Meltwater has unveiled strategic partnerships with Microsoft and the Walkley Foundation and two global senior appointments to its executive team and board.
Chris Hackney has joined as chief product officer to lead product organisation and spearhead the strategic direction, expansion, and operation of the company’s product portfolio.
Joining the media monitoring company’s board of directors is Bryan Law, the chief marketing officer at go-to-market data provider, ZoomInfo.
Meltwater has partnered with Microsoft to deliver an integrated communications insights solution for Microsoft’s clients. The collaboration combines Meltwater‘s listening tools and data with Microsoft’s advanced AI technologies.
Business users of Copilot for Microsoft 365 and Microsoft Teams, who are Meltwater customers, can easily access real-time insights, such as brand mentions, sentiment analysis, key issues, and competitive benchmarking from within these tools.
It has also partnered with The Walkley Foundation. Ross Candido, vice president, Meltwater ANZ and SEA, said: “Our goal is to integrate business insights seamlessly into everyday business communications. With these new solution updates, users can now access and interact with Meltwater’s analytics tools directly within the applications they already use.
“This means that valuable insights are not only easy to request but are also presented in a user-friendly manner, making it easier to take action and drive strategic decisions. This integration ensures that insights are readily available and actionable within familiar workflows, enhancing overall decision-making processes and time to value.”
Shona Martyn, The Walkley Foundation CEO, added: “We use Meltwater’s media monitoring platform on a daily basis and their services play an integral role in the modern media landscape. We are grateful for their support.”
Meltwater has also introduced the integration of its influencer marketing solutions into its core social media platform. This brings together Klear, Meltwater’s influencer marketing tool, and Engage, its social media management tool. Customers will be able to unify their social media marketing strategies on one platform, removing the barriers between owned and influencer marketing efforts.
“Our goal is to make accessing and using business insights part of everyday business communications. These solution updates do just that,” Candido said.
“Users can now interact with Meltwater’s analytics tools directly from the core applications they are comfortable working in. As a result, insights are not just a simple request away, but also presented in an easy-to-action, accessible way that drives strategic decisions.”
–
Top image: Ross Candido