In the sector that can compare only with digital in terms of revenue growth, Adshel will be one OOH business to watch next year now that owner APN News & Media has bought out the Clear Channel shareholding. Atkinson told Mediaweek recently that will make a big difference to the business in 2017 with opportunities for organic growth and by acquisition. “The big thing is that we can now work more closely with radio. APN also has a share of Emotive who are content creators with social video so there is also an opportunity to work closer with them.” Adshel will need to be nimble to compete against the might of merged APN-oOh!
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