Multi Channel Network (MCN) has announced four key executive appointments to lead its new organisational structure. The company has also unveiled its new brand, revealing a new people-centric visual identity and philosophy.
The move to reshape MCN comes after Network Ten moves its ad sales in-house. As MCN promotes talent from within, it is losing a number of longtime members of its senior team.
The executive appointments include:
Nick Young, MCN’s National Sales Director has been promoted to Chief Sales Officer, responsible for sales and revenue growth for all MCN divisions: TV, Digital, Mobile, Sport and Digital Out Of Home.
MCN’s Chief Commercial and Corporate Development Officer, Suzie Blinman, will refocus her role to Chief Customer & Commercial Officer to help create more shared value between channel partners and advertisers.
National Digital Sales Director, Nev Hasan, has been appointed to Director of MCN’s new Advanced Advertising Team dedicated to helping advertisers win in the attention economy.
Longtime business leader, Naomi Edney, is Director of the new Centralised Trading Group established to provide a fast and efficient transactional sales service for all MCN assets.
All four roles are based in Sydney and will report directly to CEO, Mark Frain.
MCN has also promoted Lauren Winters to Director of People and Culture and Sammy Lo has been appointed to Director, Technology, Product and Operations heading up the converged tech and product teams across TV and Digital.
Angela Goodsir, Chief Technology Officer, will be departing the business at the end of the calendar year, as will Shae Bonney, MCN’s National Director for Direct and Independent agencies; Paul MacGregor, National Director for Multiply, Marketing and Client Solutions and Melina Augoustakis, Melbourne Sales Director.
Of the new appointments, MCN CEO, Mark Frain, said: “MCN has always been known for pioneering technology platforms and generating powerful ideas. Our new organisational structure, led by these four exceptional media executives and the broader MCN executive team including Ben Sumpter running MCN Melbourne and Kevin Hearn in Brisbane, will ensure we continue to deliver premium advertising experiences.
“Nick, Suzie, Nev and Naomi’s passion and dedication have helped shape MCN into the leading business it is today and their expertise will help us reshape the business to ensure improved efficiency and service to our advertisers and partners. I’m thrilled to have them as part of MCN’s key leadership team as we look to further disrupt the status quo and reset our business.”
MCN’s rebrand, steered by MCN’s new Head of Marketing and Communications, Sarah Tucker, sees the business redefine its behaviours, positioning and visual identity to express a new, people-centric philosophy.
Frain commented: “As we look to the future, we’ve made the decision to put people – whether that be our team, partners or clients – at the heart of MCN. We’ve kicked off our transformation with a customer-centric organisational model and I’m thrilled to now share the next stage of our evolution – a people-focused brand position.
“From the way we look, to the way we talk and service our clients, MCN will be focused on putting people at the centre – so much so, we’ve put the silhouette of a person in our new logo. We’re focused on doing things differently, and we look forward to taking our community along on the journey. Welcome to the new MCN.”
Nick Young – Chief Sales Officer
Young, who commenced at MCN in 2011 to help develop and grow the digital business, will use his experience across both TV and digital sales to lead the new integrated Agency Sales Group, inclusive of the Client Partnership’s Team tasked to deliver deeper, long-term partnerships for agencies’ key clients.
Suzie Blinman – Chief Customer and Commercial Officer
Blinman joined MCN in 2011 as the Commercial and Business Development Director and has been the Chief Corporate and Commercial Officer for the past three years. The newly created senior executive role was established with the objective of driving growth through improved efficiencies, the development of new revenue models and commercial outcomes. As Chief Customer and Commercial Officer, Blinman will use her expertise in strategy and commercial models to support and drive growth for MCN’s channel power brands.
Nev Hasan – Director, Advanced Advertising
A media executive with over 10 years’ experience combining data and creativity for digital media sales, Hasan’s new focus as Director of the Advanced Advertising team will be to drive more effective advertising opportunities in collaboration with agency and channel partners. The division will build new solutions and models that aim to cut through the attention economy.
Naomi Edney – Director, Centralised Trading
Following many years leading MCN’s Dynamic Trading team, Edney is now responsible for MCN’s entire trading function as the business looks to converge TV and Digital sales. Edney’s role will focus on extracting briefs in real time in order to provide the sales group with additional time in market. The engine room for MCN’s sales force, Edney’s team will be aligned with agency portfolios in order to ensure clients’ needs are meet from brief to delivery.