Man of Many, Australia’s leading men’s lifestyle publication, celebrated a significant milestone by launching its first-ever Upfront event, themed Momentum on Tuesday.
The live-streamed event brought together industry partners to unveil an ambitious agenda for 2025, showcasing innovative offerings aimed at enhancing engagement and driving value for brands and media agencies eager to connect with discerning Australian audiences.
Frank Arthur, co-founder, Man of Many, said, “Momentum is about moving forward with purpose. This Upfront was our opportunity to commit to helping partners succeed in 2025.” Co-founder Scott Purcell emphasised the focus on creating impactful content and solutions that resonate with their audience’s interests.
Key Highlights from the 2025 Upfront:
Website relaunch: Set to debut later this month, the revamped website promises a transformative user experience with enhanced UX/UI features, improved content discovery, and richer advertising options tailored for targeted campaigns.
User sign-ins and premium memberships: A new streamlined sign-in system will be introduced, offering personalised profiles and exclusive content for subscribers, fostering deeper brand loyalty.
Advanced audience targeting: Leveraging advanced first-party data strategies, Man of Many will enable precise targeting through partnerships with platforms like LiveRamp and privacy-first technologies, ensuring secure and effective ad campaigns.
Innovative advertising solutions: The launch of advanced digital advertising tools will offer high-impact formats and refined targeting capabilities, all within a trusted brand-safe environment.
Flagship video content series: The original video series lineup for 2025 will provide brand partnership opportunities in key sectors like health, luxury, and automotive, complemented by a new Video Hub.
Quarterly digital editions: Following the success of previous editions, these will return in 2025, diving into major cultural themes with exclusive content and interviews.
Full-service branded content: Man of Many will expand its in-house production capabilities to deliver comprehensive branded content services, ensuring high-quality execution across all channels.
E-commerce enhancements: A new affiliate newsletter will bolster e-commerce capabilities, featuring exclusive discounts and curated shopping content to drive conversions.
Self-service platforms & reporting: Launching self-booking ad platforms and live reporting dashboards will simplify ad management and provide real-time insights for clients.
Introduction of podcasts: In 2025, Man of Many will venture into audio with a new podcast series, providing engaging content that aligns with its lifestyle themes.
Experiential activations: Building on the success of previous events, Man of Many will expand its in-person marketing initiatives, offering immersive brand activations throughout the year.
The publication reaches 2.5 million Australians across platforms like Apple News and Google News.