Mediaweek Podcast – Magazine Industry – Ep 2


[audio:http://mediaweekpodcasts.com/audio/MediaweekMagazine002.mp3]
Mediaweek’s Magazine Industry Podcast
Episode 002
Click Play Above or Right-Click Here To Download MP3

PANEL
* Erica Bartle – Editor – Girl With A Satchel
* Nick Smith – Managing Editor – GQ
* Ros Reines – Gossip Columnist – The Sunday Telegraph
* James Manning – Editor – Mediaweek
* Brenden Wood – Moderator

TOPICS
*Woman’s Day appointments a new editor – Fiona Connolly joins ACP from the Daily Telegraph.
* New Idea apologizes for last week’s Bec Hewitt story & photo
* The Sonia Kruger headline on the front cover of New Idea magazine: “Sonia’s New Love”
* Are readers of gossip magazines forgiving of editorial mistakes?
* GQ magazine’s editorial direction
* GQ’s launch parties
* US cover trends – what sells well
* Dealing with celebrities and their handlers
* Australian Vogue’s front cover
* Supermodels on magazine front covers
* Mag Nation’s Twitter poll results
* Cover girl Michelle Obama
* Publishers move into health: Pacific Magazines launches Prevention / ACP re-launches Good Health
* The magazine industry’s use of Twitter
* Forbes launches ForbesWoman

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