Every Easter many media companies who want to engage with existing and potential new Sydney audiences make sure they have a presence at the Sydney Royal Easter Show.
The Show’s head of commercial is former radio sales executive Paul Bowd who has just closed the books on his first event. Bowd told Mediaweek the organisation attracted big promotional support and many media activations from media companies this year.
“The 2017 attendance figures have far exceeded our expectations. Over the two weeks we entertained 922,827 visitors, a massive increase of 23% on the 2016 Show and 9% ahead of our budgeted forecast.
“I couldn’t have asked for better support from our media partners and their coverage certainly played a large part in our extraordinary visitor figures – the highest in over a decade.”
Media Partners: Sydney Royal Easter Show 2017
Nine Network
Sponsorship of Woodchop Arena and Grand Parade plus on-air ticket giveaway
Seven Network
On-site studio activation. Guest appearances by Mark Ferguson, Kylie Gyllies, Larry Emdur, Michael Usher, Tom Williams and others plus on-air ticket giveaway
The Australian Women’s Weekly
Naming rights sponsorship of The Australian Women’s Weekly Theatre Kitchen
Julie Goodwin for The Weekly, Seven Easter Show studio
2GB/2UE
Alan Jones introduced The Man From Snowy River each night on the big screen at Spotless Stadium and gave away $10,000 worth of Harvey Norman gift cards in a cross-promotion plus on air ticket giveaways
ARN: KIIS ,WSFM and The Edge
KIIS – Kyle and Jackie O sponsored the Haunted House of Horrors, Panic Rooms, torture test and slingshot activations. Last year they won an ACRA for the Haunted House of Horrors. WSFM ran a Pie Hole food challenge with Jonesy and Amanda and The Edge provided promotional support + on-air ticket giveaway
The Land
Sponsorship of Sydney Royal Showgirl Competition, Rural Achievers Awards and Agrichats plus editorial support
2ME
14-day outside broadcast
News Corp
Daily Telegraph Paddock sponsorship, Glamping Promo, Daily Highlights map, Show Guide, ticket giveaways + Newslocal ticket giveaways