Medium Rare Content Agency has announced the appointment of Sarah Macrae to the position of head of social of the agency.
In a new role for the business, Macrae will lead social strategy and campaigns for both Medium Rare, and its specialist content agency Storyation.
Macrae will expand social media services for the portfolio of clients that include Coles, Bunnings, David Jones, Destination NSW, Foxtel, HCF, Officeworks, Qantas and Viva Energy.
Macrae joins Medium Rare from We Are Social, where she was the editorial director responsible for overseeing social strategy and editorial output for clients such as Audi, Foxtel, TikTok and Samsung.
With a 15-year career spanning print, digital, social and branded content, Macrae’s previous roles also include head of commercial content at Are Media and senior editorships at Time Inc. UK and Allure Media.
Medium Rare’s managing director, Nick Smith, said of her appointment: “As content becomes ever more important for our clients, and our service to them becomes truly omni-channel, I’m delighted to turbo-charge our social media leadership and strategy proposition with Sarah’s appointment.”
Macrae said of her appointment: “I’m thrilled to join the team at Medium Rare. They’re known for telling great stories and producing beautiful content for some of Australia’s leading brands.”
“Social offers so many opportunities for brands to connect with audiences in new and ever-evolving ways, and I’m really excited to be part of this cross-platform juggernaut.”
In June, News Corp Australia announced it increased its investment in Medium Rare Content Agency, acquiring 20 per cent of the commercial content business it did not previously own.
The increased investment from News Corp Australia in Medium Rare caps off a spate of strategic investments designed to further scale News Corp Australia’s fast-growing commercial content business.
See also: News Corp Australia increases investment in Medium Rare content agency
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Top image: Sarah Macrae