Mediaweek Podcast – Radio Industry – Ep 6


[audio:http://mediaweekpodcasts.com/audio/MediaweekRadio006.mp3]
Mediaweek’s Radio Industry Podcast
Episode 006
Click Play Above or Right-Click Here To Download MP3

PANEL
* Brett Nossiter – Program Director – DMG Novanation and Koffee
* James Manning – Editor – Mediaweek
* Brenden Wood – Moderator

TOPICS
* DMG’s digital radio stations
* Novation is broadcasting dance
* Koffee is broadcasting ‘chilled’ music
* The reason why DMG based their digital radio stations in Brisbane
* Can Novation and Koffee be heard in every Australian capital city?
* Listener reaction to Novanation and Koffee
* Web listening for both DMG digital stations is high
* Listeners have been contributing thoughts about DMG’s software
* Melbourne’s house music DJ Grant Smillie hosts a show on Novanation
* Novanation can be heard Saturday night’s on Nova
* An explanation of how DMG’s engineers and programmers have made a commitment to enhanced audio quality
* DMG uses RCS Selector to create music logs for both of digital radio stations
* Novanation on Twitter
* Koffee on Twitter
* DMG’s digital radio marketing campaign
* Dean Taylor is DMG’s digital radio webmaster, social media producer and show producer
* Novanation and Koffee’s target demographics
* At work listening of Novanation and Koffee
* Bandwidth when listening to Novanation and Koffee on line
* The cost of digital radio receivers
* Portable digital radio receiver – iRiver B20
* The reception quality of digital radio
* DMG have created applications to listen to their radio stations via iPhone
* What information can digital radio listeners view on their radio receivers?
* Advertiser response and support of DMG’s digital radio brands
* DMG’s involvement in Commercial Radio Australia’s official national launch day
* Austereo’s digital radio station Pink Radio
* ABC radio’s DIG format
* Review of Nova 91.9’s breakfast show in Adelaide

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