Meta has reported $164.50 billion in revenue, a 22% rise in its 2024 full-year financial results.
In its fourth-quarter results, that was a revenue of $48.39 billion and an increase of increases of 21%.
The social media giant proved to be a popular medium for friends and families to reconnect as it recorded a 5% increase year-over-year of daily active people across its family of apps, or 3.35 billion on average for December 2024.
Meta’s family of apps delivered a 6% increase in ad impressions and 11% year-over-year for the fourth quarter and full year 2024, respectively.
Will Easton
“Despite the challenging economic environment in Australia and New Zealand, we saw strong growth last year, demonstrating that Meta continues to be a platform of choice for both consumers and advertisers in the region,” said Will Easton, managing director of Meta Australia and New Zealand.
“In the coming year, we’ll see Meta’s investments in areas like AI, glasses, and our social media platforms continue to drive impact locally,“ he added.
Meta founder and CEO Mark Zuckerberg shared the same sentiment with Easton on the company’s tech and platforms.
“We continue to make good progress on AI, glasses, and the future of social media.”
“I’m excited to see these efforts scale further in 2025,“ Zuckerberg added.
Mark Zuckerberg
Looking ahead in the first quarter, Meta expects the 2025 total revenue to be in the range of $39.5-41.8 billion to reflect 8-15% year-over-year growth or 11-18% growth on a constant currency basis.
Meta noted that while it will not provide a full-year revenue outlook for 2025, the tech giant expects investments in its core business this year to continue to deliver strong revenue growth in the year ahead.
This comes after Meta’s latest decision to cut 5% of its global workforce—around 3,600 jobs—has sent shockwaves through the tech world as part of Zuckerberg’s push to sharpen the company’s focus for what he’s calling an “intense year.”
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