Meltwater has announced several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia, in the APAC region.
Austrade, Australia’s trade, investment and education promotion agency, is the latest client to appoint Meltwater to replace multiple existing vendor partners. The company will be deploying Meltwater’s integrated solutions both in its Australian operations and all its global offices.
It’s the most recent of Meltwater’s Australian-based multinational clients who have opted to standardise their use of Meltwater globally. It joins 1700 of Australia’s most innovative organisations that use Meltwater to get the full picture of their brand, competitors, and industry.
As part of its ongoing commitment to invest in research and development, Meltwater has recently launched its enhanced TV & Radio (Broadcast Content) offering which includes diarised speech to text for transcripts and identification of supers/ banners for TV coverage. It has also announced the introduction of facial recognition technology to further improve its platform offering.
The company also confirmed that it has secured long-term deals with Australian Financial Review to support its media monitoring capabilities. These deals coincide with a global partnership with Twitter for industry-leading access to its social data intelligence pipeline.
Additionally, Meltwater has expanded its local workforce with 47 new people joining the company in Australia in the last year and three new strategic senior appointments set to lead key functions across APAC.
Upali Dasgupta has stepped into the newly created role of marketing director based in Singapore; Alissa Sargeant has been appointed head of talent acquisition based in Sydney; and Anthony Herman joins the team as head of legal based in Melbourne.
David Hickey, Meltwater regional director commented: “The past twelve months has proven that Meltwater is absolutely the market leading media and social intelligence company in Australia. The breadth of our offering combined with our exceptionally strong locally based team means that we can provide unparalleled support for the often-complex requirements of our customers both here and across the region.”
Over the past year, Meltwater has completed the acquisition and onboarding of four insights companies with a focus on emerging areas including social media engagement and influencer marketing. These include social media intelligence company Linkfluence, influencer marketing company Klear, community-based research company Owler, and AI start-up Deepreason.ai.
Meltwater also recently partnered with Hubspot on World Certification Week in a bid to support the learning and development of its local talent by joining the Great Upskilling initiative.
Hickey said: “We have always placed a lot of importance on learning and development, it’s in our DNA and our partnership with Hubspot was in perfect alignment with our values.
“At Meltwater, we regularly invest in upskilling through training budgets and are further investing in our employees by hosting a yearly two-day Australian Leadership Development Summit in Sydney for the entire national team,” Hickey added.
This announcement comes after Meltwater was recently accredited as a Great Place to Work in Australia.