Creative agency MIK Studio has broken global records by employing its MIK Engage platform for 2024’s Nickelodeon Kids’ Choice Awards.
The platform, a year in the making, allowed over 100 million votes for category voting across 34 different regions. There was a global voting increase of +143% year on year.
“The technology behind MIK Engage was meticulously designed to handle massive volumes of data while delivering real-time results,” said Luke Larsen, lead developer at MIK Studio.
“By integrating advanced algorithms and leveraging cloud infrastructure, we ensured that the platform could seamlessly handle the surge in traffic and provide a flawless experience for both users and broadcasters.”
The MIK Engage technology can cope with up to 5.7 billion votes per day, and for the Kids’ Choice Awards, delivered live results that were shared directly to the show broadcast.
Two live votes occurred, resulting in almost two times the amount of votes from 2023, and were received across 25 different localised language sites.
According to MIK Studio founder Adam Callen, the result has been a “truly global experience.”
“We are incredibly proud of what MIK Engage has achieved. Our platform has transformed how audiences interact with live events, providing real-time, reliable, and scalable voting solutions,” he said.
“Seeing it successfully manage millions of votes across 34 countries is a testament to the talent we have in Australia, and particularly in Adelaide. It shows that we can compete on the world stage.”
MIK Studio’s collaboration with Nickelodeon comes as Mediaweek spoke to SpongeBob SquarePants voice actors Tom Kenny (voice of SpongeBob) and Bill Fagerbakke (voice of Patrick Star) about the 25th anniversary of the Nickelodeon show, and how their characters’ friendship, seen on the show for 25 years, doesn’t stray far from real life.
“I recognise things [in my life] that are big themes of the show, such as friendship. Friendship is extremely important to me. It’s a way to pass the time we have on this orb and it makes everything more pleasurable to have friends,” Fagerbakke said.
Kenny agreed, and added that Stephen Hillenburg, creator of SpongeBob SquarePants saw him in SpongeBob.
“I knew Steven [Hillenburg] years before SpongeBob was ever spoken about, he saw aspects of me in SpongeBob and aspects of SpongeBob in me,” he said.
See also: Tom Kenny and Bill Fagerbakke: 25 years under the sea with SpongeBob SquarePants