Foxtel Group and Warner Bros. Discovery have announced partnership for 2025 and beyond, with Foxtel serving as a launch partner for the new Max streaming app, set to debut in Australia on 31 March 2025.
As part of the deal, Foxtel’s 1.4 million residential subscribers will have access to Max’s expanded content offering at no additional cost to their existing subscription. The integration is designed to enhance viewer experience and extend advertising reach within an increasingly competitive streaming market.
Additionally, the Max app will be available on Hubbl, ensuring seamless access through its user interface. This strategic partnership highlights both companies’ commitment to innovation and offers advertisers fresh opportunities to engage with a broader, digitally connected audience.
Some of the content featured on the Max app will include HBO Originals, Max Originals, and shows from Warner Bros., Discovery, Cartoon Network and more. Key WBD franchises, such as Harry Potter and the DC Universe, underscore its high-value offerings.
The platform will also deliver current and returning seasons of popular series like House of the Dragon, The Last of Us and And Just Like That…, positioning Max as a strong contender in the competitive streaming market.
Chief executive of Foxtel retail and Hubbl, Hilary Perchard, said: “This renewed collaboration confirms our position as a partner of choice for the world’s largest entertainment studios who seek scale and reach for their premium entertainment content.
Hilary Perchard
“We have always said optionality is central to our long-standing partnership. The strength of our products and much-loved brands means that we have been able to innovate and evolve our partnership with Warner Bros. Discovery in a unique model that enables mutual growth.”
Meanwhile, Warner Bros. Discovery GM – ANZ, Michael Brooks, said: “Through our long-standing partnership, Australians have enjoyed WBD’s world-class content through Foxtel Group platforms for many years. As we launch the Max app in Australia – and look to maximise its reach through partnerships – it makes perfect sense for us to create a unique option we know will resonate with Foxtel subscribers and Hubbl users.
Perchard continued: “We have been partners with Warner Bros. Discovery for over 20 years and are delighted that our world-class aggregation products will play key roles in launching Max in this market.
“As launch partner, our Foxtel and Hubbl customers will be able to seamlessly access the breadth of content across the Warner Bros. Discovery content slate, which has always been popular among audiences, ensuring we continue to deliver exceptional value for our subscribers.”