The Multi Channel Network (MCN) and Ten Network have entered into a long-term agreement that will see MCN represent Network Ten’s television, catch-up and digital properties for advertisers. Under the agreement, MCN commences sales representation on behalf of Ten Network from September 1st 2015.
MCN CEO Anthony Fitzgerald said the agreement between MCN and Ten Network will evolve the way television and digital video advertising is bought and sold in Australia; creating new opportunities for the media industry.
“MCN has long championed the power of television overall, and the benefits of an FTA-STV combination for advertisers and agencies and we are delighted to see this agreement come to fruition.
“Under the agreement with TEN, MCN will continue to simplify and evolve the television and online video trading model in Australia and position MCN as the first inclusion for todays ‘all video’ media plans,” Fitzgerald said.
“Fundamentally, the MCN-Ten sales representation agreement provides advertisers access to targeted premium content, underpinned with high levels of accountability and the lowest level of audience duplication. Ten will be well placed in the future to take advantage of MCN’s unrivalled data and trading platforms Landmark and Multiview, delivering advertisers more efficient, accountable TV targeting and trading,” he said.
Ten Network Executive Chairman and Chief Executive Officer, Hamish McLennan (pictured), said: “The sales representation agreement with MCN represents a step change for Ten Network.
“By joining forces with MCN, Ten Network will gain scale, new efficiencies, improved data capability and broader integration opportunities for its advertising clients.
“The combined sales operation will give advertisers a new way to reach consumers across all video content distribution platforms,” he said.
The agreement combines MCN’s existing 68 subscription television (Foxtel) channels with Ten Network’s15 free-to-air metro television channels. Ten Network includes free-to-air television channels TEN, ELEVEN and ONE in Australia’s five metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.
In the digital area, the addition of catch-up and streaming service tenplay to MCN’s existing network of Telstra, Foxtel, Fox Sports and partner sites will provide a unique monthly audience of 8 million.
In collaboration with the team at Ten Network, MCN’s in-house creative and strategy team, Multiply, will create unique cross-network, multiscreen advertising solutions at scale for advertisers.
The strengthened MCN Sport team will empower brands to connect with passionate fans across NRL, AFL, Rugby League, Big Bash, F1, V8s, A League and much more.
MCN’s existing multiplatform entertainment brands span from the TV screen to online, mobile and tablet devices and include Foxtel Networks, FOX SPORTS, Telstra Media, Sky News, Discovery Networks, BBC Worldwide, Turner Broadcasting, NBCU, Viacom International Media Networks, and Sky Racing. Most recently, MCN extended its All Video strategy to include Qantas Inflight Entertainment and has a continued investment in high impact Digital Out of Home TV locations.
Source: MCN