Marquee has announced the launch of its radio module, designed to manage the advertising instruction process for radio campaigns.
The radio module allows media agencies, advertisers, creatives, and media owners to communicate and apply client campaign instructions via an intuitive, integrated, real-time platform that provides visibility over every stage of the process.
The radio product follows the launch last year of Marquee’s television module. The television module has been a great success, with leading agencies and prolific advertisers using the platform to communicate thousands of campaigns.
The Marquee platform is an Australian first and fulfils the need for a critically important final step in the campaign management process between agencies, advertisers and media owners. Marquee provides a single source of truth, connecting all parties to de-risk and create substantial efficiencies for all parties, by up to 75% versus the old labour-intensive process.
In the decades before Marquee, advertising instructions were managed by emails and spreadsheets causing unnecessary double-handling and back-and-forth between parties, and a distinct lack of version control with low levels of confidence and costly mistakes causing complications for all parties.
Marquee has changed all that by streamlining the process and allowing transparency for all parties.
Donna Lennox, SCA head of revenue operations, said: “The uniformity of Marquee’s radio product is really a great initiative. We receive various instructions from agencies and clients in various formats and, as a result, there is a lot of deciphering that needs to happen.
“Marquee provides our teams with the consistency and standardisation that is so helpful in this dynamic and fast-paced environment,” she added.
Left and right: Murray Burden and Tracey Iskander
Marquee was established by former Network 10 head of ad operations, Tracey Iskander, who saw first-hand costly campaign errors in the hundreds of thousands of dollars. She was joined at Marquee by co-founder and commercial director, Murray Burden, previously the commercial director of Adstream (now Extreme Reach), the creative logistics company.
Iskander said: “We decided to launch Marquee from our previous experience of witnessing the labour intensive, pressure cooker and cumbersome process of materials instructions.
“The volume of information is relentless, with many people to communicate with, many moving parts and significant margin for costly errors. Marquee is a digital transformation solution that improves the process for all parties.
“We are proud to be developing an Australian first. Our technology underpins the solution and we have been encouraged by the support and willingness of our customers to come with us on the journey to shape the product in a truly collaborative effort.
“These systems are highly complex but building them with our customers has been one of the highlights,” she added.
Burden said: “Following the great success of our TV launch last year, we are excited to now launch radio, again allowing the industry to streamline a very complex process for radio campaigns with a seamless, centralised platform. We have big plans to launch our solution in other media sectors and introduce further enhancements in the near future.”
Joanna Barnes, PHD national head of investment, said: “A significant amount of time and expertise is spent on campaign strategy, planning and buying – and ensuring these messages are delivered in market with accuracy and timeliness is critical for advertisers and agencies.
“PHD constantly looks at ways to automate and innovate to ensure our teams remain focussed on solving our clients’ business challenges. Marquee successfully connects all parties, acting as an end-to-end platform and ensuring the campaign will be delivered in market with confidence.
“The team at Marquee makes this process seamless, eliminating what has always been a very manual and time-consuming process overall but especially across retail messages or where multiple creative revisions are needed.
“Our teams, creative agencies and media partners have benefited hugely from all that Marquee delivers. They are leading the market in this space.”
Starcom investment director, Penny Gordon, said: “At Starcom, we are always reviewing ways in which we can drive operational excellence and how we use technology to streamline workflow for our clients.
“We recognised that Marquee was leading the way in terms of being an innovative solution around automated material instructions. To date, our teams have had positive feedback in terms of process and time saving which ultimately benefits our clients.”
The radio module is now available on Marquee.