Squarespace has unveiled its 10th Super Bowl campaign, directed by Hollywood legend Martin Scorsese. The 90 second version of the ad, Hello Down There, has already been released, with the 30-second set to run during the first half of Super Bowl LVIII on February 12, 2024.
“At my age, it’s a stretch finding a directorial debut. When Squarespace first approached me to create a spot, I thought this was my shot,” said Scorsese.
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“Let’s go big, let’s do something out of this world – space guys building a website. I’m a New Yorker. We’re busy, always on the move. Would we even notice extraterrestrials living among us? It’s going to launch on this show called Super Bowl? Supposed to be big!”
Hello Down There shows people engrossed in their screens, unaware of the aliens’ attempts to make contact. Frustrated by their lack of success, the aliens turn to Squarespace, creating a website in hopes of connecting with Earthlings for the first time.
David Lee, chief creative officer at Squarespace, said “At Squarespace, we have always said that an idea isn’t real until you make a website for it.
“It’s been an honour to work alongside the cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign.
“Our focus on design and creativity has always been at the heart of our business and the reason why people choose us – and nothing illustrates this more than our Super Bowl campaigns.”
‘Hello Down There’ by Martin Scorsese for Squarespace, Super Bowl LVIII
Additional elements of the campaign include an extended version of the in-game spot, special edition movie posters, as well as additional video content, including a comedic short featuring Martin Scorsese and his daughter Francesca Scorsese discussing the creation of a Squarespace website.
Francesca also directed a behind-the-scenes look at the in-spot production process.