Mitch King has announced his departure from Mutinex as the company’s head of talent acquisition.
He shared the news on LinkedIn, saying: “A big thanks to Henry Innis, Matt Farrugia and Adam Beaupeurt for giving me the opportunity to come here and be part of their growth.
“It was loads of fun but I’m also expecting to see them continue to grow well into the future.”
King joined in March 2023, and previously headed up talent acquisition at Linktree.
In the interim, he noted Fred Callaghan, portfolio talent at EVP, as the “care taker of all things recruitment” for Mutinex before adding he begins his new role on Monday.
Innis told Mediaweek: “Mitch is awesome, dearly loved, and he goes with nothing but great thoughts and vibes from me.”
Henry Innis introducing Hendren
King’s exit rounds out a big news week for Mutinex, which hired Danny Bass as chief revenue officer, and introduced its new AI-powered offering, Hendren, at its inaugural Marketers and Money Conference.
Hendren, named after the Norse God of Knowledge with a nod to Innis’ nickname, launches a new category for Mutinex it calls “BAM”, or Business Answers Modelling.
Innis debuted the offering at the conference with a live demonstration and showed attendees how to use the chat-based interface, which he called “a business consultant in your pocket.”
Users can ask critical marketing effectiveness questions, and drawing on a customer’s proprietary market mix modelling data, the interface can answer instantly, complete with charts, thorough analysis, and optimisation recommendations.
Hendren can also provide written executive summaries and presentation slides for CMOs and senior executives that are “CFO and boardroom ready.”
“Every so often something comes along that breaks a category and creates a new one,” Mat Baxter, Mutinex APAC CEO, said. “Hendren is one of those rare products. It exists in a category of one.”
Innis and Danny Bass
Bass’ hire was long-rumoured but finally confirmed, rounding out a leadership team fronted by Innis, Baxter, and US-based John Sintras.
“I’ve seen increasingly how the GrowthOS platform has become adopted much like Salesforce by the C-suite,” Bass said of joining the business.
“C-Suite leaders and marketing teams are looking for one, unified platform to make sense of how to invest their growth dollars across pricing, media and more.
“That’s the platform our industry has been waiting for, and Mutinex has built it in GrowthOS. It’s why incredible leaders are joining them. And it’s why I see an amazing opportunity here to work to build this into a Salesforce-style platform for growth with both C-Suite leaders and our wider agency ecosystem.”
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Top image: Mitch King