MiQ has announced that it has expanded access to its proprietary TV intelligence platform to Australia.
The platform is designed to solve fragmentation across audience viewing, data, and measurement.
Jason Scott, APAC CEO at MiQ, said streaming services and consumers leaning into ad-funded models has created new opportunities for marketers.
“But with 69%+ audience overlap across top streaming apps, it’s no wonder brands are struggling to effectively reach their target audiences.
“MiQ Advanced TV solution, powered by TV Intelligence, solves the TV industry’s biggest challenge of fragmentation across audience viewing, data, and measurement.”
MiQ TV Intelliegence leverages viewership insights from automatic-content recognition (ACR), set-top-box (STB) technology, and regional TV currencies across 11 global data partnerships covering CTV, linear TV, and YouTube.
MiQ said it analyses a combined 6+ trillion TV viewership and content consumption signals per month, across a deterministic data footprint of over 90 million TV sets worldwide. It then combines this data with consumer, behavioural, and purchase data to enable marketers to reach more than 500 million global CTV households.
MiQ stated this solution allows advertisers to drive incremental reach, and discover new audiences.
Gurman Hundal, global CEO and co-founder of MiQ, said: “MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube.
“We’re excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV.”
TV Intelligence is also available in the US, UK, and Canada with more markets to follow this year.
See also: Netflix and YouTube remain top choice for Australian audiences: YouGov