Meredith Graham joins Love Media as head of media.
She joins the independent media agency after more than one year with Stan as head of media.
Love media was co-founded by Ant Douglas, the former Fairfax national sales operations manager, and Tony Woodward, former senior media manager at auto and general, back in 2019.
Woodward welcomed Graham to the team, saying: “Meredith’s appointment represents a step change for Love Media – the agency is moving up a gear in 2022, as we build out the team under her guidance and leadership.
“MG will be working closely with all of our clients and partners from day one. I for one am absolutely pumped for her to join and start helping us carve out the future for Love Media and our clients,” he added.
Graham said of her new role: “The growing profile of Love Media and the impact of their campaigns over the last couple of years has been eye-catching and has prompted my move back to agency land after working client-side for the last year and a half.
“My hands-on approach fits perfectly with Love Media and I’m looking forward to getting stuck in alongside Ant and Tony,” she added.
Since Love Media’s establishment, the company has expanded with more clients, such as Surf Life Saving Foundation – Lotteries, Doctors on Demand, Pepe Saya Butter and Bondi Boost – and now manages a media budgets of more than $16 million.
Douglas said: “Our clients always sit at the very heart of how we operate each day and we are very fortunate to be working with some great Australian businesses and, most importantly, great people.
“We are very much a relationships focussed team bringing senior level strategy/thinking to clients that would not normally receive that level of service in larger global agencies. We speak plainly, respect our clients and deliver great work. It’s a simple recipe for success.”
He added: “2022 is going to be a landmark year for Love Media with a number of announcements in the pipeline. We are extremely excited for what is to come.”