MiQ has announced the appointment of Tom Hedden as sales director for Victoria.
Hedden will be responsible for enhancing and growing the company’s Melbourne group of agencies as they continue to expand operations in Australia and New Zealand.
He will also lead driving business solutions and better connecting brand and agency marketing channels to deliver the best client outcomes.
He joins MiQ after a 14-month consultancy for RSN Racing & Sport where he led a business transformation project across the company’s commercial, digital and content platforms.
Heddon re-designed, re-built and monetised the station’s website, connecting a new content and social strategy, and driving 43% more PVs. He also commercialised the station’s digital offering and podcasts and oversaw a new go-to-market approach, tied to GfK and agency clients.
He was previously the Melbourne digital director for Spark Foundry, part of Publicis Groupe, and managed a team that looked after all agency clients including Sportsbet, PPG, Nando’s, Peters, and Kraft Heinz.
Hedden has also previously worked at Betfair, Training Sense, Inspire Sports Management, West Ham United FC and Ladbrokes.
Hedden’s appointment is effective from February 28, 2022, and he will report to Hannah Cooper, director, Advanced TV, Australia & Holding Groups, NSW – MiQ.
MiQ ANZ commercial director, Fiona Roberts said Heddon’s appointment would support MiQ’s rapid expansion in the Victorian market.
“Tom is a key part of our growth strategy in Victoria as we continue to build out our team. I have no doubt he will lead our Victorian team with vigour and help support an enhanced focus on our Melbourne group agencies.
“Tom is highly regarded and has an extensive network in Victoria. We are thrilled to have someone with his strategic knowledge and digital skill set in Melbourne as we continue to expand our APAC operations,” she added.
Hedden said of his new role: “The entire media landscape is moving programmatically at an incredible pace, and in my mind, MiQ is undoubtedly the leading provider of programmatic managed services in the marketplace. I’m excited to help keep driving MiQ’s global-leading solutions, to better connect brand and agency marketing channels, delivering the business outcomes that clients need.
“The past two years of COVID-19 have dramatically changed consumption, behaviours, and mindsets across the industry, but client service, satisfaction and hopefully a little bit of fun along the way, is still paramount to media in Australia,” he added.