Man of Many, Australia’s largest digital destination for men’s lifestyle content, has unveiled its latest innovation for advertisers: an in-house Brand Uplift Study designed to offer brands and agencies a more accurate and actionable way to measure campaign performance.
The company says the tool directly addresses a long-standing industry challenge: proving effectiveness beyond vanity metrics like clicks and impressions.
Using a simple on-site, one-question survey deployed at pre- and post-campaign stages, the study captures shifts in four key brand metrics: awareness, consideration, preference and actionable intent.
Results are powered by statistical regression analysis to clearly chart how a campaign influences consumer sentiment across the marketing funnel.
Early data is already showing strong uplifts, including a +42.3% rise in actionable intent, a -21.3% decrease in brand unfamiliarity, a +3.5% lift in consideration, and a +3.1% gain in brand preference.
Turning content into conversion
Further research from Man of Many underscores the platform’s influence on reader behaviour.
According to internal reader surveys, 76% of audiences view a product or brand more positively after reading about it on the site.
Additionally, 83% have considered purchasing something they discovered via the platform, pointing to a highly engaged and responsive audience base.
Elliott Barsby, commercial director at Man of Many, said: “Our goal has always been to deliver measurable outcomes alongside creative excellence. The Brand Uplift Study empowers brands to clearly see the results of their investments, making it easier than ever to optimise campaigns and prove tangible ROI.”
Award-winning momentum
The launch follows a string of accolades for Man of Many, including a nomination for Media Brand of the Year at the upcoming 2025 Mumbrella Awards, and a Gold win for Best Native Advertising at the 2024 WAN-IFRA Digital Media Awards ASIA.