Medium Rare Content Agency has won a tender from Jetstar Airways to publish its monthly inflight magazine and supply sales services for Australia and New Zealand.
The custom publisher will redesign and relaunch Jetstar magazine in October 2018 and will also publish Jetstar Asia’s bimonthly magazine from the November/December 2018 issue. The Jetstar magazine reaches 20 million passengers per year.
In addition to the print editions, Medium Rare will work closely with Jetstar’s content team to create dedicated stories and videos for the airline’s digital channels such as Jetstar.com and targeted EDMs.
Jacqueline Lunn has been appointed as editor of all Jetstar content platforms to be produced by Medium Rare. She has previously worked for The Sydney Morning Herald, The Australian, QantasLink’s Spirit, InStyle, marie claire and mamamia.com.au.
Medium Rare will handle media sales for all platforms, including ambient advertising.
Medium Rare Content Agency MD Gerry Reynolds said: “We’re delighted to be given the opportunity to create a new-look Jetstar magazine as well as inspirational and practical digital content. And we look forward to providing advertisers with many cross-platform opportunities to reach a diverse and engaged audience that includes millennials, families and small business owners.
“As the publisher of Qantas magazine and its digital extensions, as well as QantasLink’s Spirit magazine, we look forward to continuing to grow our relationship with Australia’s most iconic airline group.”