Joining James Manning on Mediaweek TV today is Hypetap CEO Detch Singh.
In the world of marketing and advertising the rise of social media influencers have given brands a new way to communicate with their customers. It has also opened up opportunities for unscrupulous operators.
The New York Times lifted the lid on fake social media accounts and followers earlier this year and Twitter has recently changed its user policy to address to problem.
One of the biggest influencer agencies in Australia is Hypetap, and its CEO Detch Singh joins us to talk to explain if influencer fraud is scaring away advertisers.
The problem with the term “regional’: How hackneyed stereotypes and digital fixation is giving advertisers tunnel vision and stifling brands.
By Grant Blackley, CEO of Southern Cross Austereo
I wonder if for many advertising professionals, particularly those in major city centres, the term “regional Australia” conjures up mental images of farmers and real-life Daisy Dukes, working the land, sheep dogs afoot and flannelette aplenty. With these abstractions, you could forgive advertisers for believing it utter foolhardiness to target the regional audience. This would certainly explain a mere 9% spend in regional by national advertisers.
There is just one problem: almost nine million Australians live outside capital cities, representing 36% of the total population – and they’re certainly not all wearing wide brim hats and mustering cattle.
Contrary to widely held belief, most regional Australians are residing in large towns or cities, all of which are uniquely different. Towns such as Whyalla, Port Hedland and Dalby have little in common with large regional cities such as Canberra, Gold Coast, Hobart, Newcastle and Townsville, yet they are grouped together under one, all-encompassing term: regional.
I know that most national advertisers have access to sales data at a regional level, so it begs the questions: What is deterring national advertisers and agencies from spending in proportion to the regional population, and are hackneyed stereotypes seriously to blame?
Australia’s major regional cities are prospering and tipped for continued growth in the years to come. The Gold Coast is estimated to grow by 9.4% in the next 5 years, while Canberra and Wollongong will swell by 6.6 percent and 4.7% respectively.
Recent studies show the cost of living in Australia’s city centres is increasing faster than anywhere else in the world, encouraging people to purchase homes in regional locations, particularly those within relative proximity to city centres. The federal government has recently committed $222 million in its Regional Jobs and Investment Packages (RJIP) designed to drive economic growth in regional areas, galvanising a positive outlook for regional Australia.
Australian Bureau of Statistics (ABS) data tells us that people in regional Australia have a lower cost of living than their metropolitan counterparts and have similar spending habits. So why are national advertisers all “fishing in the same pond” in metropolitan centres, when there are largely untapped markets right on the periphery?
It also begs the question: Why are advertisers prepared to pay a premium to reach the customer in a major city centre, when there is a potentially more profitable customer right on their doorstep?
In the lead-up to celebrating its 160-year milestone on Thursday July 12, 2018, The Advertiser is sharing the moments in time that have shaped South Australia, Australia and the world over the last 16 decades, with a pictorially led print and digital content campaign supported by advertising and sponsorship.
Featuring images of South Australia’s past from 1858-2018, The Advertiser is publishing 10 eight-page liftouts and digital photo galleries to tell the stories of notable events, decade by decade.
Matt Deighton, editor of The Advertiser, said: “When the first edition of The South Australian Advertiser rolled off the presses on July 12, 1858, the settlement of South Australia was only 22 years old. Back then it was as a broadsheet and primarily classifieds newspaper consisting of four pages and sold at four pence.
“Over 160 years we have borne witness to the triumphs and the tragedies that have come to define South Australia. Today, The Advertiser has evolved to become an iconic South Australian brand covering local, national and global news to keep our 502,000 weekly readers informed.
“We are no longer just a daily newspaper, but a 24/7 multimedia organisation, providing the news our readers want, when they want it, on whatever device they choose. It is an evolution that continues apace every day,” Deighton said.
“Yet one thing remains constant, and that is an absolute determination to better the lives of South Australians every day. It is for this reason I am so proud to be celebrating our rich 160-year heritage and commit to continue telling the stories that matter. The stories of South Australians.”
Melvin Mansell, editorial director of SA, NT and TAS at News Corp Australia, said: “Today The Advertiser is more relevant than ever, with more readers than at any time in our history, and a determination to be an empowering force for the communities we serve.
“The Advertiser and Sunday Mail are read by three in four South Australians each month – the highest rate for any print and digital news brand in Australia. And we are determined to keep improving to remain the State’s biggest and most important source of news.”
Acknowledging consistent and generous advertiser support for the masthead, Ish Davies, managing director of News Corp in South Australia, said: “Throughout our rich history it has been a privilege to work with the South Australian business community.
“Often times our role has been to advocate and support local business as we are doing today with our business campaign and our $1M marketing gift to small business.
“Yet just as often we have been the fortunate recipient of generous and loyal support from businesses large and small, whose investment in The Advertiser has allowed and continues to allow our brands to play the role of informing, inspiring and advocating for our community as we do. We are forever grateful for that support.”
Advertisers in South Australia were offered the opportunity to align their brand with the power of the unique 10-day print and digital campaign, expected to boost pride, readership and audience engagement.
Advertisers and sponsors for the 160th birthday campaign include Brand South Australia, Training and Skills Commission of SA and Foodland SA.
To maintaining momentum with the successful We’re for You brand campaign, The Advertiser will publish a selection of brand ads, that highlight the 16 decades of bringing the news to its community.
The eight-page decade-by-decade print liftouts and digital photo galleries commenced on Monday July 2 and will continue until Thursday July 12. On the official 160th birthday, Advertiser.com.au will feature a unique homepage execution that converts the modern 21st century site back to the 1850s – presenting modern news in an old-time format.
In the second part of our look at the new season of ABC’s Jack Irish, Mediaweek spoke with writer/producer Andrew Knight.
By James Manning
He is a longtime collaborator of producer Ian Collie, who we have also featured this week. As well as their work on Jack Irish, the two collaborate on Rake.
A mere handful of Knight’s career highlights include Rake, now entering its fifth series, three telemovies and two series of Jack Irish, SeaChange, Fast Forward, Full Frontal, The Broken Shore, After the Deluge, My Brother Jack, Kangaroo Palace, Tripping Over, Crash Burn, The Fast Lane and feature films Spotswood, Siam Sunset, and the recent box office hit and Australian Film of the Year, The Water Diviner, starring and directed by Russell Crowe. In 2016 he co-wrote Mel Gibson’s Hacksaw Ridge to huge critical and box office acclaim.
When Mediaweek spoke with Andrew Knight recently he was about to depart Canberra after a day of action to promote the Make It Australian campaign.
When asked if he’d been lobbying, he replied, “Lobbying and drinking. It was good to catch up with people, even if there were many whose names I couldn’t remember.”
With a maximum 180 seconds, the winners must create documentaries designed to make viewers “do a 180” on topics important to Australian women.
“We know there are a million ways to be a woman today, so naturally there are so many topics and issues that tug the heart strings, jerk those tears and fire up women to press for progress,” said Melissa Shedden, editor whimn.com.au. “We were hugely impressed by the insightful and compelling pitches from this year’s Doco180 entrants, which made it hard to select the final recipients. We’re very proud to be able to offer these talented female storytellers the chance to share these important issues with the whimn.com.au audience. Based on the success of Doco180 in 2017 achieving over 1.8 million views across the series, we’re keen to see what 2018 has in store.”
Each team has addressed a range of universal female issues, ranging from body hair and body image, to the reality of gender parity in small business ownership.
The Doco180 season two documentary makers are:
• Blue Lucine and Mariel Thomas’s (NSW) project Asking For It aims to investigate the fear, shame and intimidation that prevents most sexual assault victims from ever taking legal action.Each team has addressed a range of universal female issues
• Can you be a solo mum and still have it all? Director Erin McBean and writer Holly Zwalf (NSW) will create Mother/Lover looking at what exactly it means, these days, to truly “have it all”.
• In A Hairy Problem, director Rebecca Thomson (Tas) will address women’s body hair and how it is still a topic of much public discussion, judgment and shaming. The documentary intends to question if it should be anyone else’s business whether a woman chooses to mow or grow.
• As a female business owner and filmmaker, Laura Clelland (Qld) believes the fight for gender parity has seen the rise of a “girls’ club” where women support other women. In Together She Succeeds, Clelland’s putting her beliefs to the test to discover if there is a darker reality to acknowledge.
• Filmmaker and social worker Hawanatu Bangura (NSW) will direct Inner Demons, unpacking whether being a curvy woman is a blessing or curse. Hawanatu’s film will follow her subject Rosaline, depicting her tug-of-war story and how she banished her demons to become a celebrated mixed race plus size model.
Each team will receive $6,000 to bring its project to life and will be supported by a Screen Australia Investment Development Manager through the entirety of the process.
Top photo: Hawanatu Bangura and Erin McBean
• Front Bar a key player in Seven’s Wednesday winning lineup
• Prince Charles brings MasterChef its second-best 2018 audience
• Big crowd up early to watch England hang on in FIFA World Cup
By James Manning
After two nights close to 750,000, the midweek episode of Home And Away drifted lower to 696,000.
A phobia of spiders caused some angst on House Rules with 748,000 watching.
The Front Bar then screened in some markets to 278,000 with 182,000 in Melbourne.
Modern Family episodes then did 316,000 and 238,000 screening at different times around the network.
Day three of Wimbledon attracted 216,000.
A Current Affair held above 800,000 for its Wednesday episode.
The season final of Young Sheldon series one then did 580,000 followed by a repeat on 483,000.
The AFL Footy Show did 196,000 across the network with 136,000 in Melbourne.
The Project just managed to make it to half a million.
MasterChef didn’t get a lot of time with his royal highness Prince Charles, but it was enough to make it MasterChef Royal Week. The challenge last night in Darwin involved the Prince, who also stopped for a group photo. The audience of 920,000 was the second-biggest this year and it was the show’s best Wednesday this season.
The US dramas followed – Instinct with 450,000 and then Madam Secretary on 189,000.
Nicky Winmar was the guest of Julia Zemiro’s Home Delivery with 505,000 watching.
The season final of Gruen then did 688,000 followed by The Weekly on 575,000. Both shows were down about 40,000 on last week.
The 4am start to the England v Colombia World Cup elimination match did 180,000. The post-match coverage, which included the penalty shoot-out that kept England alive, did 246,000. A match replay later in the day did 109,000.
Later that night Robson Green’s Australian Adventure did 246,000.
|ABC ME||0.6%||7mate||3.5%||GEM||2.2%||ELEVEN||2.4%||Food Net||0.9%|
|ABC||Seven Affiliates||Nine Affiliates||Ten Affiliates||SBS|
|ABC ME||1.2%||7mate||3.3%||GEM||3.6%||ELEVEN||2.6%||Food Net||1.1%|
|WEDNESDAY METRO ALL TV|
16-39 Top 5
18-49 Top 5
25-54 Top 5
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Famed celebrity manager, promoter and publicist Harry M Miller has died, aged 84, reports Fairfax Media’s Robert Moran.
Miller had retired from the business in 2009 amid failing health, and had been diagnosed with dementia in 2011.
His daughter Lauren Miller, now the CEO of HMMG (the Harry M Miller Group), confirmed he “died peacefully” on Wednesday, with his long-term partner Simmone Logue, daughters Justine, Brook and Lauren, and their mother Wendy by his side.
“A celebration of Harry’s life will be announced in due course,” a statement read. “Please consider a donation to Dementia Australia and the Salvation Army in lieu of flowers.”
Born in New Zealand before moving to Australia in 1963, Miller promoted early tours from Louis Armstrong, The Rolling Stones and The Beach Boys, and launched the career of Marcia Hines, who he discovered at 16.
He produced a successful, and controversial, stage production of Hair in 1969, Jesus Christ Superstar in 1972 and The Rocky Horror Show in 1974.
As a celebrity agent and manager, he represented figures including TV stars Graham Kennedy and Barry Humphries, racing trainer Gai Waterhouse, fashion entrepreneur Maggie Tabberer, Big Brother contestants, Lindy Chamberlain, and Judy Moran, the wife of Melbourne underworld figure Lewis Moran. He also negotiated the “cash for comment” deals for broadcaster Alan Jones.
Comments on social media following his passing included:
Harry M Miller and I crossed the ditch from NZ, seeking fame and fortune, around the same time in 1963. A favourite line in later years: “If you shake hands with Harry, count your fingers.”
Some of most wonderful experiences I have had in the theatre were thanks to Harry M Miller. The original Jesus Christ Superstar with Trevor White, Jon English and Marcia Hines and then round 2 with John Farnham, Jon Stevens and Kate Ceberano. RIP Harry.
A titan of our industry Harry M Miller has passed away. My first production I saw of his was his Jesus Christ with Farnham. But he broke new ground with Rocky Horror and JCS in the 70s. Made stars out of Marcia, Jon English and so many more. RIP.
Whisk Media Group has appointed former Taste magazine managing editor Daniela Bertollo to the role of content and food director with responsibility for overseeing the development of specialist content creation for food and cooking brands, amplified on owned channels and via myfoodbook.com.au.
The move follows the recent appointment of former NewsLifeMedia digital art director David Fairs to the role of creative director.
Bertollo is an experienced magazine and cookbook publishing professional with more than 18 years’ experience in food publishing. She played a lead role on the launch of Taste.com.au magazine as it transitioned from Australian Good Taste in 2012 and launched the monthly Taste.com.au Cookbook series. Other career highlights include publishing manager at Pacific Magazines and managing editor, food at Murdoch Books, chief sub-editor at Australian Gourmet Traveller, as well as being part of the launch team of delicious magazine.
Carolyn Brasher, founder of Whisk Media Group and www.myfoodbook.com.au, said the appointment is another key strategic investment in the evolution of the business that provides a true content marketing offer within the food and cooking sector.
One of the larger projects Bertollo will manage includes subscriber-exclusive printed cookbooks, which are distributed to consumers who have participated in market research delivering targeted insights to featured brand partners.
Whisk Media Group is planning further investment in key personnel, technology and product solutions with a view to closing the loop in the path to purchase with retailers and the release of new ecommerce subscriber exclusives.
Brad Smart, who previously owned and operated the Smart Radio Network through regional Queensland, has been speculating on changes in commercial radio ownership:
It doesn’t take a genius to work out that Southern Cross Austereo (SCA) is now the little fish that is potentially being circled by a Great White, that is, if Nine Entertainment Co happens to be in the acquisition market, Smart comments at Radioinfo.
Following June’s restructure of SCA, as far as I can see, there are a couple of likely scenarios.
Either Grant Blackley now, metaphorically, has SCA all tarted up with a new alluringly slimmed-down form and bright lipstick to impress the suitors, or, he’s trying to turn the company, once again, into a lean, mean fighting machine.
If SCA shareholders are going to have to part with a profit-producing network in a takeover, they’re going to want to be paid top dollar for their shares.
You can’t massively increase revenue quickly, but you can cut costs rapidly, so SCA may have taken the most expedient route, to get to the results they’ve wanted.
Generally, this type of cost cutting only has short-term benefits, but that’s all they may be after.
Common sense says that, given SCA’s major program affiliation, Nine Entertainment would be the most likely bridegroom in a merger, but, you’d be foolish to rule Seven out altogether.
The UK publisher of the Daily Telegraph and Sunday Telegraph has reported a 50% fall in annual profits, reports The Guardian.
Pre-tax profits for Telegraph Media Group fell from £27.1m in 2016 to £13.7m last year, with a drop in circulation and advertising revenue, and an investment program taking its toll on the publisher’s bottom line.
Total revenues fell from £303m to £285.7m as print and circulation revenue declined by 9% year on year. The company also pointed to a £10m investment program instituted by the new chief executive, Nick Hugh, as the Telegraph looks to “re-emphasise” quality journalism.
There have been persistent rumours that the Telegraph could be sold, with the Amazon founder and Washington Post owner, Jeff Bezos, the latest potential suitor to be mentioned in City circles.
A split has emerged in the Canberra press gallery over the boycott of Prime Minister Malcolm Turnbull’s trip to Nauru in September, with major media organisations supporting a boycott of the Pacific Islands Forum in protest against the island nation’s ban on the ABC, reports The Australian’s Dana McCauley.
It means that News Corp mastheads, including The Australian, will be the only outlets to report on the event, which has grown in significance due to the government’s efforts to curb Chinese foreign interference.
Press Gallery president David Crowe this morning declared: “If the ban is not reversed, the media pool will be disbanded. If one cannot go, none will go.”
A News Corp spokeswoman said the company would assign a reporter to travel to Nauru to attend the Pacific Islands Forum and provide coverage for its mastheads across the country.
“We believe silence is not the way to fight a ban on press freedom,” the spokeswoman said.
Actor Geoffrey Rush and representatives from The Daily Telegraph have met behind closed doors at the Federal Court in Sydney, fuelling speculation his high-profile defamation case against the newspaper may be settled ahead of the trial in September, reports Fairfax Media’s Michaela Whitbourn.
Rush, 66, is suing publisher Nationwide News for defamation over a series of articles alleging he behaved inappropriately towards a female cast member during a 2015-16 production of King Lear by the Sydney Theatre Company.
The Telegraph and its journalist Jonathon Moran – who, along with Rush, was seen entering the Law Courts complex in Sydney on Wednesday – are relying on the defence of qualified privilege.
The highly technical defence has a low rate of success among media outlets and requires a publisher to show a defamatory article was of public interest and it acted reasonably in publishing it.
The ABC and the University of Tasmania will present a two-day conference in Hobart in September to explore the public’s declining trust in the media and how news organisations are responding.
The News Conference, to be held at the University of Tasmania, Hobart September 10-11, 2018, will bring together leading Australian journalists and academics to discuss trust in journalism and how to collaborate to help better inform citizens.
Speakers include ABC Managing Director Michelle Guthrie; Vice-Chancellor of the University of Tasmania Professor Rufus Black; Director ABC News, Analysis and Investigations Gaven Morris; UNESCO Chair of Journalism and Communication at the University of Queensland Peter Greste; Chief Executive of The Australian Nicholas Gray; Editor, The Sydney Morning Herald Lisa Davies; and Editor and General Manager of BuzzFeed Australia, Simon Crerar.
Before her husband went into politics, Melania Trump was the glamorous face of Donald Trump’s business empire as she posed for fashion photographers, reports The Times.
It was revealed yesterday that as first lady Melania Trump is still supporting her husband, thanks to an unusual agreement with one of the largest US photo agencies.
Financial disclosures filed by the White House revealed that Melania Trump earned at least $100,000 from a licensing deal with Getty Images. The contract requires that publications buying rights to use any of a set of images of the first lady and her family must only use them to accompany “positive” stories about the Trumps.
Network Ten is about to shake up its evening schedule with the arrival of its new quiz show Pointless on Monday July 23 at 6pm.
The program, made for Network Ten by Endemol Shine Australia, will replace Family Feud in the schedule.
Co-hosted by Dr Andrew Rochford and comedian and writer Mark Humphries, Pointless sees three teams compete each night in a quiz show that is quite different.
Faced with questions from a wide range of topics, players must produce the least obvious answers in order to progress towards the jackpot.
A smash hit in the UK since 2009 and seen on screens all over the world, Pointless is now set to become a staple of Australian weeknight viewing.
The UK edition of Pointless screens on ABC TV.
When he hung up his boots at the end of the 2017 AFL season after 312 games, the Western Bulldogs captain Robert Murphy exited the field as one of the code’s most beloved players. Now, along with radio work, newspaper columns, TV sport panel appearances and writing a book, he’s trying something different, reports Fairfax Media’s Debi Enker.
Drawing inspiration from Jerry Seinfeld’s Comedians in Cars Getting Coffee and Julia Zemiro’s Home Delivery, Murphy’s interview program, Bob, sees him arriving for most of his conversations in his HR Holden. His explanation is that “it’s almost a homage, or maybe we completely stole the idea”. Murphy explains that the guests in the nine-part series, who include crime-specialist author and journalist John Silvester, former prime minister and Bulldogs supporter Julia Gillard, musician Tex Perkins and cricketer and commentator Adam Gilchrist, needed to have “some connection to football”. The current players in the lineup are Fremantle’s Brownlow Medallist Nat Fyfe and the AFLW’s Sabrina Frederick-Traub.
The series screens on Fox Footy.
Barry Hall’s on-air accomplices have been counselled over their involvement in Triple M’s vulgar pregnancy procedure discussion, amid calls for Leigh Montagna to resign, reports News Corp’s Stephen Drill.
Triple M boss Mike Fitzpatrick has revealed that Montagna, Nathan Brown, Mark Howard and Damian Barrett had been admonished about the incident.
It has also emerged that Triple M made contact with the AFL immediately after the trainwreck pre-game comments went to air.
Sam Newman, who has been caught in a number of controversies over his on-air statements on The Footy Show, said Hall should not have been sacked.
“What a pathetic effort from Triple M to sack Barry Hall. What they should have done is counsel all those people that it is not acceptable and ask them to come back on air and apologise,” he said.
England’s penalty shootout win against Colombia in Moscow was the UK’s most-watched television event since 2012, according to ITV, reports The Independent.
ITV’s coverage of the Three Lions’ last-16 clash at the Spartak Stadium attracted an audience of 16.5 million.
Viewing figures peaked at 24.4m for Eric Dier’s winning spot-kick, more than any other live sport event since England lost to Portugal on penalties at Euro 2004.
An average audience of 20.2m viewers watched between kick-off at 7pm and the winning penalty, ITV said, and 3.3m simulcast requests on ITV Hub was its record number for live programming.