Melbourne Radio Ratings 2024 Survey 3: Kyle & Jackie O start slow

Posted on 4 June 2024

In their first part-survey, K&J slide -0.5, Jase and Lauren climb in second Nova survey, Gold snatches back #1 FM breakfast from Fox.

Melbourne Radio Ratings
GfK Survey 3 2024
Survey Period: Sun 25 February to Sat 30 March & Sun 14 April to Sat 18 May

UP: SEN +1.6
DOWN: 101.9 FOX FM -0.7

3AW 14.4% (13.8%)
Cume: 764,000 (+43,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

3AW in Melbourne rose 0.6 percentage points this survey to a 14.4% share overall.

Ross and Russ lifted 1.7 percentage points in the breakfast slot, and are still clearly on top with a 19.8% share. 3AW remains #1 overall in breakfast, morning, and evening. Tom Ellliott’s third survey in the morning slot sees him retain the top spot with a 17.5% share, up 0.6 percentage points. Afternoons with Tony Moclair was 1.4 up to a 11.8% share, behind Gold and Fox. Jacqui Felgate’s drive audience lifted 0.4 percentage points.

Key station demos were mixed: 55-64 down 0.5 to 16.5%, 40-54 were up 0.6 to 7.5%, 25-39 up 1.1 to 3.9%, and 18-24 up 0.9 to 3.7%. 65+ dropped 2.0 for 33%.

Gold 104.3 10.8% (10.9%)
Cume 1,228,000 (+47,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)

Gold (10.8%) has kept ahead of Fox (9.4%) despite a 0.1 percentage point slide. In breakfast, Christian O’Connell, Jack and Pats were back 0.5 percentage points to slide in front of Fox in brekky. The station went back in morning (-0.5), afternoon (-2.0), and drive (-0.3). It dropped to #2 FM in morning but has kept #1 FM in evening.

In the demos, Gold remained static with 25-39s (7.1%) and rose in 55-64s (+1.1). In 18-24s, it rose -0.9, and -1,5 for 40-54s.

smoothfm 91.5 10.3% (8.9%)
Cume 1,155,000 (+73,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)

In 2023, the station was above a 9% share for all surveys except one. Survey 3 sees the station rise 1.4 points, now holding a 10.3% share. Breakfast jumped 0.4 points to 8.1%, while it also experienced a notable upswing in mornings (2.1) and afternoons (2.3). Drive also increased 1.2 points for a 9.4% share.

Big demo swings included 18-24s (up 5.1 points to 13.9%) and 55-64s (up 2.3 to 12.5%).

101.9 Fox FM 9.4% (10.1%)
Cume 1,276,000 (-60,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)

Fox breakfast team Fifi, Fev and Nick have dropped behind Gold in the #1 FM breakfast spot, recording a -1.2 point drop for a 10% share in breakfast.

Morning (-1.0), afternoon (-0.2), and evening (-0.5) were all down too. In drive, Fox recorded a 0.2 point lift for a 10.6% share, moving into the #1 spot.

Fox recorded a -0.6 point drop in 18-24s for a 16.1% share. It also experienced a drop in 40-54, dropping -1.7 points for a 12.2% share, however, still holds the #1 spot in that demo.

Nova 100 7.2% (7.6%)
Cume 1,197,000 (-45,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)

In Jase and Lauren’s second survey since taking the breakfast reins, the duo climbed 0.4 percentage points in the breakfast slot to a 8.7% share.

It was down a touch in all other slots across the day, and the biggest demo dip was in 18-24s, back 3.8 points.

105.1 Triple M 6.6% (6.1%)
Cume 820,000 (+68,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)

In breakfast, Triple M rose by 0.2 points to 5.9%, and also rose in Drive (2.0 points for an 8.7% share) and Evenings (3.7 points for a 6.9% share).

It rose in every demo, with 25-39s seeing the highest lift (1.1 points for a 10.2% share). Cume audience rose by 68,000.

KIIS 101.1 FM 5.7% (6.2%)
Cume 1,030,000 (-12,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)

In Kyle and Jackie O’s first part survey since launching in Melbourne, the duo have dropped -0.5 points for a 5.9% breakfast share. Share dipped across all the day parts.

Duncan Campbell, ARN’s chief content officer, said: “It’s still too soon to get a true idea of the impact of The Kyle & Jackie O Show in Melbourne given they were only on air for three of the ten weeks surveyed.

“We will continue to deliver audiences in both cities the engaging content and star power Kyle and Jackie O are renowned for and look forward to seeing their full impact in the coming surveys.”

In drive, Will and Woody dropped by 0.8 to 7.1%. Biggest demo move was in 18-24s, where it went from 13.9% to 11.2%, -2.7.

Cume audience dropped by 12,000.

SEN 5.1% (3.5%)
Cume 428,000 (+49,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)

Breakfast with Garry and Tim was up 1.4 to 4.9%. All other dayparts posted growth too, with Gerard Whateley in mornings bringing in the station high of 5.9%, up 1.5 points. All demos were up except for 65+, which dropped -0.7 points.

Magic 1278 1.3% (1.3%)
Cume 158,000 (-1,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)

Breakfast remained static at 0.8%. The best daypart was weekend with a 1.7% share, back 0.3, while morning dropped a touch for a 1.4% share.

The demos remained steady, with 65+ back 0.1 to 2.8%.

3MP 1377 1.2% (1.4%)
Cume 212,000 (+11,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)

Breakfast slid 0.2 to 0.8%. Weekends remained the strongest daypart on 1.6%, even though that was a small drop of -0.3. Best weekday slot was afternoon on 1.3%.

RSN 927 0.5% (0.5%)
Cume 72,000 (+3,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)

The station held a 0.7% share in breakfast, 0.4% share in morning, and 0.6% share afternoon. The station remained at 0.4% in drive before dropping to 0.1% in evening, (-0.6 points).