Medium Rare took home seven trophies last Friday at the International Content Marketing Awards in the UK.
Among the agency’s wins was the Grand Prix award for Large Agency of the Year.
Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted from agencies around the globe. The awards were judged by 130 eminent content marketing experts, who selected winners from 32 categories.
The wins continued a hot streak for the content agency, which recently picked up the Agency of the Year award at the Real Media Awards.
Nick Smith, Medium Rare Content Agency’s managing director, said: “To take home seven awards at this global ceremony, including the Grand Prix for Large Agency of the Year, is a phenomenal achievement for an Australia-based agency.
“It’s also terrific to see individual category wins for clients like Qantas, Coles, Officeworks and Australian Seniors and is testament to the wonderful work our teams do every day.”
Medium Rare’s full list of wins included:
GRAND PRIX: Best Large Agency – Medium Rare Content Agency
GOLD: Best Annual Always-On Content Strategy – Coles
GOLD: Best Travel – Qantas
SILVER: Best Use of Monetised Content – Qantas
BRONZE: Best Use of Branded Podcast – Life’s Booming
BRONZE: Best Use of SEO – Officeworks Noteworthy
BRONZE: Designer of the Year – Tony Rice
The agency also had four shortlistings:
Best Membership – Company Director
Best Consumer – David Jones – Wonderworld & Officeworks – Noteworthy
Best Annual Always On Content Strategy – Qantas
Earlier this year, News Corp Australia has announced it had increased its investment in Medium Rare Content Agency, acquiring 20 per cent of the commercial content business it did not previously own.
Michael Miller, News Corp Australasia executive chairman, said: “From the day we launched Medium Rare as a joint venture with founders Gerry Reynolds and Sally Wright in 2014 we’ve had high aspirations for the business and confidence in the growth of the commercial content category. Gerry, Sally, and the Medium Rare team have exceeded these ambitions.”
See also: News Corp Australia increases investment in Medium Rare content agency