Multi Channel Network (MCN) has announced the growth of its digital sales team with Mitchell Duff taking on the position of Sydney digital sales director. Duff will lead the state-based sales activities for MCN’s growing online, mobile, IPTV and programmatic platforms, reporting to MCN national digital sales director Nev Hasan. Duff has taken on the new role, effective immediately.
Duff has spent the last four years as digital group sales manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).
Hasan said Duff’s appointment will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne digital sales director last year.
“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With his over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multiplatform strategy with precision.”