Mamamia has announced the launch of Well, its latest content initiative aimed at addressing the gender health gap. The announcement was made at a breakfast event in Sydney on 4 March, ahead of International Women’s Day.
The initiative is based on Mamamia’s research, which found that 82% of Australian women feel they are their own health advocates, while 76% find the health and wellness industry overwhelming.
Well is Mamamia’s most extensive content expansion to date, designed to provide accessible and relevant health information for women. The platform aims to simplify complex health topics and offer resources that reflect the needs and concerns of its audience.
Launching on 27 March, and hosted by Claire Murphy and Dr Mariam Chalaan with a panel of experts, the Well content ecosystem will deliver a range of health-focused content tailored to women’s experiences.
Host of Well, Claire Murphy.
Murphy, who has spent six years hosting Mamamia’s daily news podcast The Quicky, brings a strong background in asking the questions that matter to Australian women. While Dr. Chalaan, a GP specialising in women’s and family health, advocates for evidence-based preventative medicine and holistic, personalised care.
The podcast will aim to deliver a number of features including:
• Full length episodes in video, which will be available on YouTube.
• An on-site Well health hub, with expert deep-dives and downloadable fact sheets, that Australian women can take straight to their doctor.
• A weekly newsletter to make sense of medical jargon.
• Topics will include: Pelvic health, mental health, fertility, sleep, anxiety, peri-menopause, menopause, skin and more.
“Australian women are desperate for reliable health information from a known and trusted source,” said Zara Curtis, chief content officer at Mamamia. “
As the brand that has earned the trust of Australian women with more than 17 years worth of receipts in this space, only Mamamia can deliver this with the heart, help and humour that our audiences know and love,” she added.
Chemist Warehouse has been named as the podcast’s presenting partner, with Mamamia’s chief revenue officer Georgie Nichols saying the partnership aligns with the retailer’s mission to make healthcare accessible, noting the brand’s strong connection with Australian women.
Mamamia’s chief revenue officer, Georgie Nichols.
“Women trust them daily for reliable, expert health advice, making them an ideal fit for this Well journey with us,” Nichols said.
Alongside Chemist Warehouse, Well has secured several topic sponsors, including Ostelin, Procter & Gamble, Medibank, and Metagenics. The platform will deliver a mix of health content designed to address women’s medical concerns in an informed and approachable way.