Biggest rise: Fox/Triple M +0.8
Biggest fall: KIIS 101.1 -1.3
Bucking the small downward trend were breakfast with Ross and John where share lifted 0.5 to 19.9%. Steve Price and his evening colleagues too posted a bigger share with 7pm to midnight up 0.8 to 19.1%.
101.1 Fox FM 10.4%
After surrendering top spot to smoothfm in the last four surveys of 2018, the Fox is back in double figures and top spot. Breakfast with Fifi, Fev and Byron has kept its winning streak in order with nine successive wins. Hughesy and Kate were #1 drive and extended their margin to 2.0 ahead of their nearest competitor Nova.
smoothfm 91.5 9.7%
Although the station share backed off a little 10+ and all dayparts, the station remains #2 FM and boasts competitive shares in the key demos 25+.
Gold 104.3 9.4%
The station did well to limit the damage from a big fall in breakfast. 10+ share was down just 0.3 despite The Christian O’Connell Breakfast Show slipping 1.6 to 6.8% which is about where the UK DJ started when he first arrived. Both morning and afternoon were up at Gold. Share 40-54 surged 3.3 to 17.0% pushing Gold further ahead of Triple M and smooth in that demo.
105.1 Triple M 7.6%
The challenge for the station and The Hot Breakfast will be to keep the momentum after a good start to the year. Survey 1 has been the station’s best for the past two years – will the numbers slip again as 2019 progresses? The breakfast share of 8.4% is Eddie McGuire’s best since 2016.
Nova 100 7.3%
Nova only had a share better than this once last year and that came in survey eight – Nova is on a roll! Breakfast too perhaps with share up marginally to 7.5%, although the show had plenty of better results too last year.
KIIS 101.1 4.8%
The timing of a campaign to boost awareness and encourage sampling couldn’t have come at a better time with Jase & PJ recording their equal second smallest breakfast share. The station’s 4.8% is its lowest result in over three years. Morning is getting ugly with a share of 3.6%. Will and Woody are performing best with 6.7%.
Not an ideal start to the year with the lowest station share in over three years. However with so much sport being offered on other SEN platforms, an analysis of all the listening elsewhere could show some growth in the SEN audience – just not on its primary frequency. Mornings performed poorly with a share of 2.2% for Gerard Whateley, down 1.3 from the end of last year.
Macquarie Sports 1278 0.3%
Looking at the bright side, share tripled from 0.1% last year. However it is still under 0.5% with a peak of 0.5% in afternoon and drive.