Max, Warner Bros. Discovery’s flagship streaming platform, has officially launched in Australia today, bringing together some of the world’s most recognised entertainment brands into one premium destination.
The new service is home to HBO’s award-winning programming, Warner Bros. blockbusters, DC Universe titles, Discovery’s real-life entertainment, kids’ favourites, and more. Available now via www.max.com, Max can be accessed across major mobile, tablet, gaming, and connected TV devices, with three pricing plans and a special introductory offer for early subscribers.
Among the biggest drawcards is the exclusive premiere of season two of The Last of Us on April 14, one of HBO’s most talked-about global hits. Other premium HBO titles available from launch include Succession, Euphoria, The White Lotus, House of the Dragon and The Penguin, as well as Max Originals such as And Just Like That… and The Pitt.
In addition to scripted hits, Max will serve up a deep library of entertainment across genres. Blockbusters like Barbie, Wonka, Beetlejuice Beetlejuice, and Twisters join classics like Casablanca and Gone with the Wind. Franchises including Harry Potter, The Lord of the Rings, and the DC Universe sit alongside long-running favourites like Friends, The Big Bang Theory, and Rick and Morty. Local audiences will also recognise popular Discovery content such as Aussie Gold Hunters, Outback Opal Hunters, and Deadliest Catch, as well as reality staples like 90 Day Fiancé and Say Yes to the Dress.
JB Perrette, CEO and president of global streaming & games at Warner Bros. Discovery, said the launch continues the company’s global streaming expansion.
“While the Max brand may be new to Australians, the programming engines at the heart of it, including HBO, Discovery, Warner Bros., Harry Potter, the DC Universe, are already loved by audiences here,” he said.
“Now for the first time, these brands come together alongside additional premium content from WBD’s portfolio, to offer a distinct streaming proposition for local fans.”
James Gibbons, president of APAC at Warner Bros. Discovery, said of the launch, “From the world’s most talked-about series, iconic franchises and hit blockbuster movies to compelling factual programming, reality favourites and kids’ content, Max offers thousands of hours of premium entertainment in one new streaming home.’
“With three different pricing plans, broad device capability, and several distribution partners for maximum reach, our deep vault of content has never been more accessible for Australians,” he added.
Read our chat with Sasha Mackie, senior director of marketing – streaming, studios & networks, Australia and New Zealand, here.
Plans and pricing
Max is available via three plans:
• Basic With Ads: Stream on two devices in full HD.
• Standard: Stream on two devices in full HD with up to 30 downloads for offline viewing.
• Premium: Stream on four devices in 4K UHD with Dolby Atmos (where available), and up to 100 downloads.
Australians who sign up by 30 April, 2025, will receive a special promotional price for the first 12 months, available across all plans. Full details are available at www.max.com.
The platform also offers a personalised, user-friendly experience, including tailored recommendations, user profiles (with kid-friendly options and parental controls), and convenient features such as “Continue Watching,” favourites, and offline downloads (depending on plan).