Media Federation Awards: 2017 winners

The MFA last night announced the winners of the 19th annual MFA Awards

The MFA last night announced the winners of the 19th annual MFA Awards.

MFA Awards Chair Joe Lunn said: “Congratulations to all the winners, our industry continues to create award winning work that is of the highest calibre, that is innovative and most importantly that delivers commercial outcomes, ROI and helps clients grow.”

The 2017 MFA Award winners are:

Grand Prix – Sponsored by Seven West Media

Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare

When selecting the Grand Prix winner, judges commented: “A long term strategy and solid business strategy that delivered over time. Over the course of 18 months, Ford became market leader. In a short term world, it’s refreshing to have a different long term approach that yielded fantastic results for the client.”

Best Demonstration Of Short-Term Results – Sponsored by Facebook

Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
Silver – Go Gentle Australia, Be The Bill – Harnessing The Power Of Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners

Best Demonstration Of Long-Term Results – Sponsored by MOVE

Gold – Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare Silver – ANZ, Buy Ready, PHD Melbourne

Best Communications Strategy

Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity Silver – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY Bronze – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney

Best New Product Launch/Relaunch

Gold – Microsoft, Forza Horizon 3: Leave Your Limits, Carat Australia

Best Integrated Campaign

Gold – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney Silver – Google, The Google app & The Voice, PHD Australia

Best Use Of A Small Budget (up to $300K)

Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity Silver – WWF Australia, Safe Passage For Sea Creatures, Starcom

Most Innovative Use Of Media – Sponsored by Nine

Gold – Qantas, Out Of Office, The Monkeys
Silver – University of Melbourne, Made Possible By Melbourne, McCann Melbourne Bronze – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare

Best Collaboration

Gold – University of Melbourne, Made Possible By Melbourne, McCann Melbourne
Silver – Google, The Google app & The Voice, PHD Australia
Bronze – FremantleMedia Australia, Family Feud Disney Edition, FremantleMedia Australia

Best Use Of Technology

Gold – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare
Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare Bronze – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD

Automotive Vehicles, Products & Services

Bronze – Hyundai Motor Company Australia, Hyundai Dealer Stealer, Ansible and Initiative Sydney

Durable Consumer Goods

Gold – LEGO Australia, Build Australia, UM Sydney

Fast Moving Consumer Goods

Gold – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips of Aussies, PHD

Financial Services

Bronze – Latitude Financial Services, You Can Do better, CHE Proximity

Food & Beverages – Sponsored by the Advertising Standard Bureau

Gold – Unilever, Tapping Into The Tipping Point With Lipton Ice Tea, PHD Media

Public Sector, Utilities & Charities

Gold – WWF Australia, Safe Passage For Sea Creatures, Starcom
Silver – Go Gentle Australia, Be The Bill – How We Harnessed The Power Of Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners

Media & Entertainment – Sponsored by OzTAM

Gold – SBS, Deep Water, Zenith
Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare

Retail & eCommerce

Gold – Ancestry.com.au, Storytelling Is In Our DNA, OMD Silver – eHarmony, Be my Valentine, OMD Australia

Telco, Travel, Leisure & Other Services

Gold – Tourism Western Australia, #JUSTANOTHERDAYINWA – How We Harnessed The Power Of Social Media To Enable A Few, To Get The Many, To Sell (to) The Lot, Cummins&Partners

Best Use Of Data, Adtech, Analytics Or Research

Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
Silver – Flight Centre Travel Group, Building The Flight Centre Travel Group Co-op, Ikon Communications
Bronze – Cochlear, The Hearing Test In Disguise, CHE Proximity

Best Use Of Real-Time Marketing

Gold – The University of Sydney, Dynamic Recruitment, The Monkeys
Silver – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD

People & Culture Award

Gold – OMD, Conquering Churn With Life/Work Blend
Silver – PHD Media, Behind PHD’s Transformation, A Journey Of 180 People

Marketing Team Of The Year – Sponsored by the AANA

Gold – Meat & Livestock Australia
Silver – Westpac Group

Media Partner Of The Year

Gold – Val Morgan
Silver – AdShel
Bronze – Nova Entertainment

NGEN Award – In Support of UnLtd

Gold – Max Learmont & Nolan Yu, League Of Hearoes, UM

Pro-Bono – Cause Marketing Incentive In Recognition Of Pam Lane

Gold – The Pyjama Foundation, OMD & The Pyjama Foundation, OMD Silver – Foodbank, Foodbank Food Fight 2016, Maxus

2017 Hall of Fame

Charles Parry-Okeden

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