Melbourne Radio Ratings
GfK Survey 6, Survey Period: Sun Jul 11 to Sat Sept 18
UP: 3AW +3.1
DOWN: smoothfm 91.5 -1.1
3AW 18.2% (15.1%)
Cume: 830,000 (+45,000)
2020 results: Best/worst
Best 10+ 20.6% (13.3%)
Best Breakfast 28.4% (15.9%)
The year 2021 continues to deliver strong ratings to news stations with the station recording its third best 10+ number in over six years. It’s the 55th consecutive station survey win. The other two better results came in the last two surveys of 2020. Breakfast with Ross and Russel pushed close to 24%, the best for 2020 and one of the four best shares in over six years. Also climbing above 20% were Neil Mitchell in morning and Brooke Corte and Dennis Walter in evening. The station now has over 25% of all listeners, including the ABC, 55-64. 3AW also remains #2 overall 40-54, trailing only Gold.
Gold 104.3 10.9% (10.0%)
Cume 1,023,000 (-37,000)
2020 results: Best/worst
Best 10+ 10.8% (8.7%)
Best Breakfast 9.4% (7.2%)
30th birthday celebrations mix with another survey win at Gold. Christian O’Connell with Jack Post and Patrina Jones keep a firm grip on the #1 FM breakfast ranking with the show’s equal second-best result since it launched. The station high is afternoon with Toni Tenaglia on a 13.7% share where Gold shares overall leadership with 3AW afternoon. Share 40-54 is nearly off the chart with a lift of 3.3 to 18.9%.
smoothfm 91.5 6.8% (7.9%)
Cume 866,000 (-136,000)
2020 results: Best/worst
Best 10+ 9.7% (6.5%)
Best Breakfast 7.3% (5.0%)
The results here are again reflective of the Covid climate and you can expect normal transmission to resume probably by Survey 8 as hopefully lockdowns become a thing of the past. All dayparts dipped except evening where share was up 1.1 to 6.9%. Listening up was 2.0+ with listeners under 24 and down 2.0+ 25-54.
101.1 Fox FM 6.6% (6.9%)
Cume 994,000 (-59,000)
2020 results: Best/worst
Best 10+ 8.4% (5.2%)
Best breakfast 8.3% (5.0%)
Breakfast share dropped 0.8 to 5.9%. Morning dipped by a similar amount, but drive and evening actually managed to lift their audience shares. Carrie and Tommy now have the station’s highest-rating daypart on 8.6% and they again rank #2 FM drive behind Gold.
Nova 100 6.3% (6.7%)
Cume 961,000 (-74,000)
2020 results: Best/worst
Best 10+ 8.3% (5.3%)
Best breakfast 8.3% (4.6%)
Cume dripped below 1m with 10+ share down 0.4. However breakfast managed to defy the downturn as Chrissie, Sam and Browny lifted 0.9 to 7.1% to be #2 FM breakfast behind only Gold. Breakfast is also the highest-rating daypart at the station. Nova had a scorcher 18-24 where the audience share lifted 3.7 to 16.4%.
105.1 Triple M 4.7% (4.5%)
Cume 589,000 (-40,000)
2020 results: Best/worst
Best 10+ 6.2% (5.0%)
Best breakfast 6.8% (5.2%)
A positive book, albeit off a very low base. The station overall and breakfast lifted. Drive with Mick Molloy is the best performing daypart on 6.3% (+0.5). Share was down 18-24, but up 40-54.
KIIS 101.1 FM 4.6% (4.5%)
Cume 889,000 (+47,000)
2020 results: Best/worst
Best 10+ 6.4% (4.4%)
Best Breakfast 7.1% (4.4%)
Very little movement anywhere across the day which is a good thing in this survey. Breakfast with Jase and Lauren edged higher, up 0.2 to 4.8%. The station cume recovered a little and pushed back closer to 900,000.
SEN 3.7% (3.0%)
Cume 377,000 (+58,000)
2020 results: Best/worst
Best 10+ 3.0% (1.6%)
Best Breakfast 3.2% (2.0%)
This was the station’s best result in two years when it also had a share of 3.7% in Survey 6. Breakfast with Garry and Tim did well with the survey period including three of the AFL Final Series weeks. The breakfast share of 3.8% was up 0.9 and is also the best result since 2019. Morning with Gerard Whateley was on 4.1% (+1.2) and Dwayne Russell’s afternoon show lifted to 4.0% (+0.3). The audience share 18-24 took off, up 6.6 to 8.6%.
Magic 1278 1.7% (1.3%)
Cume 119,000 (-6,000)
2020 results: Best/worst
Best 10+ 1.4% (0.2%)
Best Breakfast 0.8% (0.5%)
Share lifted nicely with cume just having a minor correction. Magic breakfast however dropped 0.3 to 0.4%, but afternoon, drive and evening all lifted 0.5 or better.
3MP 1377 1.2% (1.0%)
Cume 139,000 (+51,000)
Share and cume were up and 3MP now has a better cume audience than Magic. 3MP also has a better breakfast share than Magic, with Jon Vertigan and Julie Strini lifting MP share 0.4 to 0.9%.
RSN 927 0.6% (0.4%)
Cume: 106,000 (+45,000)
Another new high for the station and the breakfast show in its first year back in the survey. Plenty of speculation about a mooted sale of the broadcast licence with Tabcorp seemingly the likely buyer, but the licence hasn’t changed hands yet.
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