“If the last 18 years are anything to go by the next chapter leading Droga5 will be equally exciting,” Mark Green wrote in a LinkedIn post following the news of his appointment as global CEO of Droga5.
Green leaves The Monkeys after nearly two decades as CEO and at the helm of iconic campaigns such as Qantas’ I Still Call Australia Home, Meat & Livestock Australia’s ‘You Never Lamb Alone’ and Telstra’s ‘Hello Christmas’.
“What a ride and privilege it has been to start The Monkeys with Scott Nowell and Justin Drape. And then build something with so many talented people.”
Among those he thanked in the post were Fabio Buresti, Matthew Michael, Tara Ford, Barbara Humphries, Scott Dettrick, Damon Stapleton, Storm Day, Penny Brown, Ant Keogh, Paul McMillan, Michael Derepas and Justin Mowday.
Green’s new role will see him relocate to New York City to officially begin the role in October. He will work alongside Pelle Sjoenell, who was recently appointed global chief creative officer.
They will oversee all Droga5 creative offices around the world including in Dublin, London, New York, São Paulo and Tokyo.
Green and Sjoenell will lead the agency into its next exciting tech-infused chapter while upholding Accenture Song’s promise to clients to drive business growth and relevance.
Green’s move will also see The Monkeys offices in Auckland, Melbourne and Sydney become part of Droga5, from 1 December 2024.
This integration will give the The Monkeys’ local clients greater access to Droga5, which is known as one of the world’s most influential and recognisable creative entities. It also leverages Accenture Song’s tech, design, and data capabilities to help clients grow, innovate, and move at the pace of opportunity.
Among the clients that will benefit from this is Tourism Australia which appointed Accenture Song, The Monkeys, and Droga5 to handle its integrated global creative and digital services last month.
The agencies secured a five-year contract with the government agency that initially spans three years with options for two one-year extensions.
This year alone saw the agency record strong growth through major account wins, as well as global creative recognition.
The Monkeys has won Grand Prix awards at the Cannes Lion Advertising Festival for the last two years in succession. This year, it won the Film Grand Prix for ‘Play It Safe’, celebrating 50 years of the iconic Sydney Opera House.
It was also crowned Agency Network of the Year at the 45th annual AWARD Awards earlier this month, held as part of This Way Up at Sydney’s Museum of Contemporary Art.
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Top image: Mark Green speaking at the 2023 Mediaweek 100 event