Meltwater and Microsoft have teamed up to change how communications and marketing professionals interact with data through Meltwater Copilot as part of the latest innovations unveiled at its annual mid-year release.
Meltwater Copilot is the next-generation communications assistant built on Microsoft’s technology stack – including Microsoft, Microsoft Azure OpenAI Service, Microsoft 365, and Microsoft Copilot for Microsoft 365.
It allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.
The collaboration, which debuts with a Meltwater Copilot App for Teams and extension for Copilot for Microsoft 365, leverages leading AI technology from both Microsoft and Meltwater to unlock the power of Meltwater’s leading global data set, which processes more than a billion pieces of information each day.
Meltwater Copilot aims to bridge the gap between data and insight. It allows users to interact with Meltwater data using conversational language, meaning the correct insight can be easily requested and presented in an easy-to-action format. This aims to democratise access to insights, saving time and streamlining workflows.
The innovations in the mid-year release is powered by Meltwater’s AI engine and developments in Generative AI, such as simplifying search creation in Meltwater Explore with ChatGPT APIs and fully integrated AI Assistant in every workflow to eliminate repetitive tasks and focus on the most strategic work.
Also included are Daily Digest AI overviews to summarise the most important news and coverage every day and AI-Powered Influencer Discovery, which fast tracks influencer discovery with AI-powered suggested influencers.
Chris Hackney, Meltwater’s chief product officer, said: “At Meltwater, our goal is to ensure technology serves the needs of our users. We don’t just add features for the sake of novelty or to ride the latest tech trend. Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort levels.”
“The work Microsoft and Meltwater are doing will help reinvent the communications industry with the power of AI,” Steve Clayton, vice president of communications strategy at Microsoft said.
“Together we are putting tools in the hands of the practitioners that combine the art and science of communications and delivering this capability in a more natural, intuitive way where people are already getting things done – in Microsoft Teams.”