Veridooh has announced the appointment of Mariam Cheik-Hussein as content and communications manager to help drive the business’ global growth and develop community-focused initiatives.
The newly-created role follows Veridooh’s $5 million capital raise, which it is using to expand into new markets, beginning with the UK, and develop its suite of products.
Cheik-Hussein will be responsible for the out-of-home verification company’s PR and marketing, and will also bring an editorial focus to Veridooh’s internal and external communications. She will work closely with the company’s senior teams across sales and product and reports to Veridooh co-founders Jeremy Yang and Mo Moubayed.
Pictured left to right: Mo Moubayed and Jeremy Yang
As part of her role, Cheik-Hussein – a former media trade journalist – will also work with industry experts to develop initiatives that showcase the creativity and value of out-of-home.
Moubayed said: “We have been following Mariam’s journey at AdNews and were thoroughly impressed with her talent and journalism skills. We’re excited to have her join the Veridooh team as we embark on a new phase of growth for the company.”
“Her experience in the industry will help us share the value our independent verification provides, as well as our company’s mission to help grow the OOH sector by injecting new levels of confidence and trust in OOH advertising,” he added.
Veridooh has made a number of appointments this year, expanding its team in Australia to over 20 full-time staff following an average growth rate of 400% year-on-year.
Last week the company launched its UK team, its first team outside of Australia, to meet the local demand for independent verification.
See also: Veridooh brings OOH verification solution to the UK market
The Australian adtech company’s patent-pending, proprietary solution, SmartCreative, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns.
Using the Veridooh dashboard, clients have full visibility over their OOH campaigns with access to more than 300 metrics.
This includes location, plays, exposure time, and share of time, which clients can use to analyse and optimise their campaigns. SmartCreative doesn’t require integration with media owners, which means it can be used anywhere in the world.
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Top image: Mariam Cheik-Hussein