming to expand the competition to about 60 games. The 2017-18 season had 43 men’s games, with the prospect of extending the competition into February and even March.
Could it be just three months after their surprise axing at SEN that Mark Allen and David Schwarz end up going head-to-head against their old station? asks Jon Anderson in the Herald Sun.
“Marko” and “Ox” have been targeted for the March 31 launch of a 24-hour sports radio network on the AM band of 1278, which for many years was synonymous with 3AW.
And they have been earmarked for the 3pm-6pm timeslot of drive, pitting them against Kevin Bartlett and John Rothfield (Dr Turf), the latter being part of new management that oversaw the sacking of Allen and Schwarz.
As for a name: something along the lines of Talking or Talk Sport Australia.