Meghan Markle has been caught up in yet another drama surrounding the brand name of her new lifestyle offering.
Originally called ‘American Riviera Orchard’, Markle was forced to rename the company after running into trademark issues. The Duchess took to Instagram to announce the new moniker, ‘As Ever’, claiming she made the change as the original title was “too limiting”
“As Ever essentially means as it’s always been and if you followed me since 2014 with The Tig, you know, I’ve always loved cooking and crafting and gardening, this is what I do,” Markle said.
“And I haven’t been able to share it with you in the same way for the past few years, but now I can.”
But now it seems Markle may have run in to yet another trademark issue with the new name.
An independent clothing brand from New York, also called As Ever, has now come forward voicing its concerns about Markle’s latest venture. Owner Mark Kolski has since taken to the company’s Instagram account addressing what he says has been an “outpouring of support and concern” regarding the brand. “We are aware. We are not affiliated,” he said.
Kolski continued: “In 2017, As Ever became official and I started manufacturing. There are several women and events that were instrumental in the creation of our brand. I want to thank them again. I also want to thank Robert Chauca and his family run factory. Without all of them, As Ever would not exist.
It’s 2025. We are grateful to still be here making clothing in New York & New Jersey. We are grateful for all the customers coast to coast and world wide that have supported our venture. We will continue As Ever,” he said.
In an interview with The Sun, Kolski said he is looking at options but doesn’t want to change the company name.
“I’m a very small business, it’s a family-run operation. I’m essentially a one man band,” he said. “This new venture has the power and money of Netflix behind it. Even if I wanted to do something I don’t think I have the behemoth of lawyers and money that are behind this.”
Pictured: Meghan Markle