Maven PR wins Crohn's and Colitis Australia account

The non-profit provides support and resources for individuals affected by Crohn's disease and ulcerative colitis, lifelong gastrointestinal disorders with no cure. CCA fosters a support community, promotes research, and raises public awareness about the challenges faced by individuals with inflammatory bowel disease (IBD).

Maven PR will work with CCA to spotlight its research innovations and fundraising initiatives through a media relationships campaign and influencer marketing.

“As someone who personally battles Crohn's disease, securing the PR account for Crohn's and Colitis Australia is profoundly significant to me," said Sophie Muir, founder and director of Maven PR.

"This partnership is more than just a professional achievement; it’s a deeply personal mission to amplify the voices of those affected by IBD, which is an incurable illness that over 100,000 Australians suffer from. Our goal is to drive greater awareness and support for the IBD community. I am honoured to contribute my expertise and passion to an organisation that tirelessly works to improve the lives of individuals living with these challenging conditions.”

"We are delighted to partner with Maven PR and are confident that their expertise and dedication will significantly enhance our advocacy and awareness efforts," added Leanne Raven, CEO of Crohn's and Colitis Australia.

"With Sophie Muir's personal connection to Crohn's disease, we believe this collaboration will bring a unique and heartfelt perspective to our mission, helping us reach and support even more individuals affected by IBD."

"With Sophie Muir's personal connection to Crohn's disease, we believe this collaboration will bring a unique and heartfelt perspective to our mission, helping us reach and support even more individuals affected by IBD."

Earlier this year, Ardent Agency was appointed to lead the PR campaign for The Fred Hollows Foundation, similarly supporting the non-profit across earned media relations, ambassador procurement, influencer engagement, and social media amplification for two major community fundraising events in 2024.

See also: Ardent to lead PR for The Fred Hollows Foundation