Maurice Blackburn Lawyers has appointed Overdose Digital and Match & Wood to its media account, effective 1 July. The account went up for pitch in March, managed by Dan Johns from Tumbleturn Media.
The media incumbent is Half Dome, while Howatson+Co handles the business’ creative account.
Stephen McKeown, head of marketing at Maurice Blackburn Lawyers, said the collaborations “mark a significant step forward in our commitment to having a media presence that enables clients to get access to justice.
“Overdose brings innovative performance expertise and a proven track record of driving results. Their agility, smarts and passion have made them a highly valued partner, and we are excited about continuing to work with them. We are very excited to continue our existing collaboration with Laura Jackson and her team at Overdose Digital.”
Laura Jackson, CEO of Overdose Digital, said: “We are genuinely excited to deepen our partnership with Maurice Blackburn. We pride ourselves on delivering innovative and impactful performance strategies. We are committed to driving meaningful results and look forward to working even more closely with Stephen McKeown and his team.
“This collaboration is not just about business; it’s about creating lasting value and achieving shared goals.”
McKeown added that Match & Wood impressed the brand with its “strategic thinking and deep understanding of our industry’s complexities, combined with their robust capability across all channels.”
Lyndelle O’Keefe, CEO of Match & Wood, said: “We’re so excited to have the opportunity to partner with Maurice Blackburn, a distinguished brand with a solid reputation, and our team is keen to collaborate closely with their broader business to drive impactful results. This will be a true partnership across both businesses.”
Maurice Blackburn thanked incumbent, Half Dome, for shaping its media strategy and amplifying the law firm’s message over the past six years.
“We sincerely thank them for their dedication, effort and friendship. Half Dome has been an integral part of our journey, their contributions have been valuable, and we wish them continued success,” McKeown added.
Howatson+Co has held the creative account since June 2021. Its acclaimed Exhibit AI campaign for the law firm used AI to visually capture refugees’ experiences in detention centres, where photography is banned, based on 300 interviews with refugees.