Medium Rare Content Agency has announced the appointment of Philippa Moroney to the positions of head of content, fashion and beauty and editor-in-chief of JONES magazine.
Moroney starts in her new role on May 2, 2022. She is a highly respected fashion stylist and brand consultant with over 12 years of industry experience gained through her most recent role as senior fashion editor and market director at Vogue Australia.
She previously worked both in Australia and around the world as an editorial stylist and brand representative. She has styled the likes of Celeste Barber, Dua Lipa and Awkwafina for editorials and red carpet appearances.
Moroney has also worked with brands and individuals, consulting and creatively directing teams; styling look books, campaign imagery and runway shows.
Nick Smith, group content director of Medium Rare, said: “Pip is part of the next wave of creative leadership in the industry. A mix of exceptional talent, commercial acumen and wonderful personality, she delivers results for key brand partners and clients that strike creative and commercial synergy. I’m so glad to work with her once again.”
Moroney regularly works with emerging designers, imparting her knowledge and experience to foster home-grown talent. She is also a champion of inclusion, diversity, equality and sustainability in the fashion, beauty and lifestyle industries.
Georgia Hack, general manager marketing for David Jones, said: “We’re delighted Philippa has joined Medium Rare to lead the incredible team behind our creative content and campaign strategies. Her commitment to mentoring the talents of the next generation and to champion the issues that matter most to our customers today will be highly valued.”
Moroney added: “David Jones is iconic in the Australian cultural landscape for nurturing and promoting international and homegrown talent across the fashion and lifestyle industries.
“I’m honoured to carry on that tradition in my role as editor-in-chief of JONES print, digital and social content and look forward to delivering to customers a sense of optimism and dynamism that has become synonymous with David Jones’ content and campaign creative.”