Mediaweek has the highest digital readership among digital media news brands* according to the latest Ipsos iris data for February 2025.
The latest Ipsos iris numbers, recognised as the industry standard for digital audience measurement, show Mediaweek reaching 365,157 Australians last month.
The result reflects growing interest from professionals across media, marketing, advertising and tech who are turning to Mediaweek for news, analysis and industry insight.
Head of content, Frances Sheen said the growth is a result of deliberate focus on original stories and clear, consistent coverage of the issues that matter most to the industry.
“We’ve doubled down on real reporting, trusted sources and timely insights,” she said. “Our readers are decision-makers, creatives, strategists and leaders, they rely on us to be across everything, and we take that seriously.”
Editor-in-Chief Emma Shepherd said the milestone reflects the publication’s renewed editorial vision and strong reader engagement across platforms.
“We’re absolutely thrilled,” she said. “Our team has worked hard to bring fresh energy to the brand, and it’s clear our audience is responding. Media professionals want relevant, intelligent, and timely news they can trust, and we’ve made that our mission.”
The 2025 Mediaweek leadership team is driving the brand’s continued momentum, with Frances Sheen as head of content and Emma Shepherd as Editor-in-Chief, supported by agency editor Alisha Buaya and journalist Natasha Lee. On the commercial side, Andrew Mulready oversees partnerships and advertising as head of commercial, while Sarah Chapman steers overall operations in her role as general manager.
The strong February numbers cap off a string of editorial and commercial wins for Mediaweek, with expanded newsletter subscriptions, daily audience growth, and a sharper presence across LinkedIn and industry events.
With a mix of breaking news, exclusive interviews, data-led analysis, and weekly deep dives, Mediaweek has become a must-read for Australia’s fast-moving media and marketing ecosystem.
*Source: Ipsos iris Online Audience Measurement Service, Feb 2025, P14+ Brand Group, Audience (000’s) News Category (Other News), Digital media news brands include in comparison: Mediaweek,com.au, mumbrella.com.au, adnews.com.au, bandt.com.au, mi-3.com.au