MILKRUN has teamed up with Paper Moose to launch mobile game that drives customer engagement, achieving over 100k plays in 24 hours.
KICKRUN, which was built and designed by the independent B Corp creative agency, is not only an immersive experience but a valuable platform for the partners and sponsors of the rapid delivery offering.
A mobile game that drives customer engagement
Brad Bennett, head of client success of Paper Moose, said: “It was awesome to create not just a rad game for MILKRUN but provide a new media platform too, in the first day we’ve seen over 100k games played with people engaging with the branded experience for more than 2 mins on average.”
The easy-to-play game sees players keeping their MILKRUN carton in the air for as long as they can while dodging a variety of obstacles. The further your carton travels, the higher your score. All so you can compete for over $10,000 worth of prizes, resulting in a game so addictive, people have already spent hours playing it.
Designed and built entirely in-house at Paper Moose, KICKRUN features retro-style, MILKRUN inspired illustrations and developed using a proprietary custom-built game engine.
Jamie Gagliardi, MILKRUN’s head of marketing, growth and New Zealand, said: “KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.
KICKRUN is now live to play in Australia and New Zealand.
The game’s success comes after the recent return of Jazz Twemlow to the agency in the role of senior creative copywriter.
Twemlow will team up with creative lead Claire Sutton to push the independent B-Corp and full-service creative agency’s trademark blend of hands-on craft with left-field ideas.
Client: MILKRUN
Head of Marketing: Jamie Gagliardi
Marketing Campaign Manager: Melissa Mahavongtrakul
Brand and Design Manager: Leonardo Miranda Lobos
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Designer: Tchaan Wilson-Townsend
Head of Design: Kenn Huang
Head of Client Success: Brad Bennett
Lead Developer: Greg Poole