Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it.
Taking #31 on the Agency 50 list was Nick Behr, chief executive officer and founder of the independent media agency Kaimera.
Mediaweek caught up with Behr on delivering exceptional results for their clients, dealing with the potential impact of inflation and rising interest rates, as well as his positive outlook for another strong year ahead.
Mediaweek: Congratulations on making the #31 spot on our Mediaweek Agency 50 list. What was your reaction to your placement?
NB: Although I don’t know Sparrow very well, I was pleasantly surprised to learn that Kaimera was being recognised for its achievements. It’s a testament to how far we’ve come, and I couldn’t be prouder of our team.
But also, how far indies have come and the rise of the independent media agency in Australia. As a note to myself, I should catch up with Sparrow soon and get to know him better.
MW: How does your position on the list reflect the achievements made by Kaimera?
NB: Being on the list in any form is a significant achievement that reflects the success and impact of Kaimera’s work in the media industry. It demonstrates Kaimera’s ability to deliver exceptional results for our clients, and establish a strong reputation within the industry.
MW: What are three industry issues on your mind, and in your opinion, how can they be solved or achieved?
NB: The first issue is the potential impact of inflation and rising interest rates, which may lead to media budget reductions. While we hope this will only be a short-term issue, it’s crucial to remain proactive and prepared.
The second issue is retaining and attracting the best talent to the media industry. There is a need for more collaborative efforts across all agencies and associations to address this challenge effectively.
Finally, the industry must stay ahead of the curve and embrace change as it happens. Recent economic conditions have accelerated the pace of change, and companies that can adapt quickly will be well-positioned for success. At Kaimera, as an agile indie we are positioning ourselves to meet these challenges head-on and emerge stronger.
MW: What is your outlook for Kaimera in the year ahead?
NB: As we prepare for what we believe will be another strong year for Kaimera, we are mindful of the economic climate ahead. Managing our growth during these uncertain times will require careful planning and execution. Nonetheless, we are confident in our ability to navigate these conditions and emerge even stronger.
MW: What are your hopes for the industry in 2023?
NB: Marketers face an ongoing challenge of preserving their budgets across all aspects of marketing. The past 15 years have taught us that it’s crucial not to panic and stay ahead of the curve. However, accomplishing this is easier said than done, especially when there are shareholders to satisfy.
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Top image: Nick Behr