Medium Rare Content Agency has been appointed the publisher of NSW Farmers’ new member magazine, due for launch in May 2018.
The monthly magazine will be mailed directly to 30,000 farmers and affiliates across the state, delivering the latest information, opinions and analysis to help participants in the agricultural industry meet the challenges that impact their lives, their businesses and the broader economy.
Medium Rare will provide content and media sales services to NSW Farmers across its magazine, website, EDMs and social activities.
Content will be headed up by Michelle Endacott, formerly managing editor of The Australian Women’s Weekly.
Media sales will be led by Ian Bellert, formerly national advertising manager, agriculture, at Fairfax Media.
“We are delighted to partner with NSW Farmers to create a high-quality publication that will meet the needs of its membership across a wide range of topics and industry sectors,” said Gerry Reynolds, managing director of Medium Rare.
“The magazine will deliver a mix of challenging, informative and human stories – from advances in innovation, supply chain and productivity through to labour, legislative and health matters – and its guaranteed circulation will make it an attractive proposition to advertisers wishing the engage with a high-spending readership.”