Warner Bros. Discovery (WBD) has officially announced the launch of its premier streaming service, Max, in Australia on Monday, 31 March 2025. This move is set to reshape the Australian streaming landscape, offering a comprehensive content library that spans iconic brands and franchises.
Max will serve as the central hub for a diverse range of content, bringing together HBO Originals and Max Originals, including highly anticipated series such as The Last of Us, House of the Dragon, Euphoria, and Peacemaker. Season two of The Last of Us will debut exclusively on the platform on 14 April 2025. Fans of classic television will also be able to stream Warner Bros. Television’s most beloved series, including Friends, The Big Bang Theory, and Rick and Morty.
The platform will feature recently released theatrical hits from Warner Bros. Pictures and DC Studios, including Barbie, Beetlejuice, and Twisters. In addition, Max will house some of the most popular franchises in entertainment history, including Harry Potter, Lord of the Rings, and the DC Universe. Viewers can also expect a mix of real-life stories and family-friendly content from networks like TLC, HGTV, and Cartoon Network, with shows such as 90 Day Fiancé, Outback Opal Hunters, Ben 10, and We Bare Bears.
JB Perrette, CEO and president of global streaming and games at WBD said: “We’ve been clear that the globalisation of Max is a top priority, and Australia represents one of our biggest new markets and a significant opportunity to delight even more fans with the incredible stories told by our iconic brands. Combining an unrivalled breadth of high-quality content, legendary franchises and a strong product experience, Australians can look forward to the highest-calibre streaming proposition from March 31.”
Michael Brooks, general manager WBD Australia and New Zealand said: “WBD has a long history in Australia, and we know our world-class content from HBO, Warner Bros., Discovery and more is incredibly popular with audiences here. We have a clear strategy to maximise reach through our direct-to-consumer app and distribution partnerships, and our collaboration with Foxtel at launch is a testament to that. We can’t wait for fans across the country to experience Max.”
A major part of Max’s Australian launch strategy is its partnership with Foxtel, which will provide Foxtel subscribers access to the Max app at no additional cost. This collaboration ensures that existing Foxtel users can seamlessly transition to Max’s extensive content offering while maintaining their current subscriptions.
The introduction of Max is set to shake up the Australian streaming market, intensifying competition among established platforms such as Netflix, Stan, Disney+, and Amazon Prime Video. With Max now serving as the exclusive home of HBO content in Australia, it could also lead to changes in the content available on other local streaming services like Binge, which has traditionally hosted HBO programming through its partnership with Foxtel.
Max will be available for subscription at www.max.com and via app stores, including the Apple Store and Google Play Store. The service will be accessible on mobile, tablets, gaming consoles, and connected TVs, including Hubbl. While pricing details have yet to be announced, Max will launch with multiple subscription tiers, including premium, standard, and an ad-supported option. Additional information about pricing, features, and content will be released in the weeks leading up to launch.