McDonald’s Australia is celebrating the return of the NRL and AFL seasons for 2025 with new footy campaigns with DDB Sydney and OMD Sydney.
The two videos capture each code’s iconic footballs in delicious close-up detail, from the red Australian leather and laces of the Sherrin to the handcrafted seams and signature dimples of the Steeden, to mark the start of the 2025 season.
Jack Nunn, creative partner at DDB Sydney, said: “To steal a line from Bruce (Bruce McAvaney), these are delicious.”
The campaign, now live, launched as part of the brand’s broader sponsorship of the NRL and AFL codes, where Macca’s continues its “Footy. I’m lovin’ it” platform. It will appear on online video, social and in stadiums.
This comes after McDonald’s launched a campaign that leaned into office workers returning to work as part of a wider ‘return to routine-ish’ with DDB Sydney and OMD Sydney.
The out-of-home campaign features spreadsheet artwork ads targeting CBD office workers, showing there are more delicious things to crunch than numbers.
The ads are running in more than 760 sites in and around the Sydney CBD, including digital OOH, office building lobbies, and even small-format elevator screens.
“There’s nothing quite like a Macca’s run to break the humdrum of the day. With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper,” Nunn said of the return to work campaign.
OMD Sydney managing partner, Emily Bosler, said: “We are executing a tactical, programmatic digital out-of-home strategy to drive contextual relevance during key moments of back to work routine.
“Strategically selecting outdoor in high foot traffic CBD areas and in-office environments, allows us to effectively reach the ‘back to work’ audience and tempt them with a Macca’s run.”
Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD Sydney