The inaugural Mediaweek Academy is set for launch in July with industry expert Greg Graham leading the training.
The course framework – starting February 22, 2023* – is spread over 10 months and will feature a special blend of interactive elements, Q&A, regular lectures, a feedback loop, and a personalised action plan to implement back in your business after each session.
Industry Legends will also join the academy to provide their insights coupled with young Superstars in their specialist areas.
The academy will open with its first topic – Career Growth and Development – with John Steedman who will take to the stage as the first legend of the academy.
Steedman brings a wealth of knowledge and experience to the event, drawing on his years at GroupM and WPP.
John Steedman
The retired adman pressed on the importance of training to the media industry: “Training is imperative to retaining, growing, encouraging, and motivating talent in an organisation. No matter how long one has been working, there’s always a huge appetite to learn and progress.
“There are two ‘P’s to success: people and product. Get those right and that third P – profit – is a given!” he added.
Rose Herceg, WPP president of Australia and New Zealand, will also take part in the series later in the year. “The day we stop learning is the day we stop dreaming of what’s possible,” she said.
Rose Herceg
“Being a part of this Academy in conversations with Greg, is one of the best ways to elevate our industry to its rightful place. A place of innovation and growth. Where the best, most lateral ideas can help our clients contribute to an economy and open the doorway to a seat at the most important tables,” Herceg added.
Author Oscar Trimboli said: “Listening is a skill, a strategy, and a practice —a way to balance how you communicate.
“Active listeners notice what’s said. Deep listeners explore what isn’t said,” Trimboli added.
Oscar Trimboli
Enthdegree’s Graham Webster, who will join the Pitching to Win panel in February 2023, said: “After almost half a century in the Advertising Industry, I look forward to sharing some learnings from participating in pitches, and now evaluating them. A successful pitch is a mixture of confidence and competence. You won’t win without both.”
“Learning on the job is only as good as the person you are learning from. The depth of experience involved in the Mediaweek Academy will fast track your learning,” Webster added.
Graham Webster
Harris Farm Mag’s Julia Zaetta, who will take part in the Inspiring Creativity panel next year, said: “Get learning! Because whatever you can to give you a brilliant career, grab it with full-on gusto –it’s a sure-fire way to a fabulous life.
“And you know what? It might only mean three connected words that change the way you think forever. Or a question someone answers in an unexpected way. Or perhaps just a hint or two to set you in a whole new direction!
Julia Zaetta
“But however you get it, there’s nothing better. And you’re in such amazing company with Legends and Superstars be prepared for stunning stuff – I can’t wait myself!” Zaetta added.
Additional Legends taking part include Mark Buckman of Accenture Song, Genelle Sharples of Telstra, News Corp’s Louise Barrett, Sunita Gloster from Gloster Advisory and Katie Rigg-Smith from Mindshare.
Mark Buckman and Genelle Sharples
Louise Barrett, Sunita Gloster and Katie Rigg-Smith
Graham said ahead of the Mediaweek Academy launch: “I’m very proud that every Legend I approached about being involved in the Mediaweek Academy immediately said yes, they wanted to help and support this new industry educational initiative.
“The depth of knowledge and experience of these Legends is truly outstanding and I know the scholars attending will find the Legend’s insights incredibly rewarding.
Greg Graham
“It’s not often you get to hear from industry Legends of this calibre and for them to share their industry insights and knowledge.
“I can’t thank them enough, having the opportunity to engage in a conversation with the Legends about important career, industry skills, and educational topics is priceless. This unique experience and engagement with these Legends will ensure the Mediaweek Academy delivers true inspiration,” he added.
See also: Sparrow’s Nest: What essential industry training do I need to fast-track my career?
See also: Mediaweek Academy to launch in July, led by Greg Graham
Graduates from the 10-month Mediaweek Academy course will gain certification ensuring they are the hottest talent for that next new job or promotion opportunity.
The early bird package for the Mediaweek Academy will be available until December 16.
The course structure:
• Wednesday, Feb 22 – Career growth & development – with Legend John Steedman and Superstar Rebecca Drummond, from Wavemaker ANZ
• Wednesday, March 29 – Building client trust & respect – with Legend Mark Buckman from Accenture Song, and Superstar Duncan McGrath from Google
• Wednesday, April 26 – Sales & negotiation skills – with Legend Genelle Sharples from Telstra and Superstar Philippa Noliea-Tani from Wavemaker
• Wednesday, May 31 – Building your Personal Brand – with Legend Sunita Gloster from Gloster Advisory and Superstar Lara Brownlow from LinkedIn
• Wednesday, June 28 – Listening skills – with Legend author Oscar Trimboli and Bare Feat founder Chloe Hooper
• Wednesday, July 26 – Pitching to Win – with Legend Graham Webster from Enth Degree, and Superstar Joe Frazer from Half dome
• Wednesday, August 30 – Storytelling/Presenting Skills – with Legend Rose Herceg from WPP, and Superstar Jules Lund from Tribe
• Wednesday, September 27 – Inspiring Creativity – with Legend Julia Zaetta from Harris Farm Mag, and Superstar Adam Ross from Coca Cola
• Wednesday, October 25 – Partnerships & Collaboration – with Legend Lou Barrett from News Corp, and Superstar Danni Hudson from Snap Inc.
• Wednesday, November 29 – Leadership/Management Mindset – with Legend Katie Rigg Smith from Mindshare, and Superstar Jimmy Hyett from This Is Flow
CLICK HERE TO SIGN UP AND SECURE YOUR SPOT NOW
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Top image left to right is John Steedman, Rose Herceg, Oscar Trimboli and Julia Zaetta
* Updated course dates (original dates were July 2022 to Feb 2023)