Radio Ratings Melbourne
GfK Survey 3 2023
Survey Period: Sun Feb 26 to Sat Apr 1 & Sun Apr 16 to Sat May 20
UP: Nova 100 / KIIS 101.1 +0.8
DOWN: 3AW -1.0
3AW 15.3% (16.3%)
Cume: 786,000 (-58,000)
2022 results: Best/worst
Best 10+ 15.9% (17.6%)
Best Breakfast 22.8% (20.1%)
Despite a dip in share, Nine’s 3AW continues its strong run, topping the Melbourne market with a 15.3% share. In breakfast, Ross and Russel dipped 1.6% – the same amount as last survey – but that drop did nothing to dent their lead with a 19.5% share. It was a similar story in Drive, with Tom Elliott keeping a market leading share of 11.1% despite a slide of 0.5 points. The station’s biggest (and only) lift came from the Afternoon slot, held by Dee Dee Dunleavy who announced her departure on Monday – up 0.9%. The station continues to dominate in the 55-64 and 65+ demos, with a share of 21.4% and 33.7% respectively.
Gold 104.3 11.1% (11.6%)
Cume 1,294,000 (+38,000)
2022 results: Best/worst
Best 10+ 12.0% (11.4%)
Best Breakfast 11.2% (9.7%)
After Gold’s best start to the year in recent Melbourne radio ratings memory in survey one, the ARN station has recorded a slight drop of 0.5 points for a total share of 11.5%. The Christian O’Connell Show remains strong as Melbourne’s top FM breakfast – and one of two breakfast shows to record a double digit share – for a 24th consecutive radio ratings survey, with a share of 10.8% after a dip of 0.3%. Gold holds strong as the leader in the 40-54 demo with a 14.1% share.
smoothfm 91.5 9.7% (9.7%)
Cume 1,136,000 (-40,000)
2022 results: Best/worst
Best 10+ 9.4% (7.3%)
Best Breakfast 7.8% (6.1%)
After jumping from fourth to third last survey, smoothfm 91.5 has held its position, staying steady with a 9.7% share. smoothfm breakfast, now just with Mike Perso, lifted 0.7 to 8.5%. The station lifted in every day part except Afternoons and Weekends, with Drive climbing 0.4 points for a 9.5% share. The station’s strongest demo has swapped from 18-24 to 55-64 this survey, with the latter recording a 13.8% share.
101.9 Fox FM 8.8% (9.3%)
Cume 1,313,000 (+33,000)
2022 results: Best/worst
Best 10+ 9.6% (7.8%)
Best breakfast 9.6% (7.4%)
Fox has come in fourth overall despite a dip of 0.5%, with a total share of 8.8%. Newly crowned world record holders Fifi, Fev and Nick have dipped 0.8 points for a 9.5% share after cracking double figures in breakfast last survey. In Drive, Carrie and Tommy have finally pipped Gold FM, coming in with a 10.0% share after a dip of 0.1%.
Fox is the leader in the 10-17, 18-24, and 25-39 demos, with respective shares of 15.1%, 14.5%, and 15.0%.
KIIS 101.1 FM 7.3% (6.5%)
Cume 1,227,000 (+82,000)
2022 results: Best/worst
Best 10+ 8.4% (5.6%)
Best Breakfast 8.1% (5.4%)
It’s been a big year for KIIS 101.1. After the station’s best survey one result in recent memory, KIIS stayed largely steady with a dip of 0.1 in survey two, and has now lifted another 0.8 points in survey three – tying with Nova for the second survey in a row on 7.3%. Breakfast with Jase and Lauren dipped 0.1 points for a 7.1% share. On Drive, Will and Woody were down 0.3 points for a total share of 7.9%.
Nova 100 7.3% (6.5%)
Cume 1,201,000 (+32,000)
2022 results: Best/worst
Best 10+ 8.0% (7.1%)
Best breakfast 9.5% (7.5%)
A lift of 0.8 points has seen Nova tie with KIIS on 7.3%. On breakfast, Ben, Liam and Belle recorded a slight dip of 0.4 points, bringing them to 6.7%. The station high is 9.3% in drive where Ricki-Lee, Tim and Joel are sitting on 8.4% after a 1.3 point lift.
Nova was up in every daypart except breakfast, and lifted most in the Afternoons, up 1.6 points.
105.1 Triple M 5.3% (6.1%)
Cume 760,000 (+11,000)
2022 results: Best/worst
Best 10+ 7.3% (5.0%)
Best breakfast 6.3% (4.0%)
Triple M has dipped 0.8 points to come in with a 5.3% share. It was the same story on Breakfast, with Marty Sheargold losing 0.5 points, dipping back under the 5% mark with a 4.7% share. The biggest demographic lift came from 65+, where the station was up 1.1 points.
SEN 2.8% (2.4%)
Cume 389,000 (+17,000)
2022 results: Best/worst
Best 10+ 3.0% (1.3%)
Best Breakfast 3.4% (1.3%)
Continuing to climb, SEN was up 0.4 for a 2.8% share. Breakfast was up 0.5 points, bringing in a 2.9% share, whilst the best performer was Evenings with 3.5%. The station was up in all dayparts and has lifted or stayed steady in all demos except 18-24.
Magic 1278 1.6% (1.2%)
Cume 143,000 (+12,000)
2022 results: Best/worst
Best 10+ 1.6% (1.0%)
Best Breakfast 1.3% (0.5%)
Up 0.4 points, Magic 1278 has recorded a station share of 1.6%. Breakfast has lifted 0.2%, up to a share of 0.7%. At the other end of the day, Drive sits on 2.0%.
3MP 1377 1.4% (1.6%)
Cume 143,000 (+17,000)
2022 results: Best/worst
Best 10+ 1.9% (0.6%)
Best Breakfast 1.1% (0.3%)
3MP was down 0.2 points this survey, with a 10+ share of 1.4%. A lift of 0.1 saw Breakfast coming in with 0.8%. Weekends are the station’s high point, with a 1.8% share.
RSN 927 0.6% (0.7%)
Cume: 72,000 (-2,000)
2022 results: Best/worst
Best 10+ 0.9% (0.4%)
Best Breakfast 1.4% (0.4%)
A dip in cume and 10+ share dip of 0.1 points saw RSN come in with a share of 0.6%. The station performed best in the 65+ demo, with a 0.9% share.
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