Mamamia has appointed Georgie Nichols as its new chief revenue officer (CRO).
Nichols brings over 25 years of experience to the media group across media, marketing and agency teams, including general manager at Carat and media director at Telstra. Her most recent role was as national sales director at Seven West Media.
She will join Mamamia in mid-October, leading the sales team and setting the strategic commercial direction for revenue and partnership growth.
Nichols will join the executive leadership team, which also includes newly appointed chief content officer Zara Curtis, chief operations and product officer Luca Lavigne, chief financial officer Riley O’Neill, chief creative officer and co-founder Mia Freedman, and executive chair and co-founder Jason Lavigne.
Natalie Harvey, CEO, said: “We took our time, searching far and wide to find the perfect leader for our Sales team and to join our Executive Leadership Team. This role was the missing piece of our puzzle and we were looking for the best of the best.
“As we launch hard into the new era at Mamamia, we needed someone who was entrepreneurial, curious and strategic, commercially strong, had strong relationships in market and was an exceptional leader.
Top: Riley O’Neill, Luca Lavigne, Georgie Nichols and Mia Freedman. Bottom: Zara Curtis and Natalie Harvey
“Basically we were looking for a unicorn and we found her. Georgie has all of these attributes & more. Her passion for leading people while creating and nurturing client & agency relationships as well as her enormous engine and infectious energy is inspiring.
“Her undeniable strengths combined with the ambition and the momentum of Mamamia is a perfect match. She is the best people & commercial leader I have ever worked with and I can’t wait to see her make magic at Mamamia,” Harvey added.
Nichols said of her new role: “Working for a media brand whose purpose you are passionate about with an incredible leadership team focused on sustainable growth is my definition of THE Dream.
“Mamamia’s core purpose is to make the world a better place for women and girls and with one of the strongest leadership teams in the country, my dream is about to become a reality!
“Mia, Jason and the entire Mamamia team have done an incredible job building Australia’s largest independent women’s media brand over the last 16 years.
She added: “I am so excited to join them alongside media powerhouse and newly appointed CEO Natalie Harvey, and creative and brand extraordinaire and chief content officer Zara Curtis to help continue to drive the Mamamia brand forward. I can’t wait to get started!”
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Top image: Georgie Nichols